6. NITTY GRITTY
• Reports • Strengths
and
Weaknesses.
• ROI.
• Partnerships
• Media Kit.
• Contracts
and legal
• Networking. mumbo-jumbo!
7. WHAT WE KNOW
• Increasein P.R. campaigns
involving mom bloggers.
• Increasein blogging
• More blogging success
conferences and
stories each year.
professional development
• Companies crediting opportunities
bloggers for campaign
success.
16. Cost For A Giveaway
(Total # of respondents)
30
26
26
23
19
15
11
8 9
7
4
3 4
0
FREE $1-25 $26-50 $51-75 $76-$100
17. Cost For A Giveaway
(Total # of respondents)
8%
FREE 6%
$1-25
18%
$26-50 53%
$51-75
14%
$76-$100
18. Five
bloggers
responded “How much
money have
to the you made
question: from ebooks?”
Blogger #1: $100 Blogger #2: $500
Blogger #3: $1,000 Blogger #4: $8,000
Blogger #5: $15,000
20. BLOGGER “A”
• Ad Rates: $50 for 125x125; $90 for 250x250 per
month
• Sponsored Post: $150
• Twitter Party: $1,000
• Consulting: $50 - $150 depending on duration
• Events: Paid $250 as a 2-day stipend for a trip to
NYC
21. BLOGGER “B”
• Conference Sponsorship: Ticket, airfare, hotel
and per diem for food
• Ad Rates: $50 - $100/month
• Guest posting on a brand’s site: $500
• Sponsored Post: $100
• Consulting: $50/hour for bigger job
• Focus group: $50 - $150
• Brand event: Have been paid up to $1,000
• Product reviews: $50
• Spokesperson role: $700 plus related expenses
22. BLOGGER “C”
• Conference Sponsorship: Just the pass
• Ad Rates: $25/month
• Sponsored Post: $15 but was once paid $50
• Brand Event: Experience + products
• Product Reviews: FREE
• Video: FREE if done as a review
• Brand Ambassador: Product
23. BLOGGER “D”
• Conference Sponsorship: Everything plus a
daily stipend & tax reimbursement
• Ad Rates: $25/month for 125x125
• Sponsored Post: $75
• Guest Post on a Branded Site: $250
• Twitter Party: $500
• Consulting: $60/hour for long-term clients;
$100/hr for short-term clients
• Brand Event: At least $500
• Blog Review Tour: $50 per blogger
• Video: $250
• Brand Ambassador: Paid between $500 -
$4,000 for 6 month campaigns
24. Connecting bloggers and brands Photography
Tweets Competitor mobile app reviews
Recipe development Hosting an event
Hosting webinar/live chats Local street team
Attending an event Content for an app
Creating media lists Facebook posts
Invitations to Twitter parties Site shop Print modeling