The document discusses social media tools, metrics, strategy, and trends for growing brands. It recommends using publishing and management tools like Sprout Social and Hootsuite to schedule posts, monitor analytics, and allow collaboration. Metrics tools like Radian6 and Google Analytics provide important social media and marketing data. A sound strategy includes setting goals and measuring progress. Current trends include more brands outsourcing their social media activities and focusing on visual content like images and infographics.

1. Social Media Overview:
Tools, Metrics,
Strategy, Trends
Growing Brands With Fans
Presented by
Rob Marlbrough, Co-Founder, CTO

2. Social Media
Introduction Growing Brands With Fans
About me...
Focused on social media marketing, WordPress, and
throwing awesome social media powered events, such as
Foursquare Day, Mashable's Social Media Day, Twestival,
Tweetsgiving, tWineUps, Comic-Con Tweetup, and more.
A SD Magazine Top Tech Exec Award nominee, I started
Web Wizards in 1997, and co-founded Fandom Marketing
and Minglestream tweetwall in 2011.
Say hi on twitter: @DowntownRob

3. Social Media
Tools Growing Brands With Fans
Why use publishing and management tools?
● All accounts in one place
● Creates efficiency via scheduling, monitoring
● Provides reporting & account metrics
● Tweet from multiple accounts at once
● Collaboration for team use
● Approval & aggregation systems

4. Social Media
Tools Growing Brands With Fans
Publishing and Management Tools
● Sprout Social
● Hootsuite
● CoTweet
● Tweetdeck
● Seesmic
● Crowdbooster
● Threadsy

5. Social Media
Tools Growing Brands With Fans
Sprout Social

6. Social Media
Tools Growing Brands With Fans
Collaboration & Team Use Tools
● Sprout Social
● Hootsuite
● CoTweet
● TweetRoost
Content aggregation, approval tools
● MediaFunnel
● TweetRoost
● Awareness
● Buffer

7. Social Media
Tools Growing Brands With Fans
Buffer

8. Social Media
Metrics Growing Brands With Fans
Marketing Metrics
● Sprout Social
● Hootsuite
● Google Analytics
Listening Metrics
● Radian6
● Alterian SM2
● Meltwater Buzz
● Simply Measured

9. Social Media
Metrics Growing Brands With Fans
Radian6
Infographic

10. Social Media
Strategy Growing Brands With Fans
Strategy Tips for Brands
● Think beyond the status updates
● Do as much as resources will allow to do
well
● Create goals with measurements
● Strategy answers the why & how of goals
● Use measurement tools, track goal progress
● Establish benchmarks, continue to measure
● Use listening tools to engage and relate
● Layer in content strategy, influencer
outreach

11. Social Media
Strategy Growing Brands With Fans
Brands should consider how they will integrate
strategies into their existing operations:
● Communications integration
● Marketing & promotions
● Customer service
● Community building
● Legal (compliance)
● Company culture
● Size of the company

12. Social Media
Trends Growing Brands With Fans
From SocialMediaExaminer.com 2012 Report: http://www.
socialmediaexaminer.com/social-media-marketing-industry-report-2012/

13. Social Media
Trends Growing Brands With Fans
From SocialMediaExaminer.com 2012 Report: http://www.
socialmediaexaminer.com/social-media-marketing-industry-report-2012/

14. Social Media
Trends Growing Brands With Fans
From SocialMediaExaminer.com 2012 Report: http://www.
socialmediaexaminer.com/social-media-marketing-industry-report-2012/

15. Social Media
Trends Growing Brands With Fans
Outsourcing
From SocialMediaExaminer.com 2012 Report: http://www.
socialmediaexaminer.com/social-media-marketing-industry-report-2012/

16. Q&A
Growing Brands With Fans
Presented by
Rob Marlbrough, Co-Founder, CTO