1. DONNA DELAZZER
http://ca.linkedin.com/in/donnadelazzer/
Tel: 416-230-2891 Email: donnadelazzer@rogers.com
I am a sales and marketing professional with experience in the food and beverage, and
transportation industries. My expertise is the development and execution of sales and marketing
programs and materials, and project management. I utilize my strong communication skills for
building relationships and growing brands, and my problem solving skills to provide solutions.
I am strong with Microsoft programs, was the Sharepoint lead for five teams, and am familiar with
SAP and ECC Net. I am known for designing and executing successful in-store displays,
national and regional trade show booths, and creating customer presentations that grow the
business. I have three business degrees and a strong reputation for being the go-to-person. I
have successfully managed budgets while exceeding expectations and returning funds. My
attention to detail is beneficial for managing details and updating data.
I am confident that I would exceed expectations and would appreciate an interview to discuss my
qualifications in more detail. I can be reached at 416-230-2891. Thank you for your time and
consideration. I look forward to speaking with you.
Sincerely,
Donna DeLazzer

2. DONNA DELAZZER
http://ca.linkedin.com/in/donnadelazzer/
Tel: 416-230-2891 Email: donnadelazzer@rogers.com
SUMMARY
A highly organized sales and marketing professional with experience in the food and beverage
industries, including c-store, club, foodservice, and retail channels. A collaborative team player
with strong communication skills, and a reputation for innovative thinking. A skillful negotiator
who effectively develops relationships and marketing tools to increase sales.
• Brand Development
• Marketing Design
• Trade Show Design
& Execution
• Sales
• Vendor Management
• Project Management
• Merchandising
• Budget Management
• Event Planning
PROFESSIONAL EXPERIENCE
GENERAL MILLS CANADA, 2007-2014
Trade Marketing/Category Management/Out of Home Planner
Promoted to this position to incorporate Trade Marketing and Category Management.
Continued to perform the Assistant Channel Manager role listed below.
• Sharepoint lead for 5 teams.
• Managed the SPPK process.
• Supported 4 Directors.
Assistant Channel Manager, Out of Home/Channels Team, Retail Sales
• Collaborated in the development of brand strategies and sales programs.
• Managed all aspects of new product launches.
• Designed marketing tools and sourced promotional items with 3rd
party vendors.
• Managed inventory and distribution for racking, marketing tools, and product samples.
• Managed marketing and advertising budgets for the retail and foodservice segments.
• Developed the Canadian website, determining content, layout, and managing ongoing updates.
• Designed brand advertisements and executed in national magazines and websites.
• Created and maintain product/price lists, distributor listings forms, and nutritional information.
• Key team contact between cross functional teams, and brokers and distributors.
• Organized trade shows, conferences, and special events
• Managed all aspects of national and regional tradeshow events, including booth design, logistics,
and set-up and tear down.
• Attended food shows, promoted products, obtained leads, and grew sales.
• Trained cross functional teams on booth set-ups and displays.
• Created reports from Direct Link, AC Neilsen, SAP, and ECC Net

3. DONNA DELAZZER
SUN RICH FRESH FOODS, 2002-2007
Sales and Marketing Coordinator, Northeast Canada and United States
Coordinated all sales and marketing functions for 7 Eastern Canada and US regions.
• Travelled throughout the markets executing food shows, building customer relationships,
implementing promotions, and growing sales.
• Organized trade shows, conferences, and special events.
• Key internal contact for brokers and distributors.
• Clearly communicated new programs, products, and promotions.
• Managed customer database.
• Created monthly/quarterly/annual business reviews.
• Designed and updated broker and distributor listing sheets.
• Liaised with the corporate marketing group to develop growth strategies, corporate presentations,
and marketing tools.
• Created and conducted in-house training seminars and plant tours for new distributors and brokers
Previous experience includes:
Nacan Products Limited
Senior Transportation Representative
Senior Sales & Marketing Assistant
Retail and management positions with LCBO and Hillebrand Estates Winery
EDUCATION
Transportation & Distribution Management Degree, Canadian Institute Traffic & Transportation
Business Management Degree, Ontario Management Development Program, Sheridan College
Hospitality Management Degree, Sheridan College
PROFESSIONAL DEVELOPMENT
Computer programs: Microsoft, AC Neilsen, SharePoint, SAP, ECC Net
Financial Decision Making
Building Great Leaders, Hogan Assessment Systems
Mediation - Sheridan College
Introduction to Canadian Law - Sheridan College
Conversational French - Peel Board of Education
MEMBERSHIPS AND COMMUNITY INVOLVEMENT
United Way of Peel
Canadian Institute Traffic & Transportation
Computer assistance with seniors in the community