Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Radha dress 97
1. 1
MY BUSINESS PLAN
OF
“SUBHAM DRESSES ”
RADHIKA M. RAJPARA
M.B.A SEM. 3rd
Roll no. 69
DR. RAJESH PATEL
N.R.VEKARIA INSTITUTE OF BUSINESS MANAGEMENT STUDIES,
M.B.A. DEPARTMENT
JUNAGADH-362001
2. 2
I have a great pleasure in presenting MY BUSINESS PLAN OF SUBHAM DRESSES.
I am grateful to the DR. RAJESH PATEL, without whom this plan would have been a
dream. He support in providing me all the necessary information and his valuable guidance
which will helpful to make me this report and also increase our practical knowledge.
Thanks are due to all those who have directly or indirectly or contributed towards this
project, which I may have missed.
Place: Signature:
Date: _____________________
(RADHIKA M. RAJPARA)
3. 3
SR PARTICULAR PAG
NO. E NO.
1. EXECUTIVE SYNOPSIS
2. COMPANY PROFILE
3. PRODUCTS AND SERVICES
4. MARKET ASSESSMENET SYNOPSIS
5. SECTORAL ASSESSMENT
6. APPROACH AND EXECUTION
SYNOPSIS
7. SALES APPROACH
8. INTERNET PLAN SYNOPSIS
9. ADMINISTRATIVE SUMMARY
10 FISCAL STRATEGY
5. 5
Executive Summary
In My Business Plan SUBHAM DRESSES, I and my Partners run a business of clothing
store. In current era everybody is conscious about their clothes because they know that firstly
they will recognize by their wearings and outer look because of this, in this century no one
business is such flexible and rapidly grow. So, I decided to start this establishment in the market
because it will flexible as per market trend and also essential and one of viable business in the
market. In SUBHAM DRESSES we provide sarees, dresses and western clothes also. My
Business plan represents information about products & services, financial arrangement,
competitors, suppliers etc
6. 6
Mission
Company Mission SUBHAM DRESSES is a store for the quality- and style-conscious consumer.
Providing unique, eclectic and affordable product, we intend to generate a fair return to finance
continued growth and expanded community involvement.
• The other aims of the unit is as under.
• To showcase quality, well-constructed fashions from prominent and cutting-edge
designers .
• To offer a variety of trendy and fashionable clothes.
• To help women learn what clothing and styles go best with their unique personalities .
• Through custom services, smart pricing and a sense of trust, it is our desire that you will
look to us as your valued resource to achieve a personalized and trusted unit in the
market.
Keys to Success
• The primary keys to success for the company will be based on the following factors:
7. 7
• SELL products that provide quality and value to the consumer while meeting needs for an
expression of personal style.
• PROVIDE custom services such as in-store workshops and personalized promotions so
that customers are retained to generate repeat purchases and make referrals.
• COMMUNICATE with our customer base through print magazine advertising, postcard
mailings and via our website.
• ESTABLISH a visible, accessible and welcoming storefront and website to position us as
the premier choice for our products and services within the marketplace and beyond.
Objectives
• Maintain a direct cost of sales of 45% or less, and gross margin of 55% or greater.
• Maintain operating expenses to equal or less than that of plan.
• Generate total revenue as per estimated in Year One.
• Realize an annual growth rate of approximately 30% in Year Two.
• Realize an annual growth rate of approximately 20% in Year Three.
10. 10
Indra complex,
Mangnath road,
Junagadh-362001
Type of Unit:-
Partnership firm,
Registration under partnership
Act, 1932
Name of Product:-
Saree
Dresses
Western wares
Subsidiary Registration .:-
An application is made.
11. 11
2. PROMOTER BIO-DATA
SR Name & Address Age Academic Experi Nature of Capital
Qualificati ence responsib
NO. (Years) on ility Contribut
ion
1. Radhika Rajpara 21 M.B.A. 1 year Personnel 25%
2. Dhaval Rajpara 28 M.B.A. 7 year Finance 25%
12. 12
3. Rahul Patadia 29 B.com 5year Retailing 25%
4. Vishal Pala 31 Fashion 8year Marketin 25%
designing g&
Retailing
BRANCHES & FACILITIES
Our other branch is in Ahmedabad at Shriji road which is 10 years older.And other branch is in
Jamnagar at Gurudwara road which is 5 years older in the market.Because of it is well known
Brand name in the market in junagadh also good number of customer are consumer of this unit.
We provide special facilities to our customers which will bind and make our healthy relation
with each other.
fitting facities
Concession Facilities
Credit card systems
14. 14
Wide range of women wares which are as under.
Different types of sari
• BANDHNI SAREES
• PURE SILK
• JAiPURI
• Printed saree
15. 15
• COTTEN SILK
Dresses
• ReADY MAdE punjabi dresses
• Patialla dress
• anarkali dress
• Mughlai dress
• MATERIALS
• cotton materials
• silk materils
Western wares
• Jeans
• Modern kurti
• Tunic tops
• Long tops
• Legins
16. 16
FEATURES & BENEFITS
One key feature that separates SUBHAM DRESSES from all other local boutiques and chain
department stores in the area is our commitment to providing women of the stylish, quality
clothing options. Because our primary concern will be ensuring our consumers are happy with
the fit and style of their purchase, we will provide products tailored to all shapes and sizes of
women.
Further, SUBHAM DRESSES will not just be a store that sells clothes. Our clientele will benefit
from an experienced, knowledgeable sales staff. Out of the gate, our goal is to implement a
superior customer service system. Beyond our friendly reception and an inviting atmosphere, It
will also offer customers fashion information and advice. Our trained personnel will provide
counsel that women simply cannot find at other clothing stores. Our qualified fashion-industry
expertise will ensure our customers walk away with the perfect outfit.
17. 17
3.3 COMPETITION
In SUBHAM DRESSES, there are no direct competitors offering our unique services or
products. In the market, the shops most closely competing with this wear are as follows:
JYOTI BOUTIQUE, which targets a younger demographic and specializes in natural fiber
clothing. They also carry local art and jewelry.
UTASAV, which targets younger women, specializes in offering trendy clothes.
ANJALI STORES targets women within our target demographic as well, but they specialize in
an affordable, folksy style of clothing.
Shital dresses targets older women within our target demographic, but specializes in the more
homemade and heavy work style clothing.
19. 19
4.1 TARGET CUSTOMER
SUBHAM DREESSES is a business-to-consumer retail company. In target market market focus
on special group of people which will cover major or overall market. Young age girl are our
clear target customers. However, we do realize that we will likely attract some house wife and
working women with our products.
MARKET DIVISION
Research has shown that women are stressed, have little time to shop, and would generally like
help in determining the right clothes and styles to wear. With over 71% women between the ages
of 25-54 spending more on clothing each year, there are sure to be some mistakes made in
clothing choices. Television shows and tv serials make them familiar about "What to Wear" and
current fashion of the market and clearly speak to a woman's confusion about what looks best on
20. 20
her. Even women who can afford a professional stylist feel helpless and often jokingly request
that their stylist come to their home every morning to help them get dressed.
Statistics, studies, and our own personal experiences show us again and again that excellent
customer service lowers customer attrition rates, fosters excellent word of mouth and most
importantly, increases sales. consumers find important in deciding where to shop, four were
attributed to customer service.
MARKET REQUIREMENTS
Customer needs, expectations and buying patterns
customer loves to shop and enjoys going to SHOPPING. Our unit is knowledgeable about
designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various
fashion and basic pieces throughout the year. By offering fashionable accessories and wardrobe
organization items, SUBHAM DRESSES will be able to grab a larger share of her wardrobe
budget.It possess a warm and comfortable environment and nice dressing rooms. We provide the
special touches of personal shopping assistance and having the ability to special order items.
Market expanding
As our company grows and our boutique earns a positive reputation, several opportunities will
open to us. And we are considering some options already. Should we choose to remain a small
local boutique, we will develop and grow our company by increasing existing clothing lines and
expanding our selection to include additional products such as Men and children wares. Within
five years, we will assess the potential for franchising our stores in select locations.
21. 21
Additionally, as we build our business, we plan to develop our business all over Gujarat. we plan
to develop one quickly and efficiently. We also see the potential for regional and/or national
expansion at some point.
23. 23
In our shop we sell our products by direct selling and purching from wholesellers. We are not
using market channel distributions. Our suppliers from indoor, ahemadabad, baroda, surat
Mumbai, etc.
24. 24
Pricing
Value received is the key to pricing. Price of the product means it is value in money but for the
marketing term it is wider term.A marketer wants to know that does price means to other
concerned parties that is related to customer. Thus, what you do about the prices you charge
depends on the lines of merchandise you buy and sell. It depends also on what your competition
charges for these lines of merchandise also.
Here inSUBHAM DRESSES we decide our pricing on the approach of cost plus profit basis. By
using this approach we decide our reasonable pricing for customers.
Advertising
25. 25
Advertising is a non personal or one way form of communication conducted through paid
media.Now a days it is commonly used and essential source for recognition. When you have an
image, price range, and customer services, you are ready to tell prospective customers why they
should shop in your store.
We use the local media like newspapers, television, magazines, posters and pamplates and
printers of direct mail pieces for information about the services.
Promotion
The following promotional tactics for generating ideas and awareness about wonder western
wear will be implemented:
Personal selling and word of mouth via networks of friends, stylists and customers
Unique visual displays in storefront on a weekly basis
PR (local) of Boutique by email and letters
Direct mail such as postcard notices that are targeted specifically to the customer
Sales Promotion such as store events and bi-annual sales
Advertising will be at a minimum with regular ad placements
26. 26
Customer Service Policies
The service you provide your customers may be free to them, but you pay for it. For example, if
you provide free parking, you pay for your own parking lot or pick up your part of the cost of a
lot you share with other retailers.
Some competitor provide extra facilities like buy one get one free to compete that strategy we
provide them free fitting facilities to our customer. Sometimes we provide voucher facility and
discount facility on huge or bulk buying.
In-store Sales Promotion
Customers will have more buying confidence and be more comfortable in your store if they
know they can afford to buy. Credit makes this possible.
To encourage people to buy, self-service stores rely on layout, attractive displays, signs and
clearly marked prices on the items offered for sale. Other stores combine these techniques with
personal selling.
27. 27
Personal attention to customers is one strong point that a store can use as a competitive tool. they
are interested in being served promptly and courteously. Nothing is more frustrating to a
customer than being ignored by an employee. how to greet customers, show merchandise,
suggest other items, and handle customer needs and complaints.
28. 28
SALES STRATEGY
SUBHAM DRESSES plans to generate sales via strategic marketing efforts. These concentrated
efforts will be targeting new and returning customers as well as single-visit tourist consumers.
We will also implement a referral program rewarding customers who refer new customers with
discount coupons. Following our grand opening, we will conduct a direct-mail campaign to
targeted consumers that we have signed up through our in-store mailing program. We will offer
promotional discounts and seasonal and clearance sales throughout the year.
29. 29
SUBHAM DRESSES will accept cash and payment via major credit and debit cards. Cash
layaway plans will also be permitted. Returns and exchanges must take place within 30 days of
purchase and receipts are mandatory.
Our sales staff will include both co-owners and 2-3 part-times sales associates. Our sales team
will earn an hourly rate, plus a generous percentage of commission from each sale.
30. 30
Website Marketing Strategy
Research shows that the number one reason people log on to the Internet is for information.
SUBHAM DRESSES strategy is to provide as much information as possible on their current
designers, fashions and style tips, as well as to utilize the appropriate search terms to deliver the
most relevant click-throughs. Awareness of the website will be provided in local advertising,
public relations efforts, customer emails, in-store signage & receipts as well as direct mail and
word-of-mouth.
31. 31
INTERNET STRATEGY
We have secured the domain name subham dresses.com and will begin site development as
funds become available. Further, we plan to hire an established Web designer that will accept
modest pay in exchange for future profit-sharing. Foremost, we intend to showcase our brand,
our clothing and provide customers with the ability to purchase items online. As the site
progresses, we will include features such as fashion advice, designer interviews, newsletters, and
Internet-only specials. Eventually, we hope to establish and nurture an online social community
where women can gather and discuss topics of the day, network and share clothing secrets.
32. 32
ORGANIZATIONAL STRUCTURE
As a small business, we will have a small staff. Both co-owners will assume leadership roles
within the company and will be responsible for daily operations, overseeing marketing efforts,
buying merchandise and managing inventory and all other administrative duties. A small sales
staff will assist co-owners with securing sales, assisting customers and general maintenance of
stock on the floor.
33. 33
STAFF MEMBERS
Wonder western wear will employ a sales staff of 2 part-time employees. These positions are yet
to be filled. However, we feel the labor pool is such that finding qualified employees will not be
an issue. Our sales associates will be paid an hourly wage, plus commission. Bonuses will be
provided with each year of service following an annual review to encourage employee retention.
35. 35
Sr. No. Particular Amount
1. Total fixed Capital 5648350
2. Net working capital 550000
Total cost of project 6198350
[ii.] MEANS OF FINANCE
Sr. No. Particular Amount
1. Loan from BOB 1943350
36. 36
2. Loan from SBI 625000
3. Own contribution 3630000
PROFITABILITY OF PROJECT
[i.] SALES & PRODUCTION
Sr. No. Details Qty. Amount
1. Saree 1250000
37. 37
Dresses 300000
Western wares 100000
[iii.] SALARY & WAGEs
Sr. No. Details Monthly amt. Yearly amt.
1. Personnel department 6000 72000
2. I. Employees 6600 79000
3. Marketing department 2000 24000
38. 38
4. Finance department 3500 42000
5. Other staff 2000 24000
Total salary & wages 241200
20% bonus 48240
Total 289440
[iv.] ELECTRICITY CONSUMPTION
Sr. No. Details Monthly amt. Yearly amt.
1. Electricity 4500 54000
Total 4500 540000
46. 46
Total expenses 2336394
Total sales 5250000
Estimated profit 2913606
Income tax 823082
Net profit 2090524
Cash income (Net Profit + Dep.) 2655026
47. 47
10. Cash flow statement
Sources Amount Application Amount
Opening balance - Tax paid 823082
Cash on hand 188030 Interest 914052
Profit before tax 2913606 Depreciation 564502
Contingency 100000
Closing balance -
Inv. purchase 700000
Total 3101636 Total 3101636
48. 48
11. Fund flow Statement
Sources Amount Application Amount
Own capital 3630000 Land 4360000
Bank loan 425000 Building 675000
Loan from GSFC 1943350 Plant & Machi. 508350
Other assets 100000
Adjusted profit 200000 Working capital 550000
Preliminary exp. 5000
Total 6198350 Total 6198350
53. 53
The modern world is fast growing. New innovation of yesterday is old for today; it
is a past & tomorrow is a present. There is a wide scope of growth in this line because this is the
only industry where constant demand is also available.
Though there are some limitations the future of the industry is very bright as
because of its efficient management as well as human recourse. The following are the future
prospect or future plan of industry;
• Expansion in existing market.
• Development of various branches all over the world.
• To get more profit.
• To introduce new innovation in the market.
