Presentation by Michelle Leavesley and Kate Allum of Citydesk Sport

1. Making social media work for you
Michelle Leavesley
Kate Allum
@CitydeskSport

2. #bepartofit

3. Agenda
1. Why Social Media?
2. Checklist for getting it right
3. StreetGames TalkRight Project
4. What can we learn?

5. Social Media
The use of
highly accessible mobile and web based
technology
to facilitate interactive, real time communication
at a one to one, one to many, many to many
level.

6. Visit:
h(p://www.youtube.com/watch?v=a949jCX23Tg

7. Top 10 Benefits of Social Media
1. Connecting with local community
2. Understanding what they need
3. Showing them what we’ve got to offer
4. Signposting to where they can find information
5. Checking that we are delivering well
6. Practical elements of delivery – time, location
7. Letting participants tell others how great they feel/ good we
are at helping them
8. Attracting sponsorship
9. Getting some support PR, Partners, Schools, Colleges
10. Accessibility for clubs

8. Checklist for getting it right!
1. Are building blocks in place?
2. Are we Queen of Listening?
3. King of Content?
4. Staying on target?
5. Evaluating our engagement?

9. 1. Building blocks
Plan?
Policy?
Any partners to consider?

10. 2. Are you Queen of Listening?
§ Who?
§ Conversations where?
§ When?

11. What Listening do you do personally?
Hobbies
Fans
TV
Celebrity
Events
Brands

12. 3. Are you King of Content?
§ Facilitate others to speak
§ Originate your own
§ Share
§ Partner

13. Watch for age group!
Content Creator
19-29 67%
30-49 50%
50-64 28%
65+ 26%

14. 4. Staying on target
§ Guerilla
§ Spam
§ Being selective

16. 5. Evaluation
§ Followers
§ Engagement
§ Click throughs
§ Bookings

17. Club Examples
§ Briefing session with coaches/ club leads
§ Online Survey (Survey monkey linked to Facebook)
§ Private Facebook Group for Club Officials
§ Facebook Fan Page for your Stakeholders
§ Facebook Fan Pages for club(s) or age groups
§ Offer if someone Likes your page
§ Facebook events to invite people to an event
§ Photo/ Film competitions
§ Monthly themes (seasonal) scheduled in advance**
§ Responding to comments/ posts

18. Over to you:
What has worked well for you so far?

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20. Talk Right: Aston
100%
have internet access 78%
have social media accounts
43%
use social media
late night (after 10pm)
Top activities on social media
1. Send messages
2. Respond
3. Share photos
4. Share thoughts
5. Meet new people

21. What we found
People wanted to talk social media
Social media alternative to email
Facebook is winning over website
All cultural groups use social media
The timing of posts is critical
Sport one dimensional

22. Social Media Workshop #piesocial
1. Existing social media activity
2. Benefits of social media
3. Social media policy: do’s & don’ts
4. How to move forward

23. Challenges Solutions
§ Conversion of private § Establishment of Fan
Facebook profiles. Pages
§ Education
§ Under 13’s
§ Listening
§ Youth Group
administrators
§ Moderation
§ Crime § Harnessing the power of
social media for good

24. What can you learn from Aston?
Discuss the key lessons from the Aston Case
study and how it could apply to you?

25. Thank you for listening and
getting involved!
Any questions?
Michelle@citydesksport.com