The Power of Social Influence
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A brief look at the influence of customer reviews and social networks.
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The Power of Social Influence
- 1. The p Socia ower of Influ l Socia ence l Sho ppin g&W ord o f Mo uth
- 2. CONSUMER reviews on third party websites such as Facebook Twitter Citysearch Google Places Yelp Measured Up
- 3. 158% th? IC row is g A FF behin d th R sites son rea T to th EW et 10 op rev ON iew AVER A GE the GR
- 4. It’s a matte r of TRU ST 9 2% wou of consum ld ha ve m ers said in in o t than fo th re confid hey they ey fo ence do an und on ythin line g fro sales m a 75% of pe don’t clerk ople belie ve adve rts
- 5. 91% of millionaires say they always 68% or often look at reviews before of ultra-affluent shoppers use buying luxury goods consumer reviews 74% 67% of online shoppers are of shoppers spend more online influenced by the opinions of after recommendations from others in their purchasing their online community of decisions friends
- 6. blogs + Faceb blogs b l oo k Face Twitter ogs blo g s blogs book F Twitter blogs b acebo Twitter logs bl ok Fac Twitter ogs blo gs blog ebook Twitter s blogs custom +Twitte blogs b er revie ws +c r Twitte logs ustome r Twitte r review r Twitte scustome r r review s custo are considered the most effective mer re views c tactics for mobilising consumers to TALK ONLINE. UP PRODUCTS
- 7. by 2O1 4 o 53 OF TO o TAL RE WILL B E AFFE TAIL SA LES as con CTED sume rs inc reasin BY THgly us e the in ternet to res earch E WEB produ cts pr , ior pu rchas ing.
- 8. Why do consumers leave reviews and share their recommendations? 53% have turned to social media to air their feelings about a company 26% To express dissatisfaction 23% To share companies or products they like
- 9. BENEFITS FOR RETAILERS Gain consumer insight and information Ability to harness Increase sales and the power of user brand value via reviews and recommendations recommenations of and reviews products
- 10. USEAGE THE s service eview ng and r ng, rati shoppi social eviews of ower R H AS P SUC Baz aavoice ok Like ebook Facebo apabilit ie s by Fa c n-onc o r so cial sig e a ilers th and ret f- brands word-o provide arness r toh on thei ability g right arketin m outh m rce sire s comme own e-
- 11. Than You k The Powe r of S ocial Influ ence