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June 22, 2010



Harness a Changing Workforce & Drive Growth
                     With IBM Social Software




                                          © 2010 IBM Corporation
Organizations must work smarter...
     ...to connect and accelerate the way they work

            67% of people believe there are colleagues
            who can help them do their jobs better...but
            don't know how to find them.


     ...to connect and transform the way they work


    91% of CEOs say they need to restructure               Every week, 42% of people use the
    the way their organizations work                       wrong information to make decisions


           The most dynamic, collaborative and connected companies have
             widely adopted specific technologies that make smarter working
                                                           practices viable.
                          - The new way of working, IBM Institute for Business Value, April 2010



2                                                                                              © 2010 IBM Corporation
Why Social Software Now?
                                                    “Almost 70% of companies are
                                                seeing value in deploying enterprise
                                                          2.0 capabilities citing more
Connect to accelerate execution                   innovative products and services,
“Do more with less” = workplace reality          better access to knowledge, higher
                                                                revenues and more.”
Trusted and Accurate Information

Business AGILITY Mandate


Connect to transform business
Flexibility in Work
Culture of Sharing
Connect every employee to every customer




                                           IBM 2010 CEO Study
 3                                                                        © 2010 IBM Corporation
Companies are investing in Social Software
    now
     “69 percent of respondents report that their companies have
     gained measurable business benefits, including more
     innovative products and services, more effective marketing, better
     access to knowledge, lower cost of doing business, and higher
     revenues.
     Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results, September 2009



     Future Investment: Companies plans for investing in Web 2.0
     technologies and tools over the next three years.




4                                                                                                        © 2010 IBM Corporation
Why IBM Social Software?
IBM is the market leader
“IBM's Lotus Connections                    "IBM Lotus Connections marked an early entry
looked, at minimum, a year or               into enterprise social tools, and that has helped
more ahead of SharePoint in its             keep the IBM Lotus offering at the head of
social computing capabilities out           the pack in functionality. - Forrester Wave:
of the box."                                Collaborative Platforms Q32009, August 2009


Surface Your Experts in Tools & Applications with Web 2.0
Encourage knowledge sharing with Social Software Connectors for e-Mail, Desktop Productivity tools,
 browsers, and PDA clients
Embed Expertise in portals and key business processes for in-context collaboration
Work in the applications you use everyday.


Designed for the Enterprise
First Business Social Software Suite and fastest growing software product in IBM History
Secure and Robust: don't rely on public and consumer networks for mission critical business
  community networking
Avoid Vendor Lock-in: leverage open standards design and build on the infrastructure
  investment in place today

5                                                                                           © 2010 IBM Corporation
Rich Set of Web 2.0 Capabilities
    Connecting to accelerate with social and real-time collaboration

                         Leverage what      Manage your work
                          others know        more effectively


    Stay in touch with                                                  Share
      team projects                                                    expertise



                                                                  Find the right
  Keep track of
                                                                     people
group documents




                 Instant messaging with       Virtual meetings, real-time
                 experts and teammates              brainstorming

6                                                                        © 2010 IBM Corporation
Transforming Business
Building on Your Existing Investments
    Embedding Expertise in existing business processes
    Building relationships and communities with employees, partners and, customers




     Delivering the most complete set of social software services enabling
              rich integration with IBM products and other solutions

7                                                                         © 2010 IBM Corporation
Improving Efficiency and
    Customer Service across Branches
    Challenge
      U.S. Bancorp has more than 2,900 locations in two-
      dozen states including acquired subsidiaries of the        "Keeping up with economic
      failed FBOP Corporation They lacked the ability to         developments and policy changes
      effectively collaborate, share content, and coordinate     and the need to quickly
      operations with branch locations resulting in              communicate while innovating for
      inconsistent customer retail experiences and high          growth would be nearly impossible
                                                                 with traditional methods, and that's
      employee attrition.                                        why Lotus collaboration
                                                                 software will continue to be
    IBM Solution                                                 incredibly useful to us, especially
      Using Lotus Quickr and Lotus Connections, retail           as we continue to solidify our
                                                                 company's position as a leader in
      employees can now find expertise via Profiles, share       the financial services industry."
      their branch experiences via Bookmarks and Blogs,          --Mark Dickelman, Sr VP, US Bank
      learn from others leveraging Communities of Practice
      and easily share content in Teamrooms.
    Results/Benefits
     Social software allows the bank's 58,000 employees to easily capture, find and share
     best practices
     Customers receive enhanced customer service because retail bank employees can
     easily find experts or information needed
     Implement consistent operational practices through better communication with HQ and
     social interactions with peer employees working in other retail locations

8                                                                                              © 2010 IBM Corporation
Leveraging Expertise at Rheinmetall AG
Employees need to know what the organization knows...
Challenge:
    Employees need to work in flexible and process oriented teams in decentralized departments
    Need to be more innovative and execute more quickly by using dynamic networks of
     coworkers, partners and customers
Benefit:
Employees are now well prepared for discussions and project preparations
There is 100% team transparency, 24/7 project work is possible
Employees have the ability to search for knowledge and experts all over the company




9                                                                                   © 2010 IBM Corporation
Practising Law Institute (US)
Dedicated to providing the legal community with the most up-to-date,
relevant information and techniques
    More than 100,000 attorneys
    Providing the legal community with relevant information in a variety of
    formats and media
The Practising Law Institute uses social software to forge closer relationships
with their clientele. By connecting them with expert content and leading law
experts in order to help lawyers grow their professional competence, PLI is
accelerating the growth of PLI's client base and increasing PLI users by 1.25%
per day. This unique business model sets PLI apart in its field.




                                                                              © 2010 IBM Corporation
Berlitz

Business Objectives and Needs
     Company employees in one region were not able to easily communicate and share knowledge with other
       employees located in other parts of the world. To help accelerate its globalization and improve
       employee communication, they needed to create a common global system that would help it:
       Share common information, strategic directions and goals worldwide
       Drive collaboration between employees worldwide
       Locate and connect employees based on specialties and skill sets.

Solution
     New collaboration system provides its employees with a new, global communication platform.
       The Profiles component provides a function to search employee information, including expertise, background
         and report-chain
       The Wiki and Files components allow users to access information and documents, such as training course
         materials
       The Blogs component enables users to post and publish the latest news and executive messages
       The Communities component allows employees to form virtual groups
       The Search component provides a function to rapidly search for various information, including people,
         documents and communities.



11                                                                                                   © 2010 IBM Corporation
Improved Productivity at RailCo                                                      Leading North American
                                                                                         railroad franchise

                                                                                       32,000 route miles
Business Objectives and Needs                                                          45,000 employees
  Leverage Web 2.0 collaboration solutions to drive cost savings,                      Largest intermodal carrier
    operational efficiency and revenue increases:
     Achieve a more unified, open culture and improve
       management / unionized employees communications
      Innovate and differentiate the customer experience in a        Estimated Benefits (3yr)
         difficult economic environment
                                                                      Quantified Benefits:
      Address changes in workforce demographics, retain
        organizational knowledge and attract/retain 'Gen X/Y'           Increased sales effectiveness on top
                                                                          accounts: $8.1M
Solution                                                                Reduced travel cost through on-line
                                                                          collaboration: $0.4M
  Executive blogs, communities, and discussion forums to
    improve knowledge sharing and communications between                Improved efficiency to attract and retain
    management and unionized employees                                    new employees: $0.2M
  Profiles, expertise location, and team workspaces to effectively      Increased employee productivity: $14.6M
     support project-based, geographically dispersed work teams        Qualitative Benefits:
  Collaborative document creation and content repositories to           Reduced friction from “management vs.
     harvest critical knowledge from retiring employees                   unionized labor” mindset
                                                                        More engaged and motivated workforce



 12                                                                                              © 2010 IBM Corporation
Learn more about how IBM Social Software can work
                     for you

             Latest product info, research, and more

               http://www.ibm.com/lotus/connections
                  http://www.ibm.com/lotus/quickr
                http://www.ibm.com/lotus/sametime

      Keep up to date on Collaboration 2.0 activities @ IBM!
                http://thecollaborationsoapbox.com
                            synch.rono.us

       Lotus Greenhouse – experience the software ‘live’
           https://greenhouse.lotus.com/home/login.jsp




13                                                         © 2010 IBM Corporation

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Harness a changing workforce with social software v5

  • 1. June 22, 2010 Harness a Changing Workforce & Drive Growth With IBM Social Software © 2010 IBM Corporation
  • 2. Organizations must work smarter... ...to connect and accelerate the way they work 67% of people believe there are colleagues who can help them do their jobs better...but don't know how to find them. ...to connect and transform the way they work 91% of CEOs say they need to restructure Every week, 42% of people use the the way their organizations work wrong information to make decisions The most dynamic, collaborative and connected companies have widely adopted specific technologies that make smarter working practices viable. - The new way of working, IBM Institute for Business Value, April 2010 2 © 2010 IBM Corporation
  • 3. Why Social Software Now? “Almost 70% of companies are seeing value in deploying enterprise 2.0 capabilities citing more Connect to accelerate execution innovative products and services, “Do more with less” = workplace reality better access to knowledge, higher revenues and more.” Trusted and Accurate Information Business AGILITY Mandate Connect to transform business Flexibility in Work Culture of Sharing Connect every employee to every customer IBM 2010 CEO Study 3 © 2010 IBM Corporation
  • 4. Companies are investing in Social Software now “69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results, September 2009 Future Investment: Companies plans for investing in Web 2.0 technologies and tools over the next three years. 4 © 2010 IBM Corporation
  • 5. Why IBM Social Software? IBM is the market leader “IBM's Lotus Connections "IBM Lotus Connections marked an early entry looked, at minimum, a year or into enterprise social tools, and that has helped more ahead of SharePoint in its keep the IBM Lotus offering at the head of social computing capabilities out the pack in functionality. - Forrester Wave: of the box." Collaborative Platforms Q32009, August 2009 Surface Your Experts in Tools & Applications with Web 2.0 Encourage knowledge sharing with Social Software Connectors for e-Mail, Desktop Productivity tools, browsers, and PDA clients Embed Expertise in portals and key business processes for in-context collaboration Work in the applications you use everyday. Designed for the Enterprise First Business Social Software Suite and fastest growing software product in IBM History Secure and Robust: don't rely on public and consumer networks for mission critical business community networking Avoid Vendor Lock-in: leverage open standards design and build on the infrastructure investment in place today 5 © 2010 IBM Corporation
  • 6. Rich Set of Web 2.0 Capabilities Connecting to accelerate with social and real-time collaboration Leverage what Manage your work others know more effectively Stay in touch with Share team projects expertise Find the right Keep track of people group documents Instant messaging with Virtual meetings, real-time experts and teammates brainstorming 6 © 2010 IBM Corporation
  • 7. Transforming Business Building on Your Existing Investments Embedding Expertise in existing business processes Building relationships and communities with employees, partners and, customers Delivering the most complete set of social software services enabling rich integration with IBM products and other solutions 7 © 2010 IBM Corporation
  • 8. Improving Efficiency and Customer Service across Branches Challenge U.S. Bancorp has more than 2,900 locations in two- dozen states including acquired subsidiaries of the "Keeping up with economic failed FBOP Corporation They lacked the ability to developments and policy changes effectively collaborate, share content, and coordinate and the need to quickly operations with branch locations resulting in communicate while innovating for inconsistent customer retail experiences and high growth would be nearly impossible with traditional methods, and that's employee attrition. why Lotus collaboration software will continue to be IBM Solution incredibly useful to us, especially Using Lotus Quickr and Lotus Connections, retail as we continue to solidify our company's position as a leader in employees can now find expertise via Profiles, share the financial services industry." their branch experiences via Bookmarks and Blogs, --Mark Dickelman, Sr VP, US Bank learn from others leveraging Communities of Practice and easily share content in Teamrooms. Results/Benefits Social software allows the bank's 58,000 employees to easily capture, find and share best practices Customers receive enhanced customer service because retail bank employees can easily find experts or information needed Implement consistent operational practices through better communication with HQ and social interactions with peer employees working in other retail locations 8 © 2010 IBM Corporation
  • 9. Leveraging Expertise at Rheinmetall AG Employees need to know what the organization knows... Challenge: Employees need to work in flexible and process oriented teams in decentralized departments Need to be more innovative and execute more quickly by using dynamic networks of coworkers, partners and customers Benefit: Employees are now well prepared for discussions and project preparations There is 100% team transparency, 24/7 project work is possible Employees have the ability to search for knowledge and experts all over the company 9 © 2010 IBM Corporation
  • 10. Practising Law Institute (US) Dedicated to providing the legal community with the most up-to-date, relevant information and techniques More than 100,000 attorneys Providing the legal community with relevant information in a variety of formats and media The Practising Law Institute uses social software to forge closer relationships with their clientele. By connecting them with expert content and leading law experts in order to help lawyers grow their professional competence, PLI is accelerating the growth of PLI's client base and increasing PLI users by 1.25% per day. This unique business model sets PLI apart in its field. © 2010 IBM Corporation
  • 11. Berlitz Business Objectives and Needs Company employees in one region were not able to easily communicate and share knowledge with other employees located in other parts of the world. To help accelerate its globalization and improve employee communication, they needed to create a common global system that would help it: Share common information, strategic directions and goals worldwide Drive collaboration between employees worldwide Locate and connect employees based on specialties and skill sets. Solution New collaboration system provides its employees with a new, global communication platform. The Profiles component provides a function to search employee information, including expertise, background and report-chain The Wiki and Files components allow users to access information and documents, such as training course materials The Blogs component enables users to post and publish the latest news and executive messages The Communities component allows employees to form virtual groups The Search component provides a function to rapidly search for various information, including people, documents and communities. 11 © 2010 IBM Corporation
  • 12. Improved Productivity at RailCo Leading North American railroad franchise 32,000 route miles Business Objectives and Needs 45,000 employees Leverage Web 2.0 collaboration solutions to drive cost savings, Largest intermodal carrier operational efficiency and revenue increases: Achieve a more unified, open culture and improve management / unionized employees communications Innovate and differentiate the customer experience in a Estimated Benefits (3yr) difficult economic environment Quantified Benefits: Address changes in workforce demographics, retain organizational knowledge and attract/retain 'Gen X/Y' Increased sales effectiveness on top accounts: $8.1M Solution Reduced travel cost through on-line collaboration: $0.4M Executive blogs, communities, and discussion forums to improve knowledge sharing and communications between Improved efficiency to attract and retain management and unionized employees new employees: $0.2M Profiles, expertise location, and team workspaces to effectively Increased employee productivity: $14.6M support project-based, geographically dispersed work teams Qualitative Benefits: Collaborative document creation and content repositories to Reduced friction from “management vs. harvest critical knowledge from retiring employees unionized labor” mindset More engaged and motivated workforce 12 © 2010 IBM Corporation
  • 13. Learn more about how IBM Social Software can work for you Latest product info, research, and more http://www.ibm.com/lotus/connections http://www.ibm.com/lotus/quickr http://www.ibm.com/lotus/sametime Keep up to date on Collaboration 2.0 activities @ IBM! http://thecollaborationsoapbox.com synch.rono.us Lotus Greenhouse – experience the software ‘live’ https://greenhouse.lotus.com/home/login.jsp 13 © 2010 IBM Corporation

Notes de l'éditeur

  1. McKinsey source: http://www.mckinseyquarterly.com/How_companies_a re_be nefiting _fro m_We b_20_ McKinsey_Global_Surv ey_Results_ 2432 Connect to accelerate execution “ do more with less” = workplace reality Trusted and Accurate Information = 42% of people act on incomplete, inaccurate information in a given week Business AGILITY Mandate = anticipate & react to market shifts faster than the competition 2. Connect to transform business Flexibility in Work = 83% of executives say their company is transforming into a distributed, virtual workplace Culture of Sharing = Overcome generational sharing gaps and embrace newer forms of web 2.0 collaboration to reveal and leverage expertise Connect every employee to every customer = Incorporate customers, employees, partners into development process and deliver innovative ideas more quickly
  2. CIO Quote - C.G. Lynch, CIO.com Rants: Enterprise 2.0 Faceoff: Microsoft Lags Behind IBM in Social Software, June 10, 2008 ” Sogeti Quote “ Our people are our only and most valuable asset. We needed a powerful tool to connect our people all over the world, providing them with a social platform that would allow them to share information and collaborate," said Michiel Boreel, CTO at Sogeti Group. "We chose Lotus Connections because it is a powerful collaboration platform that goes way beyond simple sharing of documents and furthermore, it is people centric instead of project or document centric.
  3. CIO Quote - C.G. Lynch, CIO.com Rants: Enterprise 2.0 Faceoff: Microsoft Lags Behind IBM in Social Software, June 10, 2008 ” Sogeti Quote “ Our people are our only and most valuable asset. We needed a powerful tool to connect our people all over the world, providing them with a social platform that would allow them to share information and collaborate," said Michiel Boreel, CTO at Sogeti Group. "We chose Lotus Connections because it is a powerful collaboration platform that goes way beyond simple sharing of documents and furthermore, it is people centric instead of project or document centric.
  4. Client Context / Business Drivers: Workforce: Changes in workforce demographics - 40%+ expected to retire in next 7- 10 yrs, economic recovery might accelerate retirement pace; shift in organizational away from command-and-control to more engagement between labor and operations management Operations: Key focus on improving safety culture to reduce accidents/injuries to employees and public; reduce exposure to litigation Customers: Economic downturn has increased competitive pressures; innovating and improving total customer and service experience is key to maintain/grow revenue Sample Pain Points: Inconsistent customer experience to resolve operational and billing issues; lots of data, but poor aggregation and organization making it difficult to resolve customer service issues Many 'hidden' knowledge networks; little organized communities and knowledge sharing; Baby boomer workforce will be retiring with material institutional knowledge not documented Highly regulated industry put poor tools to create/share compliant documents Significant operational downtime caused by poor visibility and access to subject matter experts; no structured follow-up with corrective education to prevent reocurrence Need for interdisciplinary, geographically dispersed teams but no tools to facilitate them Decentralized organization and lack of effective governance to coordinate/standardize Web 2.0 collaboration tools and efforts Enabling SW Products: Lotus Connections
  5. Client Context / Business Drivers: Workforce: Changes in workforce demographics - 40%+ expected to retire in next 7- 10 yrs, economic recovery might accelerate retirement pace; shift in organizational away from command-and-control to more engagement between labor and operations management Operations: Key focus on improving safety culture to reduce accidents/injuries to employees and public; reduce exposure to litigation Customers: Economic downturn has increased competitive pressures; innovating and improving total customer and service experience is key to maintain/grow revenue Sample Pain Points: Inconsistent customer experience to resolve operational and billing issues; lots of data, but poor aggregation and organization making it difficult to resolve customer service issues Many 'hidden' knowledge networks; little organized communities and knowledge sharing; Baby boomer workforce will be retiring with material institutional knowledge not documented Highly regulated industry put poor tools to create/share compliant documents Significant operational downtime caused by poor visibility and access to subject matter experts; no structured follow-up with corrective education to prevent reocurrence Need for interdisciplinary, geographically dispersed teams but no tools to facilitate them Decentralized organization and lack of effective governance to coordinate/standardize Web 2.0 collaboration tools and efforts Enabling SW Products: Lotus Connections
  6. CIO Quote - C.G. Lynch, CIO.com Rants: Enterprise 2.0 Faceoff: Microsoft Lags Behind IBM in Social Software, June 10, 2008 ” Sogeti Quote “ Our people are our only and most valuable asset. We needed a powerful tool to connect our people all over the world, providing them with a social platform that would allow them to share information and collaborate," said Michiel Boreel, CTO at Sogeti Group. "We chose Lotus Connections because it is a powerful collaboration platform that goes way beyond simple sharing of documents and furthermore, it is people centric instead of project or document centric.