2. Keene Ideas Creative is based in Central Florida.
Our process hinges on a collaborative relationship with our clients and vendors. Design possesses the power to communicate
and produce meaningful aesthetic experiences. We believe a good design process is rooted in the act of listening.
SERVICE OFFERINGS:
Traditional Design & Marketing:
Brand Audit & Strategic Planning
Brand Identity & Identity System Design
Print/Collateral Design
Advertisement Design
Environmental Graphic Design & Production
Photography: Studio & Outdoor
STUDIO PROFILE
Web Marketing:
Search Engine Marketing
Search Engine Optimization
Pay-Per-Click Campaigns
ROI Tracking
Web Advertisement Design
Online Media Buying
Email Marketing
Blog Marketing
International SEO
Web Design & Production:
Web Strategy & Usability Planning
Information Architecture
User Interface Design
Graphic Design & Animation
Web Application Development
Database Design and Integration
Public Relations/Publicity:
PR Campaign
Press Release
Community Events
Community Relations
Media Release
Media Purchasing
Video Production:
HiDef Pre & Post Production Services
HiDef Cinematography/Videography
HiDef Photography
Story-Boards
Location Scouting
On-Site Mobile Editing
National/International Network of Videographers
Business & Marketing Services:
Strategic Business Plan Development
Identify & Write Business Plan
Sales Consulting
Business Coaching
Strategic Planning/Time line
Business Seminars
Webinars
3. CLIENT PROCESS
At Keene Ideas, our working process begins with a discovery meeting to understand your companies
overall goals, as well as history in the marketplace.
The success of many visual projects can be traced back to a clear understanding of the specific
demographic market base being targeted. Once that is clear, the design team can begin formulating
a message and help you develop a structured approach to a successful campaign.
From the initial meeting, the process rapidly moves into the detailed proposal and joint strategy
sessions to layout the time line and specific elements for project management. Once completed and
approved, the initial proofs and concepts are scrutinized and refined for final approval.
Tracking the response of an advertising, viral, or promotional campaign is key to measuring the
success or failure of any marketing objective. As with all business, the financial matrix for the
campaign and branding we develop is an integral part of the overall mission at Keene Ideas Creative.
The most important element of the process is the follow-up and on-going measurement of the
marketing to make sure the brand strategy and time line, as well as tracking tools have provided us
with enough information to gauge the success of the project.
Initial
Meeting
Develop
Strategy
Project
Execution
Measure
Success
4. PERSONAL PROFILE > Doni Keene, CCO
A veteran Marketing, Sales and Advertising Design executive whose experience encompasses over
twenty-five years in multiple industries. Sustaining key leadership roles and consulting with fortune
100 and 500 companies including Universal Studios, where he managed incremental sales efforts and
helped develop the successful “Rock the Universe” annual event. Racing industry brand management
with Gordon Motorsports, and educational and training program development for Jay Strack’s Student
Leadership University. Recently developing the launch of the Engage Institute’s training DVD’s for Pub-
lic education and leadership training. It’s his unique blend of business experience, vision and creativity
that serves as the cornerstone of his impact with any business venture & partnership. In addition, he
has extensive experience in licensing, including partnering his intellectual properties with major brands,
manufactures and retailers.
His experience in Sales Management, Marketing and Advertising Design give Keene Ideas Creative
the necessary skills to manage the Marketing & Branding efforts of any scale project, with primary
emphasis on streamlining internal marketing efforts and directing the branding, development
and execution of strategic plans with any size company or corporate team.
He currently lives in Central Florida overseeeing the daily managment of Keene Ideas
Creative, and acts as Chief Marketing Director for Branding & Strategic Partnerships KRS
Media Group as well as consultant Marketing Director for several other projects.
Portfolio Work Examples Follow
5. Family Friendly Schools & the Engage Institute Pocket Folder
Category/Identity and Print Design
Project Involvement/ Creative Direction, Design Development
01
12. Fantasy World Resort - Rebranding
Category/Identity & Print Design
Project Involvement/ Creative Direction, Layout & Graphic Design
08
13. Conrad Racing Sponsor/Media Packet
Category/Identity & Print Design/DVD Media Production
Project Involvement/ Creative Direction, Layout & Graphic Design, HD Video Production
09
14. Gordon Motorsports Web Design/Brand
Category/Website/Branding Elements
Project Involvement/ Creative Direction, Design Development, Interface Design, Layout & Graphic Design
10
18. Ken Hatley Inc., Brian Laye Debut CD
Category/Package Design
Project Involvement/ Creative Direction, Photography Direction, Layout & Production
14
19. Superior Concrete Construction Pocket Folder
Category/Identity and Print Design
Project Involvement/ Creative Direction, Layout & Production
15
26. CatBone Music - CD Designs
Category/Identity & Print Design
Project Involvement/ Creative Direction, Layout & Graphic Design
22
27. CatBone Music - CD Designs
Category/Identity & Print Design
Project Involvement/ Creative Direction, Layout & Graphic Design
23
28. CatBone Music - “Jukin’ With De Blues” CD Design Series
Category/Identity & Print Design
Project Involvement/ Creative Direction, Layout & Graphic Design
24
