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Tips on How to Make Time for Professional Blogging and Social Media
- 1. Making Time for Social Media in the Workplace Donna Queza
- 3. e-mail website blog e-newsletters facebook LinkedIn twitter yelp YouTube slideshare flickr listserv digg delicious StumbleUpon FourSquare meetup Second Life
- 4. I cannot do this. I’m not a Twit , no one really cares and it doesn’t make a difference anyway .
- 13. Post your update Attach a link to your blog posting, video, presentation or photo Share with your Twitter followers Blog feeds will automatically update LinkedIn has an application that integrates a slideshare account with your profile.
- 14. Example Content Aggregator ping.fm
- 20. Questions? Donna Queza Med Art [email_address] 562.424.2000
Notes de l'éditeur
- 27.3 million tweets on Twitter per day (November 2009) 350 million users on Facebook 82% – Percentage of Internet users that view videos online (USA).
- According to blog search engine Technorati – 175,000 blogs are created daily 184 million bloggers are creating 570,000 posts every 24 hours, Blogs reach 70% of Web surfers everyday
- As well as being indexed by Google and other major search engines, each of these platforms works as its own search engine. As a matter of fact, YouTube currently only trails Google for the number of searches performed on the site each month. 12.2 billion – Videos viewed per month on YouTube in the US 4 billion – Photos hosted by Flickr (October 2009) 25 million – monthly users on Slideshare
- Don’t forget your hash tags. Whenever you send an update to Twitter, include a hash tag with a trending topic relevant to your post. Consider it micro-SEO for a micro-blog.
- Keep in mind: people on sites like FaceBook, MySpace, Friendster… might not want your business updates. Be clear about the needs and expectations of each audience. However, if you have company fan pages on these sites, professional information is relevant.
- Play fair, always give credit where credit is due. The simplest solution – link back to the original content.
- AWC sample Local listing drop off (no reviews, low Yelp presence) Site traffic maintained because of traffic from blog