1. Dr. Amit Vyas
Address: Olive 503, HM World City Apartment, Raghavannpalya, Bangalore 560062
Phone: 080- 49527692, Mobile: +919448287375, Email: amitvy@gmail.com
SALES/MARKETING/BUSINESS DEVELOPMENT PROFESSIONAL
Over 25 Years of accomplished experience in Business Development, Product
Management, Strategic Planning and Relationship Management.
CAREER OBJECTIVE: Seeking assignments in the areas of Sales / Marketing and Business
Development with a growth oriented and reputed organization, so as to utilize my acquired
organizational, leadership & analytical skills while attaining personal & professional growth.
PROFILE AND STRENGTHS :
• A Business Development Professional with rich and varied experience in providing
integrated business solutions to a wide cross section of industries, with emphasis on
strategic planning, operation management, business analysis consultancy and exploring
prospective business opportunities.
• Seasoned and dynamic tech savvy professional capable of understanding client
requirements and analyzing the product offerings.
• Customer focused with proven ability to understand and convey complex product
information, develop rapport, build strong relationship and deliver high impact sales
presentations.
• Articulate communicator who can fluently speak the languages of both people and
technology, blending technical expertise with exceptional interpersonal skills while
interacting effectively with Customers, Team Members and Technical Team.
• Skilled Marketer with demonstrated capability to create & execute effective
marketing / advertising campaigns and Trade Shows for product launch to
consistently generate new revenue streams & improved performance in targeted market
segments.
• Known for consistently achieving sales targets with proven track record of Product
Management, Project Management and Implementing Marketing Strategies.
• Proactive Professional with proven track to manage project deliverables coupled with
quality of the project delivered.
• A rich work experience acquainted with a natural flair for interaction with people &
high caliber professionalism in building relations.
• Proven track record of enhancing market penetration with hands on exposure to Direct
/ Channel Sales.
Core competencies include:
Competition Analysis Niche Marketing Product Development
Project Management Relationship Building Strategic Planning
Solutions Selling Marketing Campaigns Advanced Presentations

2. PRESENT EXPERIENCE
ONGC MRPL – Senior Zonal Manager (Sales)
Responsibilities
• Conceptualizing and developing programs for consumer segment to bring in new customers &
retain existing ones.
• Identifying & promoting strategic alliances with partners thru various direct marketing activities.
• Keep improving upon processes to smoothen operational procedures.
• Conducting technical as well as non-technical training programs for industrial consumers.
• Soliciting business from big fleet operators and transporters.
• Coordination with territories & handholding field staff for operation of programs and maintain
activity levels.
• Analyzing customer transactions & segmenting them on the basis of their activity levels to
implement targeted promotional schemes at local and national level.
• Providing MIS support to the top management pertaining to customer spend, total amount
transacted & activity levels among others.
• Providing MIS and inputs to the local offices to help design promotions at the local level.
• Coordinating with direct marketing agencies, advertising agencies, vendors & back end
process providers to ensure timely implementation of programs etc.
• Planning and implementing Direct Marketing, Public Relation & event related activities.
• Managing network for consumer sales & acquiring big customers.
• Commissioning of consumer outlets & it’s network planning for industrial business of ONGC
MRPL in Southern states with special emphasis on Karnataka.
• Bringing in Non–Fuel Business Partners & managing relationship with business partners.
• Identified & assessed business potential in state of Andhra Pradesh, Karnataka, Kerala & T N.
• Overall supervision of operations of consumer outlets & direct industrial marketing.
• Deep Insights into behavior of all segments of consumer outlets.
• Possess rich knowledge of concept selling & consumer marketing strategies.
• Efficiently managed partners, especially direct marketing agencies, advertising agencies and
back-end service providers.
• Conceptualized various direct marketing strategies to bring in new industrial customers &
retaining existing customer base.
Commissioning of Consumer Outlets:
• Supervised outlet operation, trained driveway sales team and handled all aspect of outlet
operations.
• Trouble shooting the problems related to outlet operation.
Network Planning:
• Conducted a detailed market survey for consumers in state of A P, Karnataka, Kerala & T N
• Inked the deal with strategic partners like NICE, BMTC & KSRTC outlets.
Achievements:
• Introduced a Customer Help-line to improve customer services.
• Besides planning, the smooth migration from the existing to the new system and procedures.
• Conceptualized various tracking features and designed fleet management solution keeping in
mind needs of transporter and fleet owners.
• Arrived at the customer satisfaction index and benchmarking.
Period : “Since Dec’ 2004 continued”

3. PAST EXPERIENCE
Organization :"SHV Energy India Limited-Hyderabad" (A Fortune 500 Dutch MNC of Netherland)
Product mix : LPG cylinders for domestic, commercial & Industrial use.
Distribution Network : Franchisee & Sub-Franchisee.
Designation : "Territory Manager"- Cylinder Division
Job Profile : Looking after marketing of LPG in Saurashtra & Kutchh region of Gujarat.
Appointment of Franchisee & Sub-Franchisee Development of brand image of ‘Super
Gas’ a cost-effective, clean & environment friendly fuel.Expansion of existing network,
achievements of sales targets & after sales (technical) services.
Achievement : Attain 24% market share in Saurashtra & Kutchh region.
Period : “April’ 1998 to Dec’ 2004”
Organization : "GSL India Limited-Amletha" ( A leading hi-tech yarn & thread manufacturer )
Product mix : Acrylic, PV & Polyester Yarn.
Distribution Network : Agents, consignment, dealers & depots.
Designation : "Asst. Marketing Manager”
Job Profile : Looked after marketing of PV blended yarn & sewing thread in Ahmedabad.
Appointment of agents & dealers, achievement of sales target, review & evaluation of
performance, market feedback to corporate mgt, formulation of terms & conditions of
sales contract & it's implementation, planning, scheduling and co-ordination with
distribution to maintain the smooth logistics. Settlement of complaint & negotiation.
Achievement : Active member of 'sewing thread team’ in capturing market share of 10% at A’bad and
smooth coordination between market-trend & production schedule.
Period : “August’ 1996 to April’ 1998”
Organization :"Oswal Chemicals & Fertilizers Ltd-Shahjahanpur"
(A leading urea, DAP & Industrial Chemical manufacturer)
Product mix : Chemicals, DAP & Urea.
Distribution Network : Pvt. Trade : distributors & retailers.
Inst.Trade : Agro Services Centers, Cane Societies, Farmers & KVSS
Designation :"Senior Marketing Officer"
Job Profile : Looked after marketing of Urea & DAP in Pilibhit (a terrain place of UP). Appointment
of distributors & retailers. Achievements of sales target. sales planning & forecasting,
Expansions of existing network, co-ordination with sales promotion activities &
Agriculture authorities. Technical service - pre & post and Logistics.
Achievement : Active member of OSWAL 'Product Launching Team' capturing a market share of 23%
in Bareilly division. Also brought down 'delivery-time' from 72 hrs. to 48 hrs.
Period : “September’ 1994 to August’ 1996”
Organization :"Shriram Fertilizers & Chemicals-Kota" (A div. of DCM Shriram Consolidated Ltd)
Product mix : Agro Input : DAP, Pesticide, Seed & Urea.
Ind. Product : Cement, Chemicals & PVC.
Distribution Network : Pvt. Trade : Builders, Distributors, Manufacturers, Retailers, Stockiest & Wholesalers
Inst. Trade : Agro Services Centers & KVSS.
Designation : "Sales Officer"
Job Profile : Looked after marketing of Agro inputs & Indl. products in Jaipur & Dausa Dist. Basic
duties include maintaining existing market share & achievement of sales target,
sales forecasting, after sales (technical) service, co-ordination of sales promotion
activities & logistics.
Achievement : Active member of ‘Shriram Diversification Task Force' study group to ascertain the
feasibility of other businesses apart from existing.
Period : “April’ 1990 to September’ 1994”
Organization :"Bhagwati Gases Ltd-Khetri Nagar"
( A joint venture of Hindustan Copper Ltd & Hitachi Inc. Japan )
Product mix : Liquid & Gaseous Oxygen.
Designation :"Trainee Engineer"
Job Profile : Looked after maintenance & operational control of microprocessor controlled 50 TPD
liquid & gaseous Oxygen Plant.
Achievement : Active member of team bringing down 'Avg Oxygen Wastage Level' from 4.5% to 3%.
Period :“October’ 1989 to April’ 1990”

4. ACADEMIC & PROFESSIONAL DEVELOPMENT
2014 : Ph.D. from Jodhpur National University
1994 : Master's Degree in Business Administration (MBA) from Poddar Institute of Management
under Rajasthan University, with Specialization in Marketing
1993 : D.C.O. from IGNOU Jaipur, with specialization in Computer Application
1987 : B.Sc. (Mathematics), Rajasthan University (Jaipur)
1986 : B.Sc. (Biology), Rajasthan University (Jaipur)
1983 : Hr.Sec, Board of Secondary Education (Ajmer)
1982 : Secondary, Board of Secondary Education (Ajmer)
RESEARCH PAPERS PUBLISHED
Journal & Month Title of Paper
(A) Post Ph.D.
“IJITR” Jan’16 Domestic LPG Comparative Study between Urban & Rural Markets
“IJITR” Dec’15 Domestic LPG Marketing in Indian Perspective
(B) During Ph.D.
"Advances of Life Sciences” Sept'12 Challenges involved in field of domestic LPG Marketing
"IJMT" Sept'12 Issues of Branding in domestic LPG in India
"IJMT" Oct'12 Sales Promotion Approaches & Marketing Strategies followed in
domestic LPG sector of India
"IJRIME" Oct'12 Availability of choices for household Energy
"IJRIME" Oct'12 Periodic changes in LPG sector is Pre-requisite
“IJMRBS”Jan’13 Auto LPG : An unique facilitator for Indian Automobile Sector
“IJMRBS”Jan’13 Effects of reduction in subsidy on domestic LPG cylinders
PROJECT UNDERTAKEN
During PhD: A research work on "Domestic LPG Marketing in Indian Perspective”
During MBA: A study on "Fertilizer Marketing: Indian Perspective"
COMPUTER SKILLS
Operating Systems : SAP, Windows XP, 2000, Windows 2000 server
Language : C, Pascal & Java
Applications : MS-Office, Internet, E-mail & Lotus Domino
ASSOCIATE MEMBERSHIP : “Cement Marketing Association - New Delhi”
“Fertilizer Association of India - New Delhi”
LANGUAGE PROFICIENCY : English, Hindi & Gujarati
EXTRA CURRICULAR ACTIVITIES : Participated in Inter School / College games, Badminton
& Football, Photography, Traveling, Yoga & Meditation
DATE OF BIRTH : September 19th
1966
REFERENCES : Mr Ajay Kumar
CEO,
SHV Energy India Ltd,
Hyderabad.
Date : January 5th
2017
Amit Vyas
Place: Bangalore (AMIT VYAS)