A Personal Project to explain the changes that will come within the next few years...

1. S
OOM ED
EO is
!
D by Matt hew A. Dol man, Esq.

2. Matt Dolman
Founder of
The Dolman Law Group
Clearwater, FL

3. The Po wer of SEO

5. Mahalo’s Tr
ansition

6. “More content
is created in two
days than from
the beginning of
time
up to 2003.”
Eric Schmidt, 2010
Former CEO of Google

7. rrent Form
’s Cu
Mahalo
ing Over Searching
Em ph asizing Learn

8. S EO is
er f u l!
Po w
SE
s
O ca n
r u h !
C Up and Comers

9. Why is SEO
DOOMED?!

10. Becau
C a
se SEO
n’ti nde x th is:

11. That’s what makes
so im portant

13. If Content is King , then...

14. ...Context is GOD .”
Gary Vaynerchuk,
Author, Investor, and Entrepreneur
Founder of Vaynermedia
and Wine Library TV

15. Who The User Is
Context on

16. t on Wh o the Use r Knows
Contex

17. ontent t hat the User Likes
C

18. is Now O rganized
The Content

19. is to
AS
is to
rmati on
Info

20. the Crow d is Indexing, then
If
Be Whe re the Cr owds Are

21. e Make Quick Judgements
Peopl
ures are Faster t o “Read”
Pict

22. We need to consider
Human Engine Optimizati
on

23. H o w ? !

24. Example Blo
g Post

25. Example Blo
g
Post
When You
Pin
Photo Has No Relation to the
Content
Blog’s .
(Beyond A
uthorship
)

26. BlogPost
Exam ple

27. Example Blo
g
Post
When You
Pin
Photos That Int
egrate the
Content

28. How do we leverage HEO?
Photos are a Good First Step

29. We could add words
Tips to Follow While
Waiting for the Tow Truck
But that looks boring

30. By adding...
...We Tap Into
Compelling Image
s

31. TIPS to Follow
While Waiting For the
Tow Truck

32. Seo is Doomed!
We Need to Work On
H.E.O.

33. Create Compelling Content
And Images That Integrate
With That Content

34. Photo BiblioGraphy:
Cover Photo: Aaron Himel, "Aaron Himel" on Flickr.com, http://www.flickr.com/photos/aaronhimel/
5993465298/sizes/l/in/photostream/
Slide 3: Alessandro Saponi, "Sapo Essay" on Flickr.com, http://www.flickr.com/photos/
sapo74/5113643345/sizes/o/in/photostream/
Slide 5: Screen captures, theinternetarchive.com
Slide 6: Jolie O'Dell, “jolieodell” on Flickr.com, http://www.flickr.com/photos/jolieodell/4627282985/
Slides 10, 17: MIKI Yoshihito, MJ/TR (´･ω･) on Flickr.com, http://www.flickr.com/photos/mujitra/
2933605871/
Slide 18: J.D. Hancock, "JDHancock" on Flickr.com, http://www.flickr.com/photos/jdhancock/
7238856518/in/photostream
Slide 19: Alexa Clark, "Lexnger" on Flickr.com, http://www.flickr.com/photos/lexnger/7662855176/
sizes/o/in/photostream/
Slide 20: Anirudh Koul, "Anirudh Koul" on Flickr.com, http://www.flickr.com/photos/anirudhkoul/
3786725982/sizes/o/in/photostream/
Slide 21: Mike, "zebble" via Flickr.com, http://www.flickr.com/photos/zebble/214669661/sizes/l/in/
photostream/
Slide 22: Ross Pollack, Ross Hong Kong, http://www.flickr.com/photos/rossap/3115928980/sizes/o/in/
photostream/
Slides 26, 27, 29: Paul Gorbould, "gorbould" on Flickr.com, http://www.flickr.com/photos/gorbould/
3891228151/sizes/o/in/photostream/

35. Also:
all Photos for this project were obtained from
Flickr.com.
I claim no right to these photos beyond those given by
their Creative Commons licenses.
Accordingly:
“Seo is Doomed!” iBy Matthew Dolman,
in collaboration with Peter Bradshaw, is Licensed Under
Creative Commons Attribution-NonCommercial-NoDerivs
3.0 Unported License.