K&NS is a Pakistani poultry company founded in 1964 by Khalil Sattar to address protein deficiency in Pakistan. It started with a small chicken farm and has since grown into an integrated poultry operation involved in breeding, hatching, feed milling, growing, processing and production of chicken products. K&NS is a leading poultry brand in Pakistan and has expanded internationally. It focuses on food safety and quality through standards like HACCP and is committed to providing healthy and affordable halal food options while playing a role in corporate social responsibility.

1. K&NS
Submitted To: Sir Adeel Abid
Submitted By: Mubashra Basharat
Sania Butt
Kainat Zulfqar
Nida Irshad
Class: MBA 5th
Department of Management and Administration
University Of Narowal

2. K&NS
K&Ns
• Abbreviation of Khalil and Naushaba company
History
• The tale start with Khalil and Naushaba in 1964 in January. Khalil was the son of a
well-to-do family that owned an edible oil mill and his father had encouraged him to
experiment with his own business ideas from a very early age.
• Among the ideas that Khalil and Naushaba were trying in the early 1960s was a small
chicken farm which they set up in an unutilized oilseed warehouse in the family's
factory.
• 1964. the year in which 960 children dired due to protein deficiency.

3. K&NS
CONT:-
• Khalil Sattar is the only observer of human need for protein.
• They started up with a small broiler of 1000 chickens.
• A single minded objective of providing a better nutrition for health and happiness of the nation,
Sattar started up with K&Ns.
• Food industry at Raiwind; Everything happens under one roof.
Introduction:-
• The K&Ns brand has excelled in poultry for over 50 years, with know-how in evry aspect of
poultry production ranging from poultry breeding and feed milling, to growing and processing of
chickens, and on to production of premium chicken products.

4. K&NS
Cont.
• As the K&Ns brand recognition internationally, set up manufacturing operations in the
US for producing chicken products to serve US, Canada and other countries around the
world.
• Its multinational brand, is engaged in integrated poultry operations including breeding,
hatching, feed and milling.
• Products: ready-to-cook and fully cooked chicken products
• Industry: frozen food
• Headquarters : Karachi, Pakistan

5. K&NS
Objectives:-
• To plan and conduct the training programs, responsive to the national needs in
various specializations of management techniques.
• To provide opportunities in acquiring knowledge and skills in improved technologies,
management as well as human resource and information technology.
• To develop expertise in problem identification and developing alternative strategies
to solve problems of project management.

6. K&NS
Mission statement:
 To intensify the leadership quality of both “individual” and “client” organizations through
interactive learning models that immerse managers into a transformational experience which
fosters professional, intellectual and personal development.
 This is achieved through presenting programs that challenge executives to grow as leaders, to
shape powerful ideas into decisive action plans and to think and behave differently in a
challenging business world.
Our mission based on four basic values
 Absolute integrity
 Enthusiastic diligence
 Continuous improvement
 High quality

7. K&NS
Cont.
• These are the core of all operations which provide an impelling urge for attaining
perfection.
Product oriented mission
• K&Ns has a strict plan to follow in terms of target orientation.
• Each of product is based on the rule that it should be healthy to eat and according to
the taste of consumers
• In this regard no compromise is solicited on hygiene and quality.
• Making K&Ns the leading producer and a company with huge demand for its
products is the aim of K&Ns.

8. K&NS
Vision statement:-
• To provide state of the art learning environment for nation building activities with
organizational success through enhanced performance skill.
Core values:-
• Core values are those vital few values that all members of the organization are expected to
use, live by and demonstrate on a daily basis while executing their work responsibilities.
• “core values are the essential and enduring tenets of an organization”.
• Thinking values

9. K&NS
Cont.:-
• Intellectual integrity
• Mutual care & respect
• Team spirt
• Belongingness
• transcendence
Performance measures:-
1. Quality assurance lab
2. Poultry diagnostic & research institute

10. K&NS
Standard and quality cheeks:-
• ISO 9001:2008
• Halal
• HACCP( Hazard analysis and critical control points)
• FSSC 22000:2010 ( food safety management system)

11. K&NS
Competitive strategy
Important : we deliver highly valued benefits to our target customers in our products.
Distinctive: we have no strong competitor and enjoy distinctiveness in the market.
Superior: we are providing pure hygienic food in at comparable prices.
Communicable: the consumers can feel the difference in our quality, taste, hygiene
and prices that are communicable.
Preemptive: competitor needs a lot and lot of hard work to match our standard.
Affordable: buyer can afford to pay for the difference.
Profitable: the difference is profitable both for the company and customers.

12. K&NS
Current market situation
 From very past the tradition of having heavy breakfast along with spice and flavors
including chicken have been the delight of Pakistani cuisine.
 Majority of the local consumers prefers chicken to meet and desi food over fast food
in Pakistan.
 Our product would be a perfect one enjoying highly profitable sales and customers
relationship as it would be providing the very desi look and an absolute desi taste
desired by the local consumer.
 In this regard we can say that jhtphat would not face any difficulty in order to
convince the local consumers hence the probability for increasing sales margin is
expected.

13. K&NS
Strategic supply chin planning
These are four steps which basically form the plan for our company which could
derive results in form of long term company survival.

16. K&NS
Swot analysis
Strengths
 K&Ns has shown sensitivity to the Muslim requirements of halal food products and
introduced its Del line so that the people have no more doubts and are comfortable
consuming the skinless sausages, cold cuts and smoked meat.
 The products of Del line are easy to use , reliable and easily available with geat taste
and reasonable prices.
 The company implements the marketing strategy with immense skil and understanding
about the Pakistani society.

17. K&NS
Weaknesses
• The problem which is faced by K&Ns currently is difficulty in capturing new target
market and diversification of consumers.
• Sales is decreasing due to competitors offerings at low price.
competitors
• Simply Sufi ( chicken products only)
• Menu( chicken & sea food)
• Mon salwa
• Pk ( chicken, beef& mutton products)

18. K&NS
Opportunities
 As K&Ns majorly operates in Pakistan, a country where distribution of products is
limited to specific areas within an urban sectors hence grooming their products of
under such circumstances has always been an opportunity for K&Ns.
 By improving their distribution channels as well as pricing strategies , can give a
robust increase in brand equity and can their products demand overall in the
market.
Threats
Threats are always there in poultry oriented firms so K&Ns keeps an eye on new
competitors in dealing with different products related to chicken and poultry.
As present the only threat is the diseases spread amongst broiler chickens which can
be prevented by establishing media control at breeding premises of company.

23. K&NS
Corporate social responsibility
Providing halal food
 It our first duty to provide halal foods to our customers.
 K&Ns ensure the health and happiness for the customers and consumers.
 Khalil and Adil were satisfied that they had demonstrated that processed chicken
could be produced and marketed successfully in an industry regularly challenged by
disease, poor quality standards an uncertain regularity and tax environment, and a
retail market where 98% of chicken was sold live through the “wet market’’ .
 K&Ns developed a strong reputation for quality and food safety and was the top
choice of consumers and international foodservices operators such as KFC, which
prominently featured the K&Ns name in its advertisements.

24. K&NS
Cont.
• The most obvious option was to continue to focus on the domestic market in
Pakistan, where rapid urbanization.
• A growing middle class , and a rising number of woman working outside the home
were leading to more “ supermarkets” shopping and an increased demand for
convenience products.
• Invest in new products development and expanding it for the grow of economy and
plying a vital role in the economy of Pakistan .
• Also focused on the health of customers ( growing children's).

25. K&NS
Cont.
 Provide safety and security to employees and also take keen interest in the well -being of
society
 Paid many incentives to there customers and provide good environment for working
 A fully part of global halal market
 Khalil was the first person how take imitative for the health of people in the poultry and
provide a safe and secure food to there customers.
 K&Ns is playing a huge role in the CSR to serve the nation and other countries with
providing halal and pure food.

26. K&NS
Cont.
• K&Ns providing batter nutrition's through poultry for health Our chicken raised
naturally on 100% vegetarian feed.
• Introduced consumer choice products like parent sock, day-old chicks hatching-eggs
poultry feed , stok, whole chicken, designer cuts & premium boneless meat and all
related.
• The welfare of chicken is always kept in mind to ensure they have been cared for
properly, they grow up in large airy house , freely strut around, eat at will and
drink clean water.
• We never use “mechanically deboned chicken meat”” as it is strictly against our
ethos.