Credentials 2017

Credentials
BOUTIQUEBARBRANDS.COM
Boutique Bar Brands is a experienced team of brand managers dedicated to launching and managing premium drinks brands in
the UK market. Together we have over 50 years combined experience managing drinks brands across the craft beer and
premium spirits market.
Boutique Bar Brands was founded in 2012 by Philip Harding and Don Parkin to specifically facilitate the strategic expansion and
sales growth of our clients. We achieve this by formulating and implementing sales and marketing strategies tailored to each
client. Out in the trade we operate as a direct sales function and act as passionate and influential brand ambassadors on behalf
of your brand.
We have launched over 15 different drinks brands in the UK, including working with some of the UK’s most high profile drinks
companies helping them and their brands to achieve global recognition.

Our Services
Brand Builders
BBB aims to consult and manage premium speciality drinks brands being introduced to the UK market. We are brand
managers with over 50 years combined experience in the craft beer industry and premium spirits market.
Ancillary Services
Our experience shows that drinks brands can significantly benefit from a considered and integrated multi channel marketing
approach. We work on behalf of our clients to activate products in accounts and we have key partners with speciality skills in
marketing and PR who have years of experience working alongside us in speciality
Sales and
Marketing Support
All aspects of
growing sales on
behalf of your
brand including
direct selling, staff
training, telesales,
and account
servicing.
UK Agency
We represent
drinks brands in the
UK on behalf of the
brand owners.
BBB takes care off
logistics, account
management and
sales on behalf of
your brand.
Product Design
and Conception
We have built
products from
scratch into globally
recognised brands.
We’re can help at
every step from
liquid development
to launch.
Spirits
BBB has launched
brands across
multiple spirit
categories around
the globe. We can
help consult on,
launch, manage
and grow spirits
brands.
Export and Drinks
Consultancy
Our comprehensive
knowledge of the
market means we
understand how to
grow your brand no
matter what stage
of growth it is.
Events Social Media Public Relations Market Analysis Product Activation

Case Studies
Bellerose
We are extremely proud of what we have
achieved with Bellerose building it from a zero
base in the UK to full national distribution.
Working closely with the small artisans brewery
in Lille, we have slowly built up the brand over
4 years which is now listed in wholesalers such
as James Clay, Matthew Clark, Nectar,
Amathus, HT White and Hills Prospect.
As well as many listings in on trade accounts
Bellerose is now listed in 200 Marks and
Spencer’s stores nationally.
Gotlands Bryggeri
We have great experience of working with high
quality imported beers from the USA, France,
Sweden and Italy.
Gotlands Bryggeri produces exceptional quality,
English inspired beers including Sleepy Bulldog,
Sweden’s best selling craft beer.
We found an importer and helped establish the
brand in the UK, gaining listings in a number of
key Scandinavian-style accounts in London,
michelin starred restaurants as well as some of
London’s premier craft beer bars.
UK Agency

Case Studies
Fuller’s Frontier
In 2012 we were the first external consultancy to work
with Fuller’s Brewery with the specific task of establishing
their new kegged craft lager, Frontier.
Launched in May 2013 Frontier is now listed in over 500
accounts nationwide and distributed by a variety of
wholesalers. We continue to represent Frontier in the on
trade.
Island Records Session IPA
We were brought on board to launch the Island Records
Session IPA beer on behalf of the legendary records label
in 2015.
We launched the beer at Craft Beer Rising in February
2016 and quickly achieved listings in two regional
wholesalers in the South as well as numerous listings in
accounts from casual dining restaurants to craft beer
bottle shops.
Recently we achieved further listings in two wholesalers
opening up distribution in the Midlands and Northern
England.
Over 15,000 Litres sold in first 5 months (51% cans, 49%
keg sales)
Sales and Marketing Support

Case Studies
Harry Bromptons
BBB is part of the team who developed Harry
Brompton’s Ice Tea – the UK’s first alcoholic iced tea.
From the initial concept and through the full brand
development to trade launch, BBB has contributed to
the complete process of bringing a new product to
market. Now 30 months since the first trade listing
Harry Brompton’s is available through 14 different
wholesalers, has an account base of over 250 pubs,
bars and restaurants. Harry Brompton’s is also
available in 236 Waitrose stores nationwide, 250
Sainsbury’s, Ocado, Harrods, As Nature Intended and
Wholefoods.
Product Design and Conception

Case Studies
El Dorado Rum & Four Roses Bourbon
Achieved 125% of 6 month distribution
targets, within 3 months.
During first full financial year looking after
the brands (Oct 11 – Sep 12) the ledger of
accounts grew to increase revenue by
22.8% like for like while the company’s
overall performance was tracking c-20%
decline. For the financial year (Oct 12 –
Sep 13) Profit grew by 94%
Copper Head Gin (UK)
Launching Copper Head Gin in
the UK from a base of zero.
Numerous listings in premium
London chains such as Barworks,
key London bars and hotels
including Hinds Head Hotel
(Heston Blumenthal). Gaining a
listing in Nectar within 2 months of
being launched, due to demand
from the premium gin venues.
Whyte & Mackay
Achieved a 350% increase in Whyte and
Mackay sales in the Meridian area in 6
monthly sales 2009 (May - Sept) compared to
the same 6 monthly period in 2008 when the
blended scotch category had a decline of -
17%. In the same time period and area
Vladivar Vodka experienced 25% growth
compared to a -5% decline in total Vodka
sales. (Neilson data)
During a 2 month secondment in Spain, with
the objective of launching the brand,
developing brand awareness and presence
along the Costa Del Sol both at account level
and with RTM’s. All targets were achieved
with a total of 154 accounts being opened in 2
months. Plus clearing 100 cases of obsolete
Vodka stock (Data from RTM stocking lists)
Spirits

Ancillary Services
Events
At the forefront of the craft beer movement BBB
has established itself as a leading provider of
beer focused staff training, events, festivals and
additional support to the sales process.
We run beer focused events under “The House
of Boda” banner and have worked with Aviva,
Google, Citi Group, Ernst Young, Hampton
International, KLM, Qantas, Royal Sun Alliance,
A.I.G, Hogan Lovells & Holeman Fenwick Willan
providing top quality craft beer and food
matching experiences.
Export
We are set up to manage the whole process for
your brand from pricing to logistics.
Working with Harry Brompton’s Alcoholic Iced
Tea we have developed export volumes in 12
countries globally and continue to push this area
as a key opportunity for our clients.
We are currently working on the export strategy
over a 3 year period for Island Records and
Cranes. Island Records Session IPA is already
exporting to Australia only three months since its
launch.

Ancillary Services
Consultancy
Our consultancy services can help make a
difference to your brand, helping you better
understand the UK market, enabling you to
reach profitability quicker and avoiding costly
mistakes. We can cover everything from general
advice for early stage startups to more focused
market research reports for established
businesses.
We can provide advice on strategy planning,
pricing, marketing strategies, feasibility studies,
and branding.
Social Media and PR
Deploying resources to an integrated social
media and PR campaign can work wonders for
your brand.
Our PR campaign for Island Records Session
IPA successfully communicated the story behind
the brand and generated excitement for the
product resulting in direct sales into high profile
accounts.
PR listings include trade press such as Imbibe,
Imbibe, Pub & Bar Magazine, Restaurant
Magazine and Casual Dining Mag and consumer
press in the likes of Timeout, Metro, The
Evening Standard,

Who we work with
Wholesale
Gaining listings in wholesalers is vital for the growth of a brand. Over the years we have built up strong relationships with some
of the UK’s most recognised drinks wholesalers. We have national coverage through a network of partner wholesalers which
allows us to supply into key cities around the UK like Manchester, Nottingham, Brighton, Bristol, Edinburgh, Glasgow, Cardiff. We
currently have brands listed with the below major wholesalers as well as many smaller regional wholesalers.

Who we work with
On Trade
We have built a wide and exceptionally strong database of on-trade clients and accounts which we speak to on a regular basis.
A typical launch plan involves seeding a brand into a number of targeted premium accounts to gain brand recognition and
prestige. Some of the accounts we work closely with are below.

Who we work with
Off Trade
Our partners in the off trade include some of the UK’s most loved local specialty bottle shops to global retail giants like Whole
Foods and Costco. We also work with some of the UK’s largest online retailers to ensure you can capture sales in the key
emerging digital e-commerce channels. We work closely with our brands to manage every step of this process.

Where we are
Out of Office
Battersea, SW11 5EN
Out of Office, the home of Boutique Bar Brands,
is a new community driven social enterprise and
shared work space for freelancers,
entrepreneurs and small businesses in South
West London.
Out of Office is not only an extension of our
business and where we work but is also a a
showcase for our brands, allowing us to engage
with customers, conduct taste tests and training
sessions both for you and the public.
We run numerous tasting events, popups,
private events and product launches in our
quirky space!

THANKS
To view our full range please visit:
boutiquebarbrands.com
Or speak to us directly on:
+44 (0)207 717 5560
info@boutiquebarbrands.com
@BBBrandsUK

Credentials 2017

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