1. Management Consulting for Early Stage Technology
Companies
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2. STARTUPS
CONSULTING
NEW BUSINESS
ADVISING, INTERIM
EXECUTIVE SUPPORT
STRATEGY, BUSINESS
DEVELOPMENT
We have the right team in the right
place, with all the right connections
Lead founders from idea stage to a
profitable business
MARKET
TECHNOLOGY
RESEARCH
COMMERCIALIZATION
Customer discovery, Market
segmentation, industry trends, competitive
intelligence
Licensing, University technology transfer
INNOVATION
NEW PRODUCT
MANAGEMENT
DEVELOPMENT
Patent strategy in context of long term
target market positioning
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Go-to-Market strategy. Execution
evaluation from R&D to sales
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3. APPROACH
VALUE PROPOSITION KEEPS BUSINESS IN BALANCE
Platform Technology
Business
Model
Multiple target markets
Target
Market(s)
Significantly
“better, faster, cheaper”
VP
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Prioritize go-to-market strategy
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4. APPROACH
THE BUSINESS MODEL CANVAS
The Business Model Generation http://www.businessmodelgeneration.com/canvas
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5. SUCCESS
KEY: DEEP UNDERSTANDING OF THE SPECIFIC MARKET
FUNDRAISING
SBIR PHASE II
LICENSING
Closed seed funding
Wrote a technology
commercialization section. First
$2M grant for a client
Renegotiated royalty fee with
University from 4.00% to 0.27%
$500k to $1.5M range
Joint venture with a key supplier
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6. CAREER PROGRESSION
18 YEARS OF EXPERIENCE --- APPROACHING 20!!!
Software Engineer
Embedded Software Engineer
Product
Manager
Technology Commercialization
(R&D)
Startups
Consultant
Cleantech
MBA
Accelerators
SBTDC
NetImpact
Small
Business
Owner
First software release, new product
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7. 3737 Benson Drive
Raleigh, NC 27609
www.anagard.com
Office: (919) 876-1314
Mobile: (919) 696-3706
@DraganaMendel
DRAGANA
MENDEL
DMendel@anagard.com
President, Managing
Director at ANAGARD, LLC
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8. Q&A
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9. THE STORY
OF ANAGARD, LLC
OUR VISION
OUR PHILOSOPHY
OUR MISSION
Become the most trusted
advisor for emerging and
growing technology companies
in North Carolina
Customer’s lifestyle preference
is the key
Our mission is to help our
clients, small and medium size
technology businesses, achieve
sustainable growth and increase
profitability by providing them
strategic management
consulting services.
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