LinkedIn, Facebook and Twitter can be valuable sources in recruitment. Learn how you can use all three in finding new hires.
Learn how to strategically use your LinkedIn profile and a LinkedIn company page to gain visibility and increase credibility to entice job seekers.
2. Recruitment: social trends
Social Channels: how to use for recruitment
LinkedIn: locating talent, Profiles & Company Pages
Today’s Agenda
LinkedIn Training – contact Train@MOSTraining.com
4. Global Recruiting Trends 2013 by LinkedIn Talent Solutions on Jul 10, 2013
LinkedIn 3rd Annual Global Recruiting Trends
5. 85%U.S. HR professionals say online reputation influences their
hiring decisions.
Online Reputation research study commissioned by Microsoft
Online Reputation Research Study
6. Statistics from the 2013 Social Recruiting Survey by Jobvite
Recruiter’s Social Networks of Choice: LinkedIn, Facebook and Twitter
94%
17. First Steps: gather your data
LinkedIn Profile
Linked
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
18. Professional Headline 120 characters
Who are you? What do you offer?
Headliner
TIP: your headline travels with you when you comment and post.
19. 3 Web sites
Call to Action headings
Custom URL
Adding website links to your profile
20. SUMMARY – 2000 characters of space
Write your Summary section in a Word
document so you can spell check.
Where applicable include a link to a
video, document or presentation.
Think keyword strategic as you craft your
Summary section.
23. Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Status update strategies
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
Status Updates
24. Groups – strategic choices
Choose based upon your industry
and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
You can message people in your Groups.
26. Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
30. LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page Banners
• Link to external pages
• 30 Services/Products
• Video
• Target marketing
• Special offers
• Recommendations
Job seekers are looking as your social profiles as much as you are looking at theirs. Does what they see entice them to wan to work for you?
LinkedIn conducted its 3rd Annual Global Recruiting Trends survey in 19 countries. They uncovered 5 important trends shaping the future of recruiting. Take a look at the top three:You aren’t the only one peering into social profiles, reading tweets and scanning Facebook posts to glean information. Potential recruits are checking you and your company out too.
Microsoft commissioned Cross-Tab to perform a Online Reputation research study on Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
GetHub and Stackoverflow are places to see what people can do rather than what they say the can do. Statistics from the 2013 Social Recruiting Survey by Jobvite
https://www.facebook.com/marriottjobsandcareers
Retweets relevant news and content andDisney Twitter accounts. Walt Disney uses Twitter hashtags to increase reach. #disneyjobs #disneytechnology
Point out the ways UPS is using their Twitter profile.
place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
Use the Skills and Expertise to locate keywords.
Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
Tips:Connect with business and personal friendsConnect with those who have larger networks
Default for search results are for1st degree connections. One of many reasons to build your network.
Giving endorsements gains visibility.Thank people for endorsing you.
Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
150 of the most influential thought leaders on LinkedIn.Bonus Tip: you can gain visibility by commenting on their post.