2. ABOUT THE AUTHOR
• Is a bestselling author, entrepreneur and agent of change
• Author of books that have been bestsellers around the world
• Changed the way people think about marketing
4. WHAT IS IT ABOUT?
Purple Cow is a book about how challenging it is to get your ideas to
spread and how you can do it successfully.
5. KEY IDEAS
• The essence of the Purple Cow - is that it would be remarkable
• Boring stuff quickly becomes invisible
• Something remarkable is worth talking about, worth paying attention to
• The leader is the leader precisely because he did something remarkable
And that remarkable thing is now taken - so it’s no longer remarkable
when you decide to do it
6. PURPLE MEAT BITS
• One sure way to fail is to be boring
• Old Rule: Create safe products and combine them with great
marketing
• New Rule: Create remarkable products that the right people seek out
• In a crowded marketplace, fitting in is failing
• Marketing is now built into the product itself and its attributes
• It will not be easy raising a purple cow
7. WHY THERE ARE SO FEW PURPLE
COWS
• Opposite of remarkable is “bad” or “poorly done.”
• Too good ideas
• Remarkable - people won’t like it
• Playing safe
• Following the rules
8. THE PURPLE PLAN
• Sell what people are buying
• Focus on the early adopters and sneezers
• Make it remarkable enough for them to pay attention
• Make it easy for them to spread
• Let it work its own way to the mass market
9. 10 WAYS TO RAISE A PURPLE COW
• Differentiate and choose your customers
• Launch another product that competes with your own and targeting
another market
• Create two teams – investors and milkers. Rotate people around.
• Do something special for your loyal customers
• Remarkable is not about changing the biggest machines. It can be in
the service, price, packaging
• Explore the limits – If there’s a limit test it
• Think small and start from there
• Find things that are ‘just not done’ in your industry and then go ahead
and do them
• Ask ‘Why not?’ on the things that you do not do
• Simply tell the truth inside your company and to your customers
