Twitter can help brands deliver 50% ROI on TV advertising. Yet most brands are still not fully leveraging TV appearances & PR opportunities through social media. Developing strategic social campaigns around press opportunities can significantly increase the ROI of these opportunities.

1. SOCIALMEDIA BOOSTS ADVERTISING ROI
Twitter can help brands deliver 50% ROI on TV advertising. Yet most brands are
still not fully leveraging TV appearances & PR opportunities through social media.
That’s where we come in.
We develop a content and promotional plan that incorporates ongoing advertising
campaigns and public relations initiatives that engages your core audience.
We execute on tactics to convert prospects into loyal customers by providing a
targeted audience with the education and tools needed to not only buyyour
product or service but also become enthusiastic brand ambassadors.
We make sure you’re not leaving money on the table.
Source:
SMG
Twi.er
Social
TV
Lab,
June
2013
–
June
2014

2. OUR PROCESS
WE TARGET
WE ENGAGE
WE CONVERT
TRAFFIC: Unfamiliarwith brand, but learn
through SEO, targeted advertising and
media outreach.
LEADS: Learn about brand and
take the next step to engage:
click, like/follow, visit the site,
or sign up for a mailing list.
PROSPECTS: Take
action on their
engagements by
following calls to
action.
CONSUMERS:
Buy!

3. THE TALK RESULTS
CLIENT A
Facebook:
+11% increase in fans
Over 1,300 post engagements
Ads converting at $0.25/fan
(average ad rate per conversion is $0.50 - $1.50 per fan)
Twitter:
+5% increase in followers
712 link clicks
185 mentions
CLIENT B
Facebook:
+3% increase in fans
Over 900 post engagements
Ads converting at $0.30/fan
(average ad rate per conversion is $0.50 - $1.50 per fan)
Twitter:
+2% increase in followers
597 link clicks
233 mentions

4. TARGET: Partnerwith client PR team to identify media influencer to drive
traffic and engagement.
ENGAGE: Provided media influencerwith discount code for fans and direct
traffic to landing page containing purchase details, as well as a way to
enter a social media giveaway to win the products featured on the show.
CONVERT: Targeted Facebook ads used to promote giveaway directly to
show fans driving more than 16,000 social media impressions. As well as
collecting 600 new email addresses for client and seeing over 100
redemptions of the campaign coupon code.
ANOTHER EXAMPLE OF HOW IT COMES TOGETHER:

5. LET’S WORK TOGETHER!
Interested in TARGETING new consumers,
ENGAGING your community,
And CONVERTING your fans into customers?
Visit DonnaAndNailah.com or email us at
hello@donnaandnailah.com for a free
consultation and social media assessment.