DohertyWhite took part in a social media challenge to promote a short animation in 3 weeks for the Regional Cultural Centre, Letterkenny. These slides summarise the steps we took and the results achieved. The film can be viewed at http://www.youtube.com/watch?v=gC_T6y9Oy9U

1. Social media challenge
25 November 2011
Michael White

2. What is Social Media Marketing?
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3. 1. Setup a free Google email account
You need the Gmail account
before you can setup your
YouTube account.
2. Setup a free YouTube account
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4. 3. Upload the video (takes a bit of time)
4. Setup a free blog on
Blogspot (Google again)
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5. 5. Set up Google analytics on the blog
(so you can monitor traffic)
6. Setup a Facebook page
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6. 7. Setup a free Twitter account
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7. Approach
 Find people, blogs and Facebook pages that have lots of followers / friends / ’likes’...
 Look for “influencers” – people who can persuade others to view
 Identify topics that link the film to large groups e.g. Irish emigration, LYIT, Donegal,
animation, film festivals, film studies, Irish associations, Irish American organisations,
Irish Australia, Irish in the UK, Queen’s University....
 Use all our networks – Facebook, Twitter, LinkedIn and email
 Chamber of Commerce, NW Technology forum
 Main point – persistence and regular ‘posts’ and updates
 Posting to Facebook pages with lots of fans/’likes’ seemed to have most impact
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8. Highlights
 Main point – people are really helpful
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Heathrow airport

9. Thank You
Email michael.white@dohertywhite.com
Phone +353 7491 16689
+353 1 969 5029
Mobile +353 86 383 8981
Twitter @michaelgwhite
www.dohertywhite.com