Dream Dinners franchise reviews three tips for Dream Dinners franchisees on how they can better market their franchise to dads.

1. How Dream Dinners Franchisees Can
Market to Dads

2. The Changing Role of Dad
According to the Bureau of Labor Statistic, women, on average, are still spending
more time than men in the kitchen preparing meals for their families. However, men
are beginning to take over the culinary tasks at an increased rate. A recent study
found the percentage of men who spend time cooking in the kitchen daily has
increase drastically over the past 50 years, from 29 percent in 1965 to 42 percent
today.
As more women continue to enter the workforce, dads have been forced to step to
the “plate.” Although a large portion of Dream Dinners customers are defined as
busy and on-the-run moms, Dream Dinners franchisees should avoid limiting
themselves and their marketing to this single demographic. Men and more
importantly dads have begun taking over mundane domestic chores, including trips
to the grocery store. The Parenting Group and Edelman Partner found that 26
percent of dads do all of a family’s grocery shopping and 22 percent do all of the
cooking – that’s roughly one in every four dads.

3. Statistically, women tend to make the majority of household purchasing
decisions, as a result, most of Dream Dinners’ marketing regarding meals has
been center around the “mom.” Yet, as gender roles continue to evolve and
women continue to operate outside of the home, men are making more and
more of the family’s day-to-day decisions.
Today, Dream Dinners is highlighting the “dad” and the role men can play in the
expansion of your franchise. Here are three tips to help make your Dream
Dinners franchise more appealing to dads.
Make Your Dream Dinners Franchise
Appealing to Dads

4. In the past, many advertisements geared to dads trended toward a sense of
mockery – making fun of new dads for being “clueless” or “ill prepared.” In some
instances this marketing tactic can work, but it can backfire just as quickly. Think
about it this way— would you purchase a product if you felt you were being
mocked or disrespected by a company? Instead, we suggest going the opposite
direction by making them feel good. Focus on the positive aspects of fatherhood.
Prioritize the idea of providing for their family, creating new relationships and
feeling more fulfilled. Focusing on the positive rather than negative will help
guests see your brand in a positive light, making them more likely to visit
your Dream Dinners franchise.
1. Be Positive—Make Them Feel Good

5. Although men like to feel some sort of connection to a brand, they tend to focus
more on the utility on the product. How could this product be of use to them?
When marketing your Dream Dinners franchise, focus on the time it could save
dads, how easy Dream Dinners are to make, the role family dinners play when
raising healthy children— this could be their dinner solution, thus reducing stress
for both mom and dad. By focusing on the aspects of the Dream Dinners
experience that demonstrates tangible benefits could help your Dream Dinners
Franchise draw in more dads.
2. Focus on Utility

6. In many cases, men are not the sole or primary breadwinners for a family. Dads are
now, like moms, working double duty. Along with their careers, they too
are helping out with housework, cooking and cleaning. For this reason, a dad’s
attention span has, in many cases, diminished due to a hectic schedule.
3. K.I.S.S—Keep it Short and Sweet

7. When choosing to market and advertise to dads, it’s important to make the
message clear and simple without the need for much interpretation. Simply put,
they don’t have the time. The visual aspects of the advertisement should be family
focused, easily relatable and text should be short and to the point to allow for a
quick scan or read. Whether you’re marketing with a flyer, brochure or in-person,
remember to keep the experience short and sweet (K.I.S.S.)
In the modern era, meal preparation is no longer a “moms” job. Dads are choosing
to be present in the kitchen each night and the marketing opportunity for your
Dream Dinners franchise is expanding. Just remember, marketing to a “dad” is
much different than marketing to a “mom,” these three tips should better prepare
you when expanding your demographic and hopefully your franchise.
Stepping Up to the Plate

8. Are you interesting in becoming a Dream Dinners franchisee? To learn more
about the Dream Dinners franchise opportunity or to find a Dream Dinners
franchise for sale near you, visit the Dream Dinners franchise
information page today.
Become a Dream Dinners Franchisee!