BrightLife Grow is a life insurance product that provides wealth accumulation, retirement income, and downside protection. It offers tax-deferred growth, access to indexed accounts with potential upside but protected from downside losses, and the ability to take tax-free loans or withdrawals. The product is designed to be efficient with lower costs than competitors, reliable with its 0% floor protecting against market losses, and flexible to allow customization and adapt to changing needs over time. It can be a way to supplement retirement savings like 401ks and IRAs by providing another source of tax-advantaged funds.

1. For people seeking more wealth, BrightLifeSM Grow
retirement income and life insurance protection.
Market upside,
Tax-deferred growth,
0% downside. potential tax-free income.
And a death benefit.
Consumer Guide
Life Insurance: • Is Not a Deposit of Any Bank • Is Not FDIC Insured • Is Not
Insured by Any Federal Government Agency • Is Not Guaranteed by Any Bank
or Savings Association
AXA Equitable Life Insurance Company
MONY Life Insurance Company of America

2. BrightLife Grow
Wealth. Income. Downside Protection.
BrightLife Grow is designed to help you accumulate wealth and generate streams of income,
all with downside protection and exceptional tax- and cost-efficiency.
At AXA, we want to help you take small manageable
BrightLife Grow
is a different way
to look at life
insurance, beyond
just protecting
yourself and those
closest to you.
Focusing on what’s next in your life.
You are on the road to achieving financial success and there are many more
goals you want to pursue. Preparing for a comfortable retirement. Paying for a
child’s education. Leaving a legacy.
Whatever your goals, you’ll need to overcome real challenges. Market volatility.
Low interest rates. Inflation. Outliving your assets. Tax uncertainty. And you’ll
need a strategy that gives you every opportunity for financial success.
Fortunately, your financial professional and BrightLifeSM are on your side.
What’s new from AXA could be what’s next for you.
Our BrightLife life
insurance products
are engineered to
efficiently solve
for a defined need:
protection or wealth
accumulation.
steps toward your financial goals.
BrightLife Grow offers:
 Access to growth opportunities with protection
against financial losses.
 Tax- and cost-efficiency to enable you to keep more
of what you earn.
 Reliable downside protection, so you sleep better at night.
 Flexibility, so you can respond to changes in financial
markets or in your life.
Life insurance is best known for the financial protection it provides
to individuals, families and businesses. But it can also help you achieve
a wealth accumulation goal.
Insurance companies oftentimes promote policies designed to equally
meet both protection and wealth accumulation goals. However, this
approach creates inefficiencies. You may end up paying for features you
don’t need.
At AXA, we engineer our products differently to meet a specific goal in the
most efficient way possible. Our life insurance policies start with a death
benefit. Then, we design each product to focus on a defined need.
BrightLife Grow is designed to help you build wealth and generate the
income streams you’ll need in retirement.
Life insurance spectrum and BrightLife Grow
Your Objective
Wealth Accumulation
Income Generation
BrightLife Grow
Lifetime Protection
Estate Planning
Life Insurance
1 2

3. How BrightLife Grow works.
With BrightLife Grow, you can:
 Choose how to allocate your premium payments.
 Access your cash surrender value, potentially tax-free, any time.
 Pass on a death benefit to your beneficiaries.
Efficiency. Reliability. Flexibility.
They are what BrightLife Grow is engineered to offer you in one product.
Efficiency begins with BrightLife Grow’s low cost
structure and tax advantages.
BrightLife is cost-efficient compared to its competitors
In the first 20 years of a policy, costs can be 11–23% lower than the top provider average.
$150,000
$100,000
$50,00
$0
BrightLife Grow
Top Provider Average
45 50 55 60 65 70 75 80 85 90
Cumulative Costs
Age
BrightLife Grow
BrightLife Grow
has a lower
cost structure
because you only
pay for features
that help you
meet your wealth
accumulation
and retirement
income goals.
You
PREMIUM
Less
Policy
Charges
Less Premium Charge
CASH SURRENDER VALUE
Allocate any percentage of premium to any account
Plus
Options
(Indexed Accounts)
The Indexed Accounts provide for upside growth up to a stated
cap, and a 0% floor to protect against negative performance.
The Plus Options provide a higher cap for an additional charge.
and
Core
Options
(Indexed Accounts)
TAX-ADVANTAGED
LOANS AND
WITHDRAWALS
Guaranteed
Interest Account
(Fixed Account)
The Fixed Account provides
a fixed interest rate and
a guaranteed rate of 2%.
INCOME TAX-FREE
DEATH BENEFIT
Cash value, less applicable surrender charges
and any policy debt, is available
through fixed loans and withdrawals.1
Your
Beneficiaries
Hypothetical illustration assumes male policy owner, 45, preferred, non-tobacco user. Policy has $500,000 face amount. Initial DB Option B,
switched to A in year 20. $20,000 annual premium paid years 1-20. $40,000 annual distributions in years 21-40 (withdrawal to basis, then fixed
loans). Industry average represented by 11 competitor products.
1 See page 5 for additional information on withdrawals and loans.
3 4

4. BrightLife Grow is highly tax-efficient
Your cash value grows tax-deferred, so you have the potential to increase your wealth more quickly.
The example below shows how a hypothetical initial investment of $100,000 grows with and without tax
deferral over a 20-year period.
$500,000
$400,000
$300,000
$200,000
$100,000
0
$100,000
Initial
Investment
$284,129
Without
Tax Deferral
This illustration assumes an 8% annual return and a 33% tax rate. This hypothetical chart does not represent actual
performance of any specific product. Please note, this chart excludes expenses associated with BrightLife Grow including but
not limited to the front end load, monthly administrative charge, face amount administrative charge, monthly segment charge,
cost of insurance charge, additional benefit rider costs and the 15-year surrender charge. If expenses had been reflected,
the tax deferral amounts would be lower. Your actual performance with BrightLife Grow will be different.
Tax efficiency means more of your money goes to building:
$466,096
With Tax Deferral,
Before Withdrawal
 A source of potentially tax-free income that’s always available to you through loans
and other withdrawals against your cash value.2
 Assets to meet major life goals when the time comes or manage unexpected medical costs.
2 Under current federal tax rules, you generally may take federal income tax-free withdrawals up to your basis (total premiums paid)
in the policy or loans from a life insurance policy that is not a Modified Endowment Contract (MEC). Certain exceptions may apply
for partial withdrawals during the policy’s first 15 years. If the policy is a MEC, all distributions (withdrawals or loans) are taxed as
ordinary income to the extent of gain in the policy, and may also be subject to an additional 10% premature distribution penalty
prior to age 59½, unless certain exceptions are applicable. Loans and partial withdrawals will decrease the death benefit and
cash value of your life insurance policy and may be subject to policy limitations and income tax. In addition, loans and partial
withdrawals may cause certain policy benefits or riders to become unavailable and may increase the chance your policy may lapse.
If the policy lapses, is surrendered or becomes a MEC, the loan balance at such time would generally be viewed as distributed
and taxable under the general rules for distribution of policy cash values.
BrightLife Grow
Reliability gives you peace of mind.
BrightLife Grow provides potential for upside (up to the cap) and protects
you against loss during market declines.
Based on major indexes, you can earn up to a specified cap rate3 while
the 0% floor ensures you’re always protected from negative returns.
The Core Cap offers downside protection with a realistic cap. The Plus
Cap offers the same downside protection but a higher cap for more
aggressive upside potential at an additional charge.
Additionally, after a certain period of time, you may qualify for a segment
bonus4 that adds more to your available assets.
Benefit from 0% downside protection
A 0% floor protects you from market volatility and the losses associated with
withdrawals during a down market.
$2,000
$1,500
$1,000
$500
$0
BrightLife's caps
are designed to
be reliable and
realistic.
S&P 500 Index
S&P 500 Index
with 10% cap,
0% floor
Dot-com
Collapse
Great
Recession
1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
Source: Standard & Poor's.
This hypothetical chart reflects annual performance of the S&P 500® Index and the annual performance of the S&P 500 Index with a
0% floor and 10% annual cap for the time period noted on the chart. This chart does not represent actual performance of the BrightLife
Grow Indexed Option. The 10% cap is the current cap rate for the S&P 500 Core Indexed Account on BrightLife Grow as of March 2014
and is subject to monthly change after this date. This cap rate is not guaranteed. Please note, this chart does not include expenses
associated with BrightLife Grow, including but not limited to the front end load, monthly administrative charge, face amount
administrative charge, monthly segment charge, cost of insurance charge, additional benefit rider costs and the 15-year surrender
charge. If expenses had been reflected, the Indexed Account amounts would be lower. Your actual performance in BrightLife Grow will
be different. You cannot invest directly in the S&P 500 Index. Past performance of the S&P 500 Index is no guarantee of future results.
3 Higher cap rates are available via our Plus Options. Talk to your financial professional to get the latest cap rates.
4 Commencement of the segment bonus and amount varies with the Core and Plus Options.
5 6

5. BrightLife Grow
Potential tax-free income for a brighter retirement.
BrightLife Grow can play a significant role in a well-designed retirement income strategy,
particularly if you have maxed out on your 401(k) or 403(b) and your IRAs.
BrightLife Grow can help supplement these popular retirement products:
 Roth IRAs. These offer tax-free growth and withdrawal opportunities, but contributions
are subject to income limits. If you've maximized your Roth, in addition to providing you life
insurance protection, BrightLife Grow allows for virtually unlimited contributions, protection
against market declines and access to tax-free loans and withdrawals at any age.
 401(k)s and 403(b)s. These are tax-advantaged ways to save for retirement through your
employer, but contributions are subject to annual dollar limits. BrightLife Grow can provide an
additional “bucket” of cash through tax- and penalty-free loans and withdrawals at any age.
With BrightLife Grow's participation in equity index-linked options, tax advantages and downside
protection, you can feel better about your potential to generate retirement income that is often
expected in fixed income investments, but may not have been met in recent years.
A larger legacy.
BrightLife Grow provides a death benefit so your loved ones will be financially secure
if you were to die. And there is more:
 Assets will pass income tax-free without probate and you control how assets will be distributed.
Beneficiaries are protected from business or other liabilities.
BrightLife benefits business owners.
With BrightLife Grow, you can:
Help protect the business you lead and your stake in it.
Offset the impact of losing a key employee.
Enhance your company’s executive benefits or retirement plans.
Build up a reserve for unanticipated expenses or needs.
Fund a buy-sell agreement to ensure your family receives full fair-market value.
Flexibility means a robust range of options.
As your financial situation changes, BrightLife Grow's flexibility allows you to:
 Reduce payments, as long as there's enough cash surrender
value in your policy to pay the monthly deductions.5
Increase payments to potentially accumulate wealth more quickly.
 Access your cash surrender value any time through potentially
tax-free fixed loans and withdrawals.
Modify your death benefit at any time.
 Change your premium allocation based on your comfort level
with investment risk.
Allocating your premium
You can choose to allocate your premium based on market segment, equity index
and upside index cap, and you can change these allocations at any time.
EQUITY INDEXES UPSIDE INDEX CAP
S&P 500® 1 year (U.S. Large Cap)
S&P 500 3 year (U.S. Large Cap)
Russell 2000® (U.S. Small Cap)
MSCI EAFE (International)
Core Options
Plus Options
(for those seeking more
risk/reward through a higher cap
and associated charge)
MARKET SEGMENT
Guaranteed Interest Account
(interest credited will never be less
than 2% on an annual basis)
Indexed Accounts
(upside potential, with 0% floor)
To further tailor your policy, consider adding Long-Term Care ServicesSM, Charitable Legacy,
or Return of Premium Death Benefit Riders. A complete listing of available riders is on page 9.
5 Reducing payments will reduce the cash value and death benefit and increase the chance the policy will lapse.
7 8

6. 9
BrightLife Grow
Tailor valuable options to your unique needs.6
To further customize your policy, you can add the following at issue:
Long-Term Care Services Rider. This rider allows you to get an "advance" on your life insurance
benefits if you need to pay for qualified long-term care expenses. Any value you don't use will be paid
to your beneficiaries at death.
Charitable Legacy Rider. At no cost, this rider allows you to designate a recognized charity
to receive up to an additional 1% (or $100,000, whichever is less) of your policy’s base face
amount without reducing your premium, cash value or death benefit.
Return of Premium Death Benefit Rider. For an additional cost, this rider enables your beneficiaries
to receive an additional death benefit equal to a percentage of the premiums paid.
Other important options
Cash Value Plus
Rider (CVPlus) Reduces the surrender charge for policies fully surrendered during the first 8 years.
Disability Waiver of
Monthly Deductions
Rider (DDW)
Waives all monthly deductions from the Policy Account upon proof that the insured has
been totally and continuously disabled for at least 6 months.
Children’s Term
Insurance Rider Provides term insurance protection on the life of each child.
Option to Purchase
Additional Insurance
(OPAI)
Allows policy owner to increase the policy face amount or to purchase a new policy for the amount
of the option on specific dates and without evidence of insurability.
Take the next step.
Talk to your financial professional about how BrightLife Grow can be your efficient,
reliable and flexible opportunity — and how to incorporate it into your financial plan.
BrightLife for life
At every age, at every stage, BrightLife Grow offers tax-deferred
growth potential to help you reach your wealth-building, retirement income
and legacy goals — with a meaningful shield from downside risk.
Just what you need to build on your successes and
face the future with confidence.
6 This is not a complete description of these riders. Some riders have additional costs and all have restrictions and limitations.
Be sure to review these riders with your financial professional for complete details. All riders may not be available in all jurisdictions.
Talk to your financial professional
or visit axabrightlife.com today.

7. For people seeking more wealth, BrightLifeSM Grow
retirement income and life insurance protection.
BrightLifeSM Grow
S&P®, Standard & Poor’s, S&P 500® and Standard & Poor’s 500TM are trademarks of Standard & Poor’s and have been licensed for
use by AXA Equitable. BrightLife Grow is not sponsored, endorsed, sold or promoted by Standard & Poor's and Standard & Poor’s does
not make any representation regarding the advisability of investing in the product.
The Russell 2000 Index is a trademark of Russell Investments and has been licensed for use by AXA Equitable. BrightLife Grow is
not sponsored, endorsed, sold or promoted by Russell Investments and Russell Investments makes no representation regarding the
advisability of investing in the product.
The product referred to herein is not sponsored, endorsed, or promoted by MSCI, and MSCI bears no liability with respect to any such
product or any index on which such product is based. The policy contains a more detailed description of the limited relationship MSCI
has with AXA Equitable and any related products.
“AXA” is a brand name of AXA Equitable Financial Services, LLC and its family of companies, including AXA Equitable Life Insurance
Company (NY, NY), MONY Life Insurance Company of America (AZ stock company, administrative office: NY, NY), AXA Advisors,
LLC, and AXA Distributors, LLC. AXA S.A. is a French holding company for a group of international insurance and financial services
companies, including AXA Equitable Financial Services, LLC. This brand name change does not change the legal name of any of the
AXA Equitable Financial Services, LLC companies. The obligations of AXA Equitable Life Insurance Company and MONY Life Insurance
Company of America are backed solely by their claims-paying ability.
The purpose of this method of marketing is solicitation of insurance, and contact may be made by an insurance agent, producer,
insurance company or insurance agency.
BrightLife Grow is a flexible premium universal life insurance policy with index-linked interest options. Life insurance is subject to
exclusions and limitations and terms for keeping it in force. Certain types of policies, features and benefits may not be available in
all jurisdictions or may be different. For costs and complete details of coverage, please review the product specifications.
BrightLife Grow is a service mark of AXA Equitable Life Insurance Company, New York, NY 10104.
BrightLife Grow is issued in New York and Puerto Rico by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY 10104,
and in all other jurisdictions by affiliate MONY Life Insurance Company of America (MONY America), an Arizona Stock Corporation,
with main administrative office at 1290 Avenue of the Americas, New York, NY 10104. It is co-distributed by AXA Network, LLC and
its subsidiaries, and AXA Distributors, LLC. AXA Equitable, MONY America, AXA Network, LLC and AXA Distributors, LLC are affiliated
companies and do not provide tax or legal advice. Clients should rely on their own advisors on these matters.
Policy form #ICC 12-100 or state variations. Rider form #ICC-12-R12-10 or state variations.
© 2014 AXA Equitable Life Insurance Company and MONY Life Insurance Company of America. All rights reserved.
1290 Avenue of the Americas, New York, NY 10104, (212) 554-1234
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axabrightlife.com
AXA Equitable Life Insurance Company
MONY Life Insurance Company of America