1. Setting the Rules in Virtualization
Market
Karl-Heinz Warum
Senior Area Vice President Central and Eastern Europe
Citrix Systems GmbH

2. 2009
20 Years Citrix

3. Citrix XenApp
1 Mio. Server
100 Mio. User
99% of „Fortune 500“

8. The Distance Between Users and Apps is Increasing
Traditional approaches aren’t closing the gap
• Consolidation
• Globalization
• Green Data Centers
• Flex Working
• Branch Expansion • Security
• Web 2.0/Mobility • Compliance
• E-Commerce • Continuity
Users Apps
• Web Services

9. It is getting harder for the IT
…

10. Costs: 80% fixed
Innovation: not enough budget
Improvements: only small

11. Silo Mind Set
in IT

12. Management Security PCs Network Server

13. quot;Yester-Wayquot;

14. Enterprise-class, Cloud-proven Virtualization
• 5,000+ enterprise customers with XenServer 5
• Robust enterprise-class features match any product on market
• Xen engine proven in virtually every cloud site in existence
• Runs largest virtualization deployments in the world… by far
Full virtual infrastructure now freely available for everyone

15. New - Citrix Essentials for XenServer and Hyper-V
Citrix Essentials for Citrix Essentials for
Hyper-V XenServer
$1500-5000 per server
Hyper-V XenServer
(Windows) (Linux, Mixed, Cloud) FREE
• Powerful set of advanced virtualization management tools
• Adds value to both XenServer and Hyper-V
• Makes both hypervisors more manageable, scalable and agile

16. Citrix and Microsoft
extend successful
20-year partnership
into server virtualization

17. Good for Cloud and Linux vendors too
• Makes it easy for vendors using the open source Xen to move up all the value
of XenServer at no additional cost
• Easy for cloud vendors to offer both Windows and Linux VMs
• Further strengthens and unifies open source Xen community on server just as
things start heating up for Xen on the client side
• In the coming weeks you should expect to see major Linux OS vendors and
cloud providers upgrading from Xen to XenServer

18. Delivery
New: Desktop Delivery

19. Citrix XenDesktop
Desktop Virtualization
19

20. Desktop Virtualization
Market Potential
660 Million
virtualized Desktops
by 2012
20

21. Server-Based Virtual Local
Desktops Desktops Desktops
Knowledge Workers
Task Workers Mobile Workers
21

22. •Superior User Experience
•Simple Desktop Provisioning
•Up to 40% lower TCO
22

23. Citrix in 2009 :
quot;Bring your own Computerquot;

24. Citrix „Bring your own computer“
User-owned device or budgeted by Citrix
–Windows PC (XP, Vista)
–Apple Macintosh
Access to central applications and desktops

25. Work Home
Desktop Appliance

26. Planned for 2nd Half 2009
Citrix “Project Independence”
Bare Metal hypervisor for client PCs
Virtual desktops online and offline on PC with integrated
hypervisor

27. Mobile Worker

28. Laptops of next Generation:
Integrated Virtualization
•Complete
Personal Corporate
isolation and
Desktop Desktop
security
Integrated Hypervisor
Intel Processor •Bare metal
performance

29. Strong trend in IT: Centralization

31. Historically: 1 computer = 1 task

32. Cluster, Load Balancing

33. Grid Computing

34. Now: Cloud Computing
Virtual machines and storage
Virtualization Infrastructure
Hardware Pool

36. Citrix End-to-End Virtualization

37. Transforming Data Centers into Delivery Centers
Workflow Studio
Citrix Delivery Center
XenApp
XenDesktop XenServer
NetScaler
37