DrupalCon: Using Drupal to power the YMCA

Using Drupal to
Power the YMCA

Who we are?
Dmitry Drozdik
TechnicalLead
Stuart Broz
Manager-StrategicInitiatives

1. Introduction
2. History and Background
3. Hardware and Software Components
4. Design and Content
5. Putting It All Together
6. Additional Use Cases
Agenda

Projects of the YMCA of Greater Twin Cities in conjunction with:
• Branch of the Future
• Open Y
- Dmitry Drozdik, Technical Lead
- Oleksander Marchuk, Project Manager
- Stuart Broz, Account Manager
- Chang Xiao, Technical Advisor
- Client Leads: Amber Richard and Nathan Maehren
DigitalSignage&RoomEntryScreens

For Youth Development
For Healthy Living
For Social Responsibility
• 874 associations and 2,700
locations across the US
• Ranked 5th largest US charity
in 2016*
• 9 million youth and 13 million
adults engaged annually in the
US
• Operating in 119 countries and
engaging 58 million people
worldwide
* https://www.forbes.com/top-charities/list/

Identiﬁed as the most valuable nonproﬁt brand in the US*
* http://www.nytimes.com/2009/06/24/us/24charity.html
1891 1897 1967 2010
YMCA:APowerfulBrand

• 1844: YMCA founded in London
• 1851: First YMCA in US (Boston, MA)
• 1853: First YMCA for African-Americans (DC)
• 1856: First YMCA World Conference (Paris)
• 1856: First Student YMCA (Lebanon, TN)
• 1878: International HQ founded (Geneva)
• 1891: Basketball invented (Springﬁeld, MA)
History

Today, the YMCA is guided by four
core values:
• Caring
• Honesty
• Respect
• ResponsibilityFor Youth Development
For Healthy Living
For Social Responsibility
YMCA:Drivenbymission

Each association is run independently
• An association can have one or more branch locations
• Some associations have a centralized structure, others are run
largely from the branches
• Small associations tend to have a single branch. Large associations
have ten or more - sometimes dozens
• There is no uniform structure or programming among associations
YMCA:
ADiverse,FederatedOrganization

Basketball
Summer Camp
Swimming Lessons
Body Building
ESL Classes
Volleyball
Racquetball
Jazzercise
Toastmasters
Father's Day
Open Y
Innovation@YMCA

Open Y
OpenYMCA.org
www.drupal.org/project/openy
• A philosophy that collaboration
drives innovation and impact
• A community of YMCAs and digital
partners
• An open-source digital platform for
marketing and E-commerce

YMCA of Greater Twin Cities
is one of the largest
associations in the country
(and world)
• 26 branches
• 17 camps
• over 250,000 members
www.ymcamn.org
YMCAofGreaterTwinCities

• New Downtown Branch at
Gaviidae Commons
• To open December 2017/
January 2018
• A model for innovation in ﬁtness
with multiple digital initiatives
Branch of the Future

1. Use digital signage and room entry screens to display timely and
relevant content to YMCA members in branch
2. Allow content to be centrally created and managed from the Open Y
platform
3. Allow content created for the web to be reused on digital signage
4. Enable control of content distribution over groups of displays,
regardless of their physical location
Overview

Free, walk-in group exercise classes are held in ﬁtness studios at all branches.
RoomEntryScreens
Room entry screens will provide
real-time information about
current and upcoming classes in
the place where they will do the
most good.

Deliver marketing, operations, and mission-related content via
digital displays:
• Promotions
• Fitness challenges
• Health information
• Facility closures
• Announcements
• Community spotlights
DigitalSigns

The Evolution of Digital
Signage

It All Started
With Analog
…andToday.

Times Square: When digital signage goes wild.

Hardware and Software
Components

What components
are required?
• Display screen - to display digital
signage content.
• Software - a tool that ﬁts your
requirements and has an integration
with a player.
• Player / Casting Device - is
responsible for delivering content
from software to TV screen.

Display Screen
Minimal Requirements:
• Power source (USB or outlet)
• HDMI output.
OR
• Smart Display (Android/Other)

Software
Requirements:
• The ability to create schedules for different
days
• Support different layouts
• The ability to use external content by pasting
URL links
• The ability to group screens and assign
content to those groups of screens easily.

ScreenCloud
• SASS solution by a new and fast
growing company
• Simple user interface
• Supports a variety of devices
• Supports a variety of media
types
• Supports daily playlist creation
• Allows group screens
https://screen.cloud/

Media Player / Casting Device
• Google Chromecast
• Google Chromebit
• Amazon Fire TV Stick
• Intel Compute Stick
• Google(Asus/HP/Acer) ChromeBox
• Amazon Fire TV
• Mi Box
• many others…

• Inexpensive - $35.00
• Easy to setup
• Easy to manage
Google
ChromeCast
• Not particularly powerful
• Minimal storage
• Cannot install apps

Open Y Distribution
• Drupal 8
• Mobile Friendly
• Content Scheduling
• Multimedia management
• Webforms
• Slideshows
• SEO tools
• Personify (CRM) Integration
• GroupEx Pro Class Schedules
• MindBody Personal Training
Management

YMCA
Twin Cities
• Drupal 8 / Open Y
• Multimedia management
• Panels and Layouts
• GroupEx Pro integration
• Personify integration
• MindBody integration
• Other features
www.ymcamn.org

GroupEx PRO API
GroupEx PRO
API

GroupEx Pro
Entity
Personify
Entity
New
Entity
Session
GroupEx PRO
Personify
Another data
source
Drupal 8 / Open Y
Block
Views
References
…Manually
created

How it works
Screen
Content
Class
schedule
Promotional
block
Announce
ments
Screen Content
• Layout
• Content modules
• Promotional blocks
• Classes schedules
• Announcements
• …

How it works
Screen
Content
Schedule
Class
schedule
Promotional
block
Announce
ments
Schedule
• Name
• Schedule items
• Time
• Screen content

How it works
Screen
Screen
Content
Schedule
Class
schedule
Promotional
block
Announce
ments
Screen
• Machine name
• Meta information
• Orientation
• Location
• Schedule
• Fallback Content

TBD
Layouts
Room entry screen:
• Current class
• Current class + upcoming
Digital signage:
• Full width
• 2 columns
• Full width + ticker
• 2 columns + ticker

Building Content Modules
• Scheduled activities*
• Single room (class) schedule
• Leverage Open Y blocks
• Promotional blocks
• Free HTML
• Announcements
* Scheduled activities ﬁltered by location, date, etc.

Room Entry Screen Schedule
Current and upcoming classes are generated from a list of
scheduled activities ﬁltered by room.

Leveraging Open Y
STRONG
COMMUNITIES.
ANOTHER
REASON Y.
Open Y Blocks which display marketing content can be leveraged to build content
modules for digital signage.
$0 enrollment through September 30.
Learn more:
ymcamn.org/Membership

Promotional Blocks
A new type of block allows content editors to enter text and
images which are transformed into promotional screens.

Announcements
Announcements can be used to display useful or emergency
information with predeﬁned styles.

What We Use
• Drupal 8
• Custom entities
• Node (Content types)
• Blocks
• Panelizer
• Panels
• Layout plugin (in core since 8.3)
https://www.drupal.org/project/panelizer
https://www.drupal.org/project/panels

Configure ScreenCloud
• Smartphone or tablet based on Android or iOS
* With a casting device that is not Google Chromecast, these steps may vary.

• Switch on TV and plug in Google ChromeCast

• Install the ScreenCloud remote app

• Install ScreenCloud remote app
• Register player via mobile application

• Register screen in ScreenCloud using code generated and displayed on
the screen.

the screen.
• Conﬁgure content in ScreenCloud UI and add it to the screen.

the screen.
• Conﬁgure content in ScreenCloud UI and add it to the screen.
• Enjoy!

+
• Inexpensive
• Flexible
• Widely available hardware
• All components are independent
• Seamless editing experience from
the website
• Easy to use
• Available anytime and anywhere
• One-time setup
• Open Source code
Open Y +
Summary

Thank you!
Locate this session at the
DrupalCon Baltimore website:
http://baltimore2017.drupal.org/schedule
Take the survey
https://www.surveymonkey.com/r/drupalconbaltimore

Join Us for Contribution
Sprints
Friday, April 28, 2017
Mentored Core Sprint 
9:00am-12:00pm 
Room: 301-303
General Sprints 
9:00am-6:00pm 
Room: 309-310
#drupalsprints
First-Time Sprinter
Workshop
9:00am-12:00pm
Room: 307-308

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