1. pay to play
the end of free traffic
SAScon 2014

2. business has the horn for
digital marketing
because
of the
ROI

3. sensible businesses
consider risk when
making decisions

4. should a sensible
business spend money
on a marketing
channel that carries
Risk?

5. there’s $100
billion reasons
why it’s getting
harder to talk
to customers
on Facebook

6. Should we stop
looking for “free
traffic” and accept
that we must pay to
play?

7. contact
w.
e.
t.
compeller.co.uk
james@compeller.co.uk
@yrewol
time for a mass
debate!