1. The Magid Pedigree

Who is Frank N. Magid Associates? a leading research-based consulting firm with expertise in media,
communications and entertainment

Multiple Media Platforms: For 50 years, Magid Associates have helped create marketing solutions for
multiple media platforms both in the US and internationally. Mediums include Print, Broadcast and Cable
Television, Online, Gaming and Wireless
World Class Clients

2. Advertiser Performance Research: How it works
• Advertiser selects 4-5 ads:
Magid research team will help you select the ads you would like us to
measure. These can be any medium (TV, web, radio, print, outdoor).
• LOCAL Qualitative Data Collection:
• Magid will gather 60-70 LOCAL consumers from Tampa Bay to serve as
focus group participants.
• Each person receives a Perception Analyzer dial.
• Focus group will answer approximately 360 questions about the ads they
review.
• LOCAL Quantitative Data Collection:
Magid then gathers a smaller group of approximately 30 of the
participants and has them answer specific questions about WHY they did
or did not like the creative, based on the Qualitative data collected.
• Results Presented:
Magid Research will then analyze the data to uncover actionable findings.
Magid research team will present results to the advertisers, along with
recommendations to help create campaigns that more effectively maximize
return on investment across all mediums.
•1-Year FREE Consulting Services:
The Magid Research team will be available to you over the next 12 months
of free advertising consultation services to support your marketing efforts.
Perception Analyzer

3. Data Result Examples

4. Next Steps
Week 1: December 3rd , 4th, & 5th, 2013
Local meetings to invite client advertisers/agencies to participate
Week 2:
Conference calls with clients to design questionnaire and select creative
Send all advertising materials to be tested to Magid research analyst
Week 4:
Review/modify/approve questionnaire with station and clients
Week 6: The week of January 13th, 2013
Research conducted in Tampa – St. Pete with local consumers
Strategic Magid presentations just days after fielding is completed t
review findings, discuss implications, and recommendations
Week 7: Week of January 21st
Present custom solution