Company Preso

1. Dominic Xavier
(dxavier)

2. PRODUCTS
WEB APP MOBILE APP

3. PERSONA
Ravi
• 27 years-old IT professional
• Shopping for new clothes to wear
to work
Sneha
• College Freshman
• Buy books at economical prices
• Be able to pre-order books

4. FINANCIALS
0
50
100
150
200
250
2017 2019 2021*
Users(inmillions)
Customer Base
• Customer Base is growing
rapidly with increase in
mobile phone and internet
penetration in India
• Estimated to reach 200
million customers by 2021

5. FINANCIALS
-1000
0
1000
2000
3000
4000
5000
2016 2017 2018 2019
USDmillions
Revenue and Loss
Revenue Loss
Flipkart is not profitable!
• Losses doubling every year
• But revenue has grown by
about 50% every year!

6. BRIEF HISTORY
Sachin Bansal
and
Binny Bansal,
Founders of Flipkart

7. BRIEF HISTORY
2007
Flipkart is
founded in an
apartment
2009
First Round of
funding
2010
COD* and eKart
launched
2014
Myntra,
Jabong
acquired
2016
Flipkart
crosses 100m
customers
2018
Acquired by
Walmart
*Cash on Delivery

8. BUSINESS
MODEL
• B2C Model
• Targeting 3 different domains –
• Commerce
• Supply Chain
• Advertisements

9. SECRET SAUCE
In-house logistics arm of Flipkart Cash on Delivery
payment option for
customers

10. COMPETITION
Amazon Flipkart
Market Share
GMV* Merchandize
Sales Revenue 2019
Products Offered
Sellers
*Gross Merchandize Value

11. WHAT’S HOT?
World’s First HaggleBot – Lets you haggle for prices using Google
Assistant

12. WHAT’S HOT?

13. MY PREDICTION
Flipkart will succeed (and beat amazon) in the long run

14. REFERENCES
https://qz.com/india/872834/an-average-online-shopper-in-india-is-a-man-aged-25-34-
years-buying-electronics-through-his-mobile-phone/
https://www.crunchbase.com/organization/flipkart#section-overview
https://yourstory.com/2019/11/flipkart-amazon-india-losses-ecommerce-
walmart?utm_pageloadtype=scroll
https://trak.in/tags/business/2020/03/14/flipkart-applies-for-food-retail-license-in-india-
wants-to-directly-buy-from-farmers-sell-to-customers/
https://inc42.com/features/what-is-flipkarts-business-model/
https://cedcommerce.com/blog/how-do-companies-like-flipkart-actually-work/
https://stories.flipkart.com/10-years-timeline-milestones/
https://www.dentsuaegisnetwork.com/sg/en/our-work/case-studies-flipkart-big-billion-days-
hagglebot#top
https://www.contagious.com/news-and-views/Online-retailer-flipkart-creates-haggling-
chatbot
https://www.statista.com/