In the age of mobile event apps, the physical event experience is often disconnected from the digital - even though we know the average attendee is glued to their smartphone. The problem? We’ve adopted mobile as a component of our events, but are still not thinking about how to effectively integrate it into the event experience to influence successful business outcomes. In this interactive session, you will learn how to bridge the gap between the physical event experience with the digital to influence and demonstrate event success in big ways — no matter your desired business outcome.

1. How to Bridge
the Physical and
Digital Experiences
at Live Events
Justin Gonzalez
@justinSF

3. © 2016 Confidential – do not distribute 3

5. • Demand Gen
• Content Marketers
• Advocate Marketers
…and more!
Suddenly, everyone wants your recipe.

7. Live Engagement Marketing (LEM)
is the discipline of applying digital marketing
principles to the physical world of live events.

8. What does
that mean?

10. How do you integrate
the physical and digital
worlds of live events?

11. By focusing on your key
event stakeholders.

13. CONNECT ATTENDEES

14. • Focus on quality over quantity.
• Introduce the app in your opening remarks.
• Ask attendees to post a status update.
• Connect with like-minded individuals.
• Rate and review sessions and speakers.

15. EQUIP SPEAKERS

16. • Incorporate live polls into their presentations.
• Solicit audience questions.
• Follow-up with unanswered questions.

17. EMPOWER SPONSORS

18. • Meet the right attendees with
Targeted Campaigns.
• Take advantage of
1:1 meeting scheduling.

19. In this new world, everyone feasts.

20. Attendees
gain access to a vibrant community of like-minded individuals.

21. Speakers
can deliver truly engaging sessions to their audiences.

22. Sponsors
connect with the right attendees and increase ROI.

23. And you…

24. Everyone
wants your
secret sauce.

25. • Track attendee
engagement
• Segment attendees
by topic interest
• Deliver targeted
messages
• Push in-app activity
to Salesforce
Demand
Gen

26. Content
Marketing
• Identify which
topics resonate
• Prioritize post-event
content creation
• Leverage user-
generated content

27. • Collaborate with
them on marketing
• Get their feedback on
your product/service
• Reward their
influence
Advocate
Marketing

28. And you’ve earned a seat
at the strategy table.

29. Learn more at

30. Thank you | @justinSF | Booth 659