What makes a good website? What makes a good website UX (User Experience)? Let's take a look and find out....

1. Websites:
The Good, The Bad and the Ugly

2. Websites:
The Good, The Bad and the Ugly
Web Design Critical Factors
 Know and Understand the Target Audience
 Clear Page Navigation
 Effective Use of Color
 Content Marketing
 Calls to Action (CTA)

3. Websites:
The Good, The Bad and the Ugly
What Is UX?
• UX is an abbreviation for User Experience. Anytime
someone interacts with your site, even just for a matter
of minutes, they’re involved with your user experience.
• But in order to design something that works well for
them, you need to know a lot more than just basic web
design and development.
• UX design is driven by knowledge of the users
themselves.
• Who are they? Why are they visiting? What do they want
to accomplish?

4. Websites:
The Good, The Bad and the Ugly
Google Company Philosophy
http://www.google.com/about/company/philosophy

5. Websites:
The Good, The Bad and the Ugly
Theme Music: http://youtu.be/AFa1-kciCb4
Google Webmaster Guidelines - Website Content Guidelines
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#1
Google Site Quality Guidelines
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
Google Site Quality Guidelines
https://support.google.com/adwords/answer/2404197?hl=en
Google: Improve your website
https://support.google.com/adwords/answer/2580276?hl=en&ref_topic=1714063
Check and Understand Website Quality Score
Video: What is Quality Score and why does it matter?
https://support.google.com/adwords/answer/2454010?hl=en
Bonus Info:
Does linking my two sites together violate the quality guidelines?
By Matt Cutts, Google Webspam Team
http://youtu.be/x0-jw_PfwtY

6. Websites:
The Good, The Bad and the Ugly
Understand Your Website Users
Create the Website For Your Most Valuable Users
Usability & User Experience Articles
http://www.smashingmagazine.com/usability-and-user-experience

8. Websites:
The Good, The Bad and the Ugly
YES: Design Elements To Use
• Provide high-quality content on your pages,
especially your homepage
• Make your site easily accessible
Build your site with a logical link structure.
Every page should be reachable from at least one static
text link.

9. Websites:
The Good, The Bad and the Ugly
NO: Design Elements To Avoid
• Don’t use confusing or misleading page Navigation!
• Don't fill your page with lists of keywords, attempt to "cloak"
pages, or put up "crawler only" pages.
• If your site contains pages, links, or text that you don't intend
visitors to see, Google considers those links and pages
deceptive and may ignore your site.
• Don't use images to display important names, content, or
links. Our crawler doesn't recognize text contained in
graphics. Use ALT attributes.
• Don't create multiple copies of a page under different URLs.

10. Websites:
The Good, The Bad and the Ugly
Design Research, Theory and Philosophy
Website Design
http://pinterest.com/mypandamonium/website-design
A Look into Color Theory in Web Design
http://sixrevisions.com/web_design/a-look-into-color-theory-in-web-design

11. Websites:
The Good, The Bad and the Ugly
Content Marketing: The Gold at the End of the Rainbow
http://www.copyblogger.com/content-marketing

12. Websites:
The Good, The Bad and the Ugly
Reading List
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath
The Back of the Napkin:
Solving Problems and Selling Ideas with Pictures
Dan Roam
Don't Make Me Think:
A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug

13. Need WordPress Web Design Assistance
or Training
at Affordable Pricing?
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