Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.

1. 7/7/2011
Marketing Your
Association in a
Social Media Age
Moderator/Facilitator:
Steve Drake
DRAKE & COMPANY
Today’s Road Map
Ideas focused NOT just about Social Media …
but on marketing in the Social Media age.
• 5 categories
• 6 panelists representing AMCs
• 35 associations
• 60 ideas
• 75 minutes
Category
Member Marketing
& Fundraising
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2. 7/7/2011
Member Marketing/Fundraising
LinkedIn
for Subgroups
Member Marketing/Fundraising
• Photo/Logo/Graphic
of your Tip
Members Promote Value
Member Marketing/Fundraising
Codes Create
Connections
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3. 7/7/2011
Member Marketing/Fundraising
Discounts Provide Value
Member Marketing/Fundraising
Rewards for Referrals
Member Marketing/Fundraising
Multi Platform
Approach
3

4. 7/7/2011
Member Marketing/Fundraising
Mobile
Marketing
Trends
Member Marketing/Fundraising
• Photo/Logo/Graphic
of your Tip
Know Your
Members
Member Marketing/Fundraising
Feed Your
Homepage
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5. 7/7/2011
Member Marketing/Fundraising
“Freemium”
Membership
Model
Member Marketing/Fundraising
Free
Consultation
Benefits
Member Marketing/Fundraising
Social Product
Rewards
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6. 7/7/2011
Category
Meeting Marketing
Meeting Marketing
QR Codes
& Meetings
Meeting Marketing
Former Conference
We Missed You!
Attendee
6

7. 7/7/2011
Meeting Marketing
The Conversation
Starter
Meeting Marketing
Live Stream Sessions
Meeting Marketing
Video Contest
Promotion
7

8. 7/7/2011
Meeting Marketing
Share & Win
Campaign
Meeting Marketing
Plan Your
Messages
Meeting Marketing
Create Conference
Value
8

9. 7/7/2011
Meeting Marketing
Make Presenters
Marketers
Meeting Marketing
Social Media Posts
Meeting Marketing
Tagging
Expands
Reach
9

10. 7/7/2011
Meeting Marketing
SEO Through
Acknowledge‐
ment
Category
Content Management
& Marketing
Content Marketing
Social Media
& SEO
10

11. 7/7/2011
Content Marketing
Metal
Beautifies
America
Content Marketing
Tweet Meets
Tradition
Content Marketing
Weekly
e‐Newsletters
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12. 7/7/2011
Content Marketing
Create
Industry/Profession
Documentary
Content Marketing
Volunteer Leader Engagement
Content Marketing
RSS Feeds
on LinkedIn
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13. 7/7/2011
Content Marketing
Recognition Is
Rewarding
Content Marketing
YouTube Rules
Content Marketing
Create an “Advergame”
13

14. 7/7/2011
Content Marketing
e‐Book Promotes
Business
Content Marketing
Executive
Leader
Engagement
Category
Technology
Social Media
Mobile Media
14

15. 7/7/2011
Tech, Social Media, Mobile Media
Getting
Members
Started
Tech, Social Media, Mobile Media
Where to Start?
Tech, Social Media, Mobile Media
Tweet that Twestion
15

16. 7/7/2011
Tech, Social Media, Mobile Media
Create
Donor Wall
Tech, Social Media, Mobile Media
Mobile
Connects
Consumers
Tech, Social Media, Mobile Media
QR &
Mobile Sites
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17. 7/7/2011
Tech, Social Media, Mobile Media
Tools for ROI
• www.twazzup.com
• socialmention.com
• addict‐o‐matic.com
Tech, Social Media, Mobile Media
A Remarkable
App
Tech, Social Media, Mobile Media
! + $
= Twitterfall
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18. 7/7/2011
Tech, Social Media, Mobile Media
Use Donate Button
Tech, Social Media, Mobile Media
Virtual =
Reach +
Revenue
Tech, Social Media, Mobile Media
Foursquare
Your Events
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19. 7/7/2011
Category
Marketing
Branding
Cause Marketing
Other
Branding, Other Marketing
Organic Growth
Branding, Other Marketing
Spreading the Word
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20. 7/7/2011
Branding, Other Marketing
Social Does Local
Branding, Other Marketing
Tip of the Week
Branding, Other Marketing
Wiki
Builds
Awareness
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21. 7/7/2011
Branding, Other Marketing
Cool Facebook Pages
INSPIREDM.COM
Branding, Other Marketing
Traditional
Integration
Branding, Other Marketing
Oldies but
Goodies!
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22. 7/7/2011
Branding, Other Marketing
Blog the Show
Branding, Other Marketing
Compile Tips into Book
Branding, Other Marketing
Feature of the
Month
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23. 7/7/2011
Branding, Other Marketing
Drive the
Cause
Contact Information
Steve Drake Hugh Whaley
Drake & Company Drake & Company
drake@drakeco.com whaley@drakeco.com
Brian John Riggs Betsy Wintringer
Association Headquarters, Inc. Association Management Center
briggs@ahint.com BWintringer@Connect2amc.com
Greg Schultz Nicole Woodard-Singleton, MBA
The Sherwood Group, Inc. The Third Eye Group, LLC
gschultz@sherwood-group.com nwoodard-
singleton@thirdeyegroup.com
Jeanne Sheehy
Bostrom Corporation
jsheehy@bostrom.com
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