1. PROJECT MANAGEMENT MEETS PUBLIC ENEMY
10 emphatic metaphors to accelerate delivery
ɪ
emphatic [ɪmˈfæt k]adj1. expressed, spoken, or done with emphasis
Don Piccinno

2. Public Enemy were the most
emphatic rap band ever.
Today’s Project Manager has to
be the most emphatic project
manager in the history of project
management.
ɪ
emphatic [ɪmˈfæt k]adj1. expr
essed, spoken, or done with
emphasis
2. forceful and positive; definite;
direct an emphatic personality
3. sharp or clear in form,
contour, or outline
4. important or significant;
stressed the emphatic points in
an argument

3. THE SONG
…Don’t Believe The Hype
THE LYRIC
…You believe it's true, it blows me through the roof
THE LESSON
…when your confidence is greater than your ability your project will fail in
the most spectacular fashion. Surround yourself with people who know
their shit and will tell you you don’t know shit.

4. THE SONG
…Rebel Without a Pause
THE LYRIC
… I guess you know you guess I'm just a radical
THE LESSON
…to turn a failing project you cannot use the same thinking that created
the problem

5. THE SONG
…Your Gonna Get Yours
THE LYRIC
… Who's the one some think is great I'm that one
THE LESSON
…exude certainty of delivery and certainty on cost without saying anything.

6. THE SONG
…Fight the Power
THE LYRIC
… Yet our best trained, best educated, best equipped, best prepared,
refuse to fight. Some might say they prefer to switch.
THE LESSON
…The status quo will get in the way of your delivery. Empower your team.

7. THE SONG
…Shut em Down
THE LYRIC
… Money in it, Corporations owe, Dey gotta give up the dough.
THE LESSON
…A project with no business case is not worth doing. An emphatic PM will
shut it down.

8. THE SONG
…Harder Than You Think
THE LYRIC
… You don’t stand for something, You fall for anything, Harder than you
think. It’s a beautiful thing.
THE LESSON
…Obstacles are put in our way to help us become great.

9. THE SONG
…Can’t Truss IT
THE LYRIC
… 3 months pass, they brand a label on my ass.
THE LESSON
…Complex IT never work first time when used for the first time at the point
your client needs IT most.

10. THE SONG
…He Got Game
THE LYRIC
… There’s something happenin here. What it is aint exactly clear.
THE LESSON
…Listen to those who tell it like it is. They are the difference between
project success and failure.

11. THE SONG
…Public Enemy Number One
THE LYRIC
… A time for a crime that I can't find.
THE LESSON
…Risk is public enemy number one. The greatest risk is the risk you
cannot see.

12. THE SONG
…Welcome to the Terrordome
THE LYRIC
… I got so much trouble on my mind. Refuse to lose. Move as a team.
Never move alone.
THE LESSON
….The lyric