Email remains the cornerstone of most marketing strategies—no other channel is more effective at getting and keeping customers engaged. Yet many marketers fail to realize email’s full potential by not pairing it with other solutions. Join us to learn how to further leverage your hard-earned subscribers and data through the addition of predictive content, mobile and advertising. You’ll leave with quick-win tactics you can implement immediately, as well as real-world tips from leading brands.

1. Maximize Your Email Marketing
By adding predictive content, mobile, & advertising
Blake Miler
Director, Product Marketing
blake.miller@salesforce.com
Megan Collins
Product Marketing Specialist
megan.collins@salesforce.com
Gabe Joynt
Director, Product Marketing
gjoynt@salesforce.com

2. Safe Harbor
​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Email Marketing Drives Results
“For every $1 spent on email
the return is $42.08.”
“Nearly a third of all online purchases
begin with a click of an email.”

4. And Continues to Grow
+39%
Year-over-year increase in
promotional emails
Year-over-year increase in
transactional emails
+18%

5. Email is Customer Centric
​ Customers Opt-In
​ Rich First Party Data
Each Action Provides Data
• opens
• clicks
• behavior
• time
• device
• location

6. Email Is the Customer’s Gateway to Your Brand
​ Creative Freedom
​ Controlled by the Marketer
​ Automated for Scale

7. Email Is the Customer’s Gateway to Your Brand
​ Content based on
upcoming reservation

8. Email Is the Customer’s Gateway to Your Brand
​ Additional recommendations
based on location

9. Grow Engage Re-Engage
Top Goals for Email Marketers

10. How can you maximize
the value of email?

11. Predictive Content
Leverage behavior data and machine learning
Mobile
Connect with your customers on the go
Advertising
Leverage CRM and email data

12. “Our goal is to present the
customer with content that
is relevant, not invasive.”
Automated emails with helpful content based on the customer's browsing activity
Incorporated in-store purchase data with online reviews to predict product recommendations
150% higher conversion rate for customers who engaged with predictive content
Kimberly Ruthenbeck, Director of Web Customer Experience
Room & Board Helps Customers Complete the Room with Marketing Cloud

13. Grow Engage Re-Engage
Email + Predictive Content Drives Results
Hello Blake,

14. Anticipate Your Customers’ Needs
​ Predictive Emails
+25%
increaseinconversionrateswhen
anemailcontainspredictivecontent
Track anonymous & known web browsing behavior
Personalize product recommendations
Add personalized content to triggered messages

15. Predictive Content
Leverage behavior data and machine learning
Mobile
Connect with your customers on the go
Advertising
Leverage CRM and email data

16. Megan Collins
Product Marketing Specialist

17. “Marketing Cloud allows us
to be really focused on the
experience of our community.”
Drives engagement through dynamically-generated content
Connects the physical and digital world at their events through mobile
Combining SMS with Email increased adoption of their WedSocial app by 74%
Bart Thornburg, Senior Manager of Email Marketing
WeddingWire says “I Do” to customer-focused marketing

18. Grow Engage Re-Engage
Email + Mobile Drives Results

19. Deliver Consistency Across Channel
​ Coordinate SMS and Push with Email
44%
of consumers say that they would like brands to deliver
deals and coupons to their mobile devices.
Manage urgent and personalized messages
Drive user engagement in your app
Use geolocation to trigger mobile experiences

20. Predictive Content
Leverage behavior data and machine learning
Mobile
Connect with your customers on the go
Advertising
Leverage CRM and email data

21. Gabe Joynt
Director, Product Marketing

22. “We create more relevant
experiences and increase revenue
with Marketing Cloud.”
Aaron Pelander, VP Customer Engagement
Supported Veterans Day promotion with Ads targeting email subscribers
Increased reach by 163% with mobile advertising on Facebook
Implemented closed-loop measurement to understand incremental sales lift by channel
GovX Drives Revenue On Demand by Combining Advertising and Email

23. Grow Engage Re-Engage
Email + Advertising Drives Results
140%
increase in reach
Active
Subscribers
Inactive
Subscribers
59%
more likely to click ads
Lookalikes + Lead Ads
Find new subscribers Double your message Bring them back
80%
lift in engagement
Ads + Email Reach inactives with advertising

24. Improving Email Engagement with Advertising
​ Create More Value With Email Lists
+80%
increaseinadvertisingCTRwhenusingCRMdata,
vs.notusingCRMdata(Social.combenchmark)
Create always-on programs with advertising
Automate and scale, making your existing
investment in Salesforce more valuable
Know that your data is secure, because it never
leaves the trusted environment of Salesforce

25. Generate More Revenue from Existing Email Programs
​ Online retailer combined email & Facebook advertising for 925K subscribers
Results based on a retailer's study conducted over two weeks in April 2014, targeting 925,000 US email subscribers using Salesforce Marketing Cloud and Facebook Custom
Audiences. Facebook Offline Conversion Measurement matched and correlated ad impressions to email engagement and transactions. Findings are observational.
EMAIL OPENERS
18%
COMBINED
16%
ADS ONLY
27%
Saw Facebook Ads Only
Opened Emails Only
Saw Both Emails & Ads
Test Group
The combined segment was
22% more likely to purchase
Email
Openers
Ads Only

26. Predictive Content
Leverage behavior data and machine learning
Mobile
Connect with your customers on the go
Advertising
Leverage CRM and email data

28. Blake Miller Megan Collins Gabe Joynt
gjoynt@salesforce.comblake.miller@salesforce.com megan.collins@salesforce.com
Questions?

30. 4:00 – 4:40pm
Choosing the Right Solution: When to Use
Pardot, Marketing Cloud, or Both
Breakout Room 4
Visit the Marketing Cloud
booth in the Customer
Success Expo
4:40 – 6:00pm
Networking reception in the Customer
Success Expo
Next Session:

31. thank y u