1. 4 Steps To Create A Content Upgrade That Converts At 60%
I’ve already showed you an article by Michael Hyatt, that converts at 59.2%. But it’s not the only one
of its kind.
Here’s another one, that converts at 62%: “How to make $1,000 in the next 14 days without an idea”
by Bryan Harris.
Can you guess what makes this article convert so well?
It Builds Expectation From The Start.
Look closely at this headline: “How to make $1,000 in the next 14 days without an idea”
$1000 in 14 days without an idea!!
That sounds too enticing to ignore it!
From the very beginning of his article Bryan promises you something extremely valuable.
He starts building expectation early on, which gets you hooked and helps to persuade you to opt-in.
The Article Is Pretty Short.
The length of this article is only 520 words!
The average reading speed is 300 words per minute, which means you can “learn to make $1000 in
the next 14 days without an idea” in just 90 seconds!
Most people will immediately read that article!
If your article is too long, people will most likely save it for later and probably never come back to it
again. This will decrease your conversion rate.
The Optin Bonus Is Relevant & Has Tons Of Value.
Bryan is offering you to download his swipe file with 50 hand picked bulletproof ideas that you can
easily turn into a premium service and start making money right away.
That is the exact thing that he was building expectation for from the very headline of his article.
Just think about it.
He has promised you a way to “make $1000 in the next 14 days without an idea” but you can’t do it,
unless you download his content upgrade with 50 hot money-making ideas.
How ingenious is that?
2. And besides, how long do you think it will take you to collect these ideas on your own?
3 Hours? 3 Days? 3 weeks?
Bryan invested a lot of his personal time collecting that list of ideas and that’s what makes it even
more valuable.
There’s A Bold Call To Action.
This short and exciting article ends with a bold call-to-action:
You can’t miss this big and bold call-to-action.
http://content.screencast.com/users/Tim.M/folders/Jing/media/8cdc0966-48f5-4c1f-8082-
d1011671694a/00000621.png
Even if you’re just skimming through, you quickly realise that there’s something you can download
and that “something” is relevant to making $1000 in the next 14 days.
I’m sure many people click on that download button before they even read the actual article
(everyone loves freebies).
