Ai in Digital Marketing

•

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Ai in Digital Marketing, MWC 2018

#MWC18
AI in Digital Marketing

• Affise Co-Founder & CTO
• 12 years Affiliate & Performance Marketing Experience
• Focusing on Big Data and High Load Projects
Affise.com – SaaS B2B Performance marketing platform
About Me
#MWC18

Artificial Intelligence is…
#MWC18

AI is Heating up Everywhere
#MWC18
Equity deals Q4’12–Q4’17
CBInsights Top AI Trends To Watch In 2018

€9.5Bln Invested Into
European Deep Tech & AI Companies since 2012
#MWC18Dealroom.co

AI is Already a Major Part of Business
#MWC18https://www.salesforce.com/products/marketing-cloud/best-practices/marketing-ai/

Two Main Parts
#MWC18
•Personalizing User Experience
•Lead Generation
off the topic:
•Fraud protection and data breaches

Personalizing User Experience
#MWC18
• Smart Content Curation
• Chatbots
• Predictive Analytics & Customer Service

Netflix Film Covers Personalization
#MWC18https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76

AI in Ecommerce
#MWC18

Chatbots Make Customer Life Easier
#MWC18

Predictive Analytics
#MWC18
Predict a churn rate for your product.
• Banks
• Telecoms
• Internet providers
• Cable TV providers
• Insurance companies
• Online games
Etc.

Lead Generation
#MWC18
•AD Click Prediction & Analysis
•AD Personalization
•Programmatic Media Buying

Ad Click Prediction
#MWC18
Online advertising is a multi-billion dollar industry that
has served as one of the great
success stories for machine learning
Ad Click Prediction: a View from the Trenches by Google

AD Personalization
#MWC18
• Regional Personalization
• Demographic Personalization
• Niche Interest/Intent Personalization
• Hyper-Intent Personalization

Wrapping UP
#MWC18
• Turn your data into action
• Stop averaging and start personalization
• The future of AI has already become,
don’t miss it

Thank you!
Dmitrii Zotov
dz@affise.com
fb.com/DmZotov
linkedin.com/in/dmitrii-zotov/
#MWC18

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Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Tracing the root cause of a performance issue requires a lot of patience, experience, and focus. It’s so hard that we sometimes attempt to guess by trying out tentative fixes, but that usually results in frustration, messy code, and a considerable waste of time and money. This talk explains how to correctly zoom in on a performance bottleneck using three levels of profiling: distributed tracing, metrics, and method profiling. After we learn to read the JVM profiler output as a flame graph, we explore a series of bottlenecks typical for backend systems, like connection/thread pool starvation, invisible aspects, blocking code, hot CPU methods, lock contention, and Virtual Thread pinning, and we learn to trace them even if they occur in library code you are not familiar with. Attend this talk and prepare for the performance issues that will eventually hit any successful system. About authorWith two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

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FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

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Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

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Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

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Ai in Digital Marketing

1. #MWC18 AI in Digital Marketing

2. • Affise Co-Founder & CTO • 12 years Affiliate & Performance Marketing Experience • Focusing on Big Data and High Load Projects Affise.com – SaaS B2B Performance marketing platform About Me #MWC18

3. Artificial Intelligence is… #MWC18

4. AI is Heating up Everywhere #MWC18 Equity deals Q4’12–Q4’17 CBInsights Top AI Trends To Watch In 2018

5. €9.5Bln Invested Into European Deep Tech & AI Companies since 2012 #MWC18Dealroom.co

6. AI is Already a Major Part of Business #MWC18https://www.salesforce.com/products/marketing-cloud/best-practices/marketing-ai/

7. Two Main Parts #MWC18 •Personalizing User Experience •Lead Generation off the topic: •Fraud protection and data breaches

8. Personalizing User Experience #MWC18 • Smart Content Curation • Chatbots • Predictive Analytics & Customer Service

9. Netflix Film Covers Personalization #MWC18https://medium.com/netflix-techblog/artwork-personalization-c589f074ad76

10. AI in Ecommerce #MWC18

11. Chatbots Make Customer Life Easier #MWC18

12. Predictive Analytics #MWC18 Predict a churn rate for your product. • Banks • Telecoms • Internet providers • Cable TV providers • Insurance companies • Online games Etc.

13. Lead Generation #MWC18 •AD Click Prediction & Analysis •AD Personalization •Programmatic Media Buying

14. Ad Click Prediction #MWC18 Online advertising is a multi-billion dollar industry that has served as one of the great success stories for machine learning Ad Click Prediction: a View from the Trenches by Google

15. AD Personalization #MWC18 • Regional Personalization • Demographic Personalization • Niche Interest/Intent Personalization • Hyper-Intent Personalization

16. Wrapping UP #MWC18 • Turn your data into action • Stop averaging and start personalization • The future of AI has already become, don’t miss it

17. Thank you! Dmitrii Zotov dz@affise.com fb.com/DmZotov linkedin.com/in/dmitrii-zotov/ #MWC18