Toys-R-Us Style and Packaging Guidelines DocumentDOCUMENTThis document provides the style and packaging guidelines for Toys-R-Us brands. It includes specifications for proper usage of the Toys-R-Us logo in color, black and white, and various sizes. Guidelines are provided for corporate typefaces and star graphics. The document aims to maintain brand consistency and identity across all Toys-R-Us design work. Logo colors are defined in both CMYK and Pantone color spaces. Proper placement of the registered trademark symbol is illustrated. Minimum size restrictions for logo reproduction are stated
Similaire à Toys-R-Us Style and Packaging Guidelines DocumentDOCUMENTThis document provides the style and packaging guidelines for Toys-R-Us brands. It includes specifications for proper usage of the Toys-R-Us logo in color, black and white, and various sizes. Guidelines are provided for corporate typefaces and star graphics. The document aims to maintain brand consistency and identity across all Toys-R-Us design work. Logo colors are defined in both CMYK and Pantone color spaces. Proper placement of the registered trademark symbol is illustrated. Minimum size restrictions for logo reproduction are stated
Similaire à Toys-R-Us Style and Packaging Guidelines DocumentDOCUMENTThis document provides the style and packaging guidelines for Toys-R-Us brands. It includes specifications for proper usage of the Toys-R-Us logo in color, black and white, and various sizes. Guidelines are provided for corporate typefaces and star graphics. The document aims to maintain brand consistency and identity across all Toys-R-Us design work. Logo colors are defined in both CMYK and Pantone color spaces. Proper placement of the registered trademark symbol is illustrated. Minimum size restrictions for logo reproduction are stated (20)
Toys-R-Us Style and Packaging Guidelines DocumentDOCUMENTThis document provides the style and packaging guidelines for Toys-R-Us brands. It includes specifications for proper usage of the Toys-R-Us logo in color, black and white, and various sizes. Guidelines are provided for corporate typefaces and star graphics. The document aims to maintain brand consistency and identity across all Toys-R-Us design work. Logo colors are defined in both CMYK and Pantone color spaces. Proper placement of the registered trademark symbol is illustrated. Minimum size restrictions for logo reproduction are stated
2. button
snap in buttonsnap in button
This illustration shows“Graphics”printed on the box. Cost effective.
Also create window die cut effects around the“Graphics”
“Graphics goes on this box” 4 color,
with window die cut effects around the“Graphics”
New Pattern Logo Goes here
New Classic Logo Goes here
This illustration shows Back side
“PLASTIC”HANDLE
APPROX SIZE_33.25”(844.5mm)(W) x 15”(381mm) (H) x 4”(101.6mm) (D)
(PRINT WITH NEW BACKGROUND PATTERN ART)
FRONT PANEL 33.25” (844.5mm) x 15” (381mm)
PLASTIC HANDLE.
Optional Silver Color match to FAO Grey or Silver Pantone
Die cut for plastic handle
button
PLASTIC HANDLE.
Optional Silver Color match to FAO Grey
6”(152mm)
2”(53mm)
Front Side & Front Panel
This Front Flap fold over
and snap on the back panel
Back Side
This dotted line shows the placement of front panel
BACK PANEL 33.25”(844.5mm) x 15”(381mm)
28.6”(728.2mm)
9.7”(246.6mm)
3. Style & New Packaging
Segmentation Guidelines
2011
4. 1
WELCOME
This guide provides you with the tools needed to properly segment products using
the refreshed Fast Lane packaging look. It should be used as an addendum to the
Fast Lane Style & Packaging Guidelines. In addition, it will help your product
coordinate with other Fast Lane branded products and to heighten impact at retail,
ensure visual consistency, grow brand awareness and increase your sales.
This style guide has been designed to be user-friendly and to ensure visual
consistency across all brand segments—all for maximum impact. It is important
that these guidelines are followed as closely as possible to minimize the need
for corrections and maximize production speed.
Packaging Design & Development Department will provide artwork on Master DVD.
All artwork MUST be created in Adobe Illustrator & Adobe Photoshop
(not in Quark Xpress).
5. NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
There are (3) Three FL segments that are receiving this color bar treatment. Lights & Sounds, Construction
& Farming. The segment logo must always reside in the upper-left-hand corner, and the color bar on the
right-hand side (see below). Please refer to the color swatches for each segment (see right).
2
COLOR GUIDENCE
• Artwork supplied on Master DVD
Lights & Sounds
Farms
Construction
6. 3
• Artwork supplied on Master DVD
15"
8"
See sizing chart for applicable width
2" (25%)
(25% of the Total Box Height)
6" (75%)
Bar width may vary according to
package & product placement
Point of arrow is placed at 25% of the total height of the
front panel.The 25% unit is measured down from the
top of the panel as illustrated above.
Effects applied on
the left side only.
PACKAGE
SIZE
PACKAGE HEIGHT COLOR BAR
WIDTH
Up to 6" 1.5"SMALL
6" to 12" 1.75"MEDIUM
12" and Up 2"LARGE
ShowsBleed
COLOR BAR SIZE CHART
• This illustration shows Light & Sounds segment only but applies to all segments.
COLOR BAR PLACEMENT
ON VARIOUS PACKAGES
NEW!
Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
This illustration shows the placement of the color bar on Mid-sized packaging.
7. 4
NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
15"
2" Width
8"
2" (25%)
6" (75%)
(25% of the Total Box Height)
ShowsBleed
Bar width may vary according to package & product placement
• This illustration shows Light & Sounds segment only but applies to all segments.
GUIDELINE FOR COLOR
BAR PLACEMENT
EXAMPLE: Proper placement of the color bar on a package.
This illustration shows the placement of the color bar on Mid-sized packaging.
8. NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
5
• Artwork supplied on Master DVD
COLOR BAR PLACEMENT
ON THE VARIOUS PACKAGES
This illustration shows the placement of the Color Bar on Smaller-Size packaging.
15.35"
4.5"
1.125" (25%)
3.375" (75%)"
(25% of the Total Box Height)
ShowsBleed
Bar width may vary according to
package & product placement
1.5" Width
• This illustration shows Light & Sounds segment only but applies to all segments.
EXAMPLE: Proper placement of the color bar on a package.
9. NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
6
ShowsBleed
Step 2: Align left edge with Front Color Bar
Step 1: Place Artwork provided on the DVD
Step 2
FrontColorBar
Step 1Step 3: Crop according to layout
ShowsBleed
TOP COLOR BAR PLACEMENT
• This illustration shows Light & Sounds segment only but applies to all segments.
10. NEW! Fast Lane Segmentation Color Bar Sizing Guideline & Requirements—Effective Fall 2011
7
• Artwork supplied on Master DVD
TOP COLOR BAR PLACEMENT
• This illustration shows light & sounds segment only but applies to all segments.
This illustration shows the placement of the Top Color Bar on FL packaging.
11. PMS 165 C PMS BLACK C
Designer: Don Chowdhury | File name: HomeDepot_Burst_LightSound_V2.ai
Lights
&
sounds!
1con luce
sonidos!
Lights
&
sounds!
1con luce
sonidos!
Lights&sounds!
Lights&sounds!
Lights
&
sounds!
1con luce
sonidos!
Lights
&
sounds!
1con luce
sonidos!
1con
luce
sonidos!
Lights
&
sounds!
1con luce
sonidos!
Lights
&
sounds!
1con luce
sonidos!
Lights
&
sounds!
1con luce
sonidos!
Lights
&
sounds!
1con luce
sonidos!
13. 1
Welcome & Table of Contents
Table of Contents:
Toys-R-us | Welcome & Table of Contents 1
Toys-R-us | Logo & Description/Usage 2
Toys-R-us | Logo & Color Guideline 3
Toys-R-us | Logo & Black/White Guideline 4
Toys-R-us | Logo & Color Variations & Size Restrictions 5
Toys-R-us | Corporate Typefaces 6
Toys-R-us | Star Graphics Usage 7
Corporate Branding Guidelines
This booklet will provide you with all of the branding guidelines of Toys-R-us®.These guidelines should be
adhered to at all times to maintain the strong Corporate ID that we have developed. This Corporate Branding
Guideline booklet will provide all design work associated with Toys-R-us® with the consistency that is required
to re in force our strong Identity.
14. 2
Logo | Description/Usage
Although its primary function is to identify our company, the colorful and playful TOYS“R”US logotype has also become
synonymous with fun and joy to kids of all ages around the world. The TOYS“R”US logotype is a unique piece of artwork
and must never be altered in any way without prior authorization from the TOYS“R”US please contact Creative Packaging
Group USA, at 973-617-5038 or Ext: 5032, 5039
Note: The TOYS“R”US logotype is
a unique piece of artwork and must
never be altered and/or re-created.
15. 3
m100,y50 m60,y100 c60,y100 PMC 2728 C
PMC 2728 C
Logo & Color Guideline
Toys-R-us logo & Background Color Guideline requirements. There are (3) Three process Toys-R-us color treatment & one
(1) Spot color PMS 2728 Coated. Toys-R-us Logo must always reside with white stroke & registered symbol. See below.
Toys-R-us logo without Blue Background There are (3) Three process Toys-R-us color treatment and one (1) Spot color PMS 2728
Coated. Toys-R-us Logo must always reside with white stroke & registered symbol color need to be PMS 2728 C. See below.
CMYK GUIDELINE: 4 Color Process
Toys-R-us® Red: Magenta=100, Yellow=50
Toys-R-us® Orange: Magenta=60, Yellow=100
Toys-R-us® Green: Cyan=60, Yellow=100
In order to maintain a consistent brand image for Toys-R-us on a Local, national and global basis, it’s important to adhere
to the style guidelines for Primary Color Formulas as stated here. Any Question or concern please contact Creative
Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039
TRU Red pms 206 cb0044 m100 y50 r:203 g:0 b:68
TRU Orange pms 1505 f f6e00 m60 y100 r:255 g:110 b:0
TRU Green pms 368 69be28 c60 y100 r:105 g:190 b:40
TRU Blue pms 2728 0f4dbc c100 m65 r:15 g:77 b:188
4-Color Process RGBPantoneColor HTML
Toys-R-us®
– Color Guide –
16. K100 White PMC BLACK C
4
Logo & Black/White Guideline
Toys-R-us Black & White logo Guideline requirements. There is One (1) Color K=100 or one (1) Spot color PMS
Black Coated requirement. Toys-R-us Logo must always reside with registered symbol. See below.
0.025”
Toys-R-us® registered symbol placement for non background logo.
17. One Color, Black One Color, TRU Blue Multi-Color (Spot PMS or Process)
Reverse-Out White from Black Reverse-Out White from TRU Blue Multi-Color (Spot PMS or Process) on TRU Blue
A minimum size restriction applies to all TOYS“R”US logotypes regardless of color. On rare occasions, the TOYS“R”US
logotype may need to be reproduced smaller than the size stated here. For prior authorization, contact the TOYS“R”US
Creative Packaging Group USA, at 973-617-5038 or Ext: 5032, 5039
1 inch, 6 picas or 26mm
To protect its integrity, legibility, and impact, the TOYS“R”US logotype depicted on this page is the minimum
reproduction size allowed in which it remains legible.
5
Logo | Color Variations & Size Restrictions
These are the recommended color options for the TOYS“R”US logotype. Use the Multi-Color version when and wherever
possible. The one-color logo may be reproduced in Black or TRU Blue when budget constraints do not allow for the Multi-Color
version. Substrate/background colors often vary, so use an appropriate option that offers the best contrast. Never use the
Multi-Color logotype without its white outline on any colored background. Never alter or change any of these colors.
Digital art for these logotypes is enclosed on the accompanying DVD/CD in EPS and JPG formats.
18. 6
Corporate Typefaces
Toys-R-us use main font families, ShagPS Lounge. For Price & Body Copy use Helvetica Neue family.
For Caution/Legal copy use News Gothic BT.
ShagPS Lounge
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
?!#%&@{}().,;:
News Gothic BT -Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
?!#%&@{}().,;:
Helvetica Neue Family (Shown only 57 Condensed)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
?!#%&@{}().,;:
19. 7
Stars Graphics Usage
Toys-R-us Stars Graphics Guideline requirements. Stars Graphics created at Illustrator Vector file.
Stars Pattern are 100% Black, Transparency mode - Multiply, Opacity 35%. It must need to
print overprint black on PMS 2728 C blue background. See below:
Stars Pattern are 100% Black,
Transparency mode - Multiply, Opacity 35%.
It must need to print
overprint black on PMS 2728 C blue background.
20. 8
Stars Graphics Placement
Stars Graphics Placement: Star Graphics should always place in the top of a right corner and Star Graphics
should not go below center of the Packaging or any related design. See example below.
Front
Shows Center of a pacakaging
Shows Folding
Back
Front Packaging & related design requirements:
Star Graphics should always place in
the top of a right corner and Star Graphics
should not go below center of the Packaging
or any related design. See attach example.
