In between the larger organizational goals and the day-to-day work of Development Teams, exists a vacuum. The thing about any vacuum is that it has an innate need to be filled. If we are not careful, this 'Product Management Vacuum' will get filled with meaningless busy work and extensive task management. Being busy without clear direction.
This session introduces the 3 V's -- Vision, Value, Validation -- as a way to get out in front of this problem.
5. effective agile.
Summer Meadows Exercise
Draw this:
10 blue flowers with 5 petals each
5 blue flowers with 6 petals each
13 red flowers with 6 petals each
2 cows with 3 black spots
1 cow with 5 black spots
2 cows with 4 black spots
2 birds to reside in the upper left corner
3 birds in the middle
1 sun to the right with 5 sun beams
Your success will be measured by
how closely you match the specs.
Draw a beautiful summer meadow with
blue and red flowers in green grass, some
cows and birds under a shining sun.
This scene reminds our customer of their
childhood growing up on a farm.
Your success will be measured by
how happy your customer is with it.
Where do
you suppose
these specs
came from?
What is
this?
How did
this affect
how you
worked?
How did
this affect
how you
worked?
What would
you do
differently
next time?
6. effective agile.
The Bigger Picture
Company Vision
Business Strategy
Product Vision
Product Strategy
Release Plan
Sprint
Plan
Daily
Plan
Vision
Value
Validation
Project Charters
Project Plans
(time, budget, scope)
Milestones
Focus on… Over…
Product
Management
Vacuum
8. effective agile.
Boiler Plate Warning
Boiler plate vision
statements tend to be
ignored.
Try pragmatic,
real, & emotional.
9. effective agile.
A Vision should have…
1. Clear Customer Segment
2. Clear Value Proposition
3. Emotion
4. Practicality
5. Pervasiveness
10. effective agile.
Techniques For Modeling Business Strategy
Business Model Canvas
The original business strategy canvas
Lean Canvas
A simple problem/solution approach targeted for
entrepreneurs and startups
Value Proposition Canvas
Helps design product and services your customers
want to buy
Have you used
any others?
14. effective agile.
Innovation Games® Product Box
Front
• Product Name
• Image(s)
• Clear Target Customer
• Clear Value Proposition
Back
• Sub-features
15. effective agile.
Techniques For Creating A Product Vision
Product/Vision Box
A collaboration tool for identifying the most
important features and a vision for a product
Elevator Pitch Template
A popular template to help organize thoughts
about the vision
Have you used
any others?
16. effective agile.
Product Vision Template
FOR … [target audience]
WHO … [need, want]
[product name] IS A … [market category]
THAT … [one key benefit]
UNLIKE … [competition or current situation]
OUR PRODUCT … [competitive advantage]
* From “Crossing the Chasm” Geoffrey Moore
17. effective agile.
A Vision should have…
1. Clear Customer Segment
2. Clear Value Proposition
3. Emotion
4. Practicality
5. Pervasiveness
18. effective agile.
Two Brains
Emotional
Practical
Low High
LowHigh
Source: http://gamestorming.com/2-brains-tell-it-sell-it/
Happy
CPAs!
Speeds up the
mundane
work so you
can get home
for dinner
OptimizeWorkflowfor CPAs
Speeds up
workflow
19. effective agile.
A Vision should have…
1. Clear Customer Segment
2. Clear Value Proposition
3. Emotion
4. Practicality
5. Pervasiveness
23. effective agile.
The benefit to the organization,
represented in money terms, that
results from the use of a product or
service.
For Organizations, Value is…
The benefit to society, not
necessarily represented in money
terms, that results from the use of a
product or service.
FOR-PROFIT ORGANIZATIONS NOT-FOR-PROFIT ORGANIZATIONS
25. effective agile.
A Release Is Needed To Realize Value
ReleaseIdentifying requirements
Creating the business case
Analyzing the industry and competition
Identifying customers and their needs
Forecasting and feasibility
Strategic product planning
Release planning
Release execution
Product Launch
Auditing results
Sustaining the product
Product retirement
Creating a roadmap
Value
29. effective agile.
Project vs Product Exercise
What makes a
project successful?
Your success will be measured by
process compliance
Your success will be measured by
the validation of value delivered
What makes a
product successful?
4 3 2 1 0
4 minutes!
30. effective agile.
Product Owners Have a Product Mindset
Scope
TimeBudget
Leads to less
business
involvement, more
task management.
Project Mindset
Success upfront defined
inside out:
• Scope
• Time
• Budget
Product Mindset
Success continuously
driven by business metrics
outside in:
• User adoption/retention
• Revenue
• Cost savings per feature
Leads to less waste,
more creativity,
and more releases.
Focus on Value leads
to Frequent Validation
Focus on Projects leadsto Process Compliance
33. effective agile.
Two Forms of Validation
1. Expertise
2. Reality
Everything is
a guess until
this happens!
34. effective agile.
Minimal Viable Product (MVP)
• Has enough value that people
are willing to use it or buy it
• Demonstrates enough future
benefit to retain early adopters
• Provides a feedback loop to
guide future development
Kano Model
37. effective agile.
Delivery Metrics
Pizzas Delivered per Trip
Time taking an order
Time for Delivery
Miles per Delivery
Fuel Used
Order Accuracy (Quality)
Route Efficiency
Orders per Driver
Owner Metrics
Revenue
Investments/Costs
Customer Satisfaction
Repeat Customers
Employee Satisfaction
Growth
Market Drivers & Trends
Market Share
Circumstantial Direct
38. effective agile.
Delivery Metrics
Velocity
Number of Tests
Code Coverage
Defects
Coupling
Cohesion
Code Complexity
Build Failures
Process Adherence
Owner Metrics
Revenue
Per Release
Per Employee
Investments/Costs
Customer Satisfaction
Employee Satisfaction
Lead & Cycle Time
Innovation Rate
Customer Usage
Circumstantial Direct
41. Wildly
Important
Goal
1. Focusing on the Wildly Important Goal
2. Acting on Lead Measures
3. Keeping a Compelling Scoreboard
4. Creating a Cadence of Accountability
42. effective agile.
Yes, We Do Scrum. And Our Product Owner Is A…
55
Product
Owner Role
Expected
benefits
EntrepreneurSponsorBusiness
Representative
ProxyScribe
Yes, And…
Not
Scrum
Initiating
Receiving