Information providing is selling your tourism destination. This strategy becomes more important with the power of internet. Lecture for 1st year tourism management students, case study ThailandReisgids and Euro Leisure B.V.

1. Information = sellingyourdestination… A case study….Thailand Euro Leisure & ThailandReisgids.nl - case study

2. Objective of thispresentation “To explain the importance of information providing on destination development” Euro Leisure & ThailandReisgids.nl - case study

3. Topics Introduction Euro Leisure & ThailandReisgids Influencesondestinationdevelopment Tourism Masterplan & Thailand From plan to action TAT to ThailandReisgids Campaigns TRG – informing = selling Future…? Euro Leisure & ThailandReisgids.nl - case study

4. Introduction Euro Leisure Euro Leisure: Tourism Management & Consultancy company. Core business: development of tourism MICRO Hotels, resorts Holiday parks Theme parks MACRO National Master plan Nat. marketing plan Regional policy plans Euro Leisure & ThailandReisgids.nl - case study

5. Introduction ThailandReisgids.nl 100% online Largest Thailand portal of Benelux From information site to travel seller. Now: also Thailand travel specialist. Selling tailor made tours, tickets, hotels, maps etc. Euro Leisure & ThailandReisgids.nl - case study

6. InfluencesDestinationdevelopment Destination Euro Leisure & ThailandReisgids.nl - case study

7. InfluencesDestinationdevelopment Economy Marketdevelopm. Politics YOU!!! (consumerbehaviour) Accessibility Destination Tour operators Attractive-ness Accommodations Euro Leisure & ThailandReisgids.nl - case study

8. TourismMaster Plan Objective: To attract more European tourists to Thailand 2 things to do: 1.Develop/ improvetourisminside the country – Developmentstrategy 2.Approach potentialtouristsactively – Marketing strategy Euro Leisure & ThailandReisgids.nl - case study

10. Locate new development areas

11. Clean beaches

12. Involve local people in development processEuro Leisure & ThailandReisgids.nl - case study

14. Eye opener 2: tourists coming in low season are not the same as in high season

15. New target groups: Niche markets (spa, golf etc.)

16. Main promotion channels: friends & relatives &

17. Upcoming internet (1999)!!Euro Leisure & ThailandReisgids.nl - case study

18. InfluencesDestinationdevelopment Economy Marketdevelopm. Politics YOU!!! (consumerbehaviour) Accessibility Destination Tour operators Attractive-ness =to be “manipulated” by internet Accommodations Euro Leisure & ThailandReisgids.nl - case study

19. From plan to action! Internet is booming and will turn the travel world upside down. Informing = selling Action: Establish Dutch TAT website Euro Leisure & ThailandReisgids.nl - case study

20. TAT website: informing = selling 2000 TAT website established by Euro Leisure Basic information about practical matters (money, visa, communication etc.) Basic destination information and to see and to do No commercial purposes Euro Leisure & ThailandReisgids.nl - case study

21. TAT website to TRG 2004 TAT to BrouwerBetist – website handed over Euro Leisure has knowledge and information Could be commercialized 2006 Thailandreisgids online! Objective: to become the largest Thailand information portal of the Benelux Over 350 pages of Thailand information New development: get direct in contact with supplier in Thailand. Euro Leisure & ThailandReisgids.nl - case study

22. TRG - now Problem so new strategy needed: Too little income and many requests for travel products. Why not selling Thailand tours/ trips? New strategy: by providing Thailand information selling the destination Euro Leisure & ThailandReisgids.nl - case study

23. Informing = selling: TRG campaigns Examples Viral Marketing: Jump meenaar Thailand Austrian Airlines campaign Euro Leisure & ThailandReisgids.nl - case study

24. The future…? Microsoft Euro Leisure & ThailandReisgids.nl - case study Online marketing communication - ThailandReisgids.nl - case study

25. Thankyou! Euro Leisure & ThailandReisgids.nl - case study