The document discusses key aspects of online marketing, including Web 2.0 technologies like blogs, social networks, and microblogging. It also covers the integration of different media platforms and the concept of Web 3.0 with greater integration and relevance. Finally, it outlines common frameworks for online marketing like the 4Cs, 10Ps, and 4Rs as well as the importance of setting measurable goals.

1. Online marketing New School
Les 3
The New School - Online Marketing 2011

2. Web 2.0
• Delen
• Samen weten we meer
• Weblogs/blogs”
• On line gaming
• Twitter (microblogging)
• Sociale netwerken
• Transparantie
The New School - Online Marketing 2011

3. Integratie van media
• Chitter
• Google TV
• Apple TV
• Mobypictures
The New School - Online Marketing 2011

4. Web 3.0
• Verdere integratie
• Relevantie
• Context
The New School - Online Marketing 2011

5. 4C’s & 10 P’s & 4 R’s
• Cost
• Covenience
• Consumer Value
• Communication
The New School - Online Marketing 2011

6. 4C’s & 10 P’s & 4 R’s
• Positioning
• Portals
• Packaging
• Pathways
• Pages
• Personalization
• Progression
• Payments
• Process
• Performence
The New School - Online Marketing 2011

7. Doelstellingen
• Afgeleide Doelstelling – vanuit strategie
• Gekwantificeerde doelstelling - meetbaar
The New School - Online Marketing 2011