Our Home Team SunCoast Guide to Selling Your Home

1. This presentation is property of
Michael Lewis. 310-801-6040
2020 Guide to Selling Your Home

2. 263 Corey Ave. St. Pete Beach, FL 33706
Drew: 727-420-6973 | Carole: 727-430-6145
DrewCarlyle@kw.com | CaroleL@kw.com
www.ourhometeamsuncoast.com
PREPARED BY:
Drew Carlyle and Carole
Lhuillier

3. Thank you for taking the time to talk with us about your home this week. We would
appreciate the opportunity to talk to you about Our Home Team and our Aggressive Marketing
Plan. Please take a minute to look at our team profile and other information.
You’re probably familiar with Keller Williams® Realty, Voted the "Most Innovative Real Estate
Company" by Inman News. Keller Williams® Realty takes a different approach, one that is built
on personal touches, a professional approach and positive results. With this strong support
and our team approach, we’ll provide you with comprehensive personal service. We promise
to listen to your goals and concerns and to maintain close communication with you
throughout the sales process through:
Effective and Aggressive Marketing
Skillful Negotiation that Protects Your Valuable Equity
Efficient Transaction Management to Assure a Smooth Closing
We will identify the features in your home that will attract buyers, and if appropriate we will
suggest improvements to enhance your home’s marketability. We recognize your home is
unique, and we will develop a marketing plan to best showcase it. The more exposure your
home has, the more opportunity we have to achieve our goal of selling it in the least number
of days on market.
We believe we have a superior marketing program that goes beyond what most others
promise to deliver. We list your property on multiple websites, produce professional
marketing materials, promote your property at sales meetings and open houses for Buyers to
preview your home. One of the most important components of our marketing strategy is to
draw upon the extensive referral network with other sales associates we have developed over
the years to find a buyer for your home. We personally contact “Top Agents” who work in
your area to make them aware of your home and invite them to show the property to their
clients. We then follow-up with agents who show your home to solicit feedback.
When you are ready to sell your home we will provide you with all the materials required to
get your home listed immediately. We welcome the opportunity to handle this transaction for
you and we’re confident you will be pleased with our professional service. Thanks for your
consideration.
Sincerely,
Drew Carlyle, Kim Franklin and Carole Lhuillier

4. PROFESSIONAL PROFILE
OUR HOME TEAM SUNCOAST is a dynamic group of dedicated professionals
with over 16 years of experience in the Real Estate business. Our mission is
to deliver personalized service and exceed expectations. We do this by
designing a plan that works best for you as well as responding quickly to your
needs. Furthermore, you have the assurance that more than one Realtor is
working towards your goals.
Experience
16+ Years Experience
40+ Transactions Past Year
Average 58 Days of Market
99% List Price to Sell Price Ratio
Awards/Recognition
Number 1 Sales Team in KW SunCoast Market Center
BOLD graduates thru elite MAPS Coaching Program
Agent Leadership Council
Consistent Multi-Million Dollar Producers Since 2003
Lead New Agent Mentorship/Coaching Program
Members Pinellas Realtor Organization, National Association of
Realtors
KW North Florida Region Cultural Icon

5. Our Past Listings and Sales

6. Pinellas County Stats – November 2019
• Sales Volume $455 Million
-Up 8.5% from August 2018
• Closed Sales Units 1229
-Down 6.5%% from August 2018
• Average Sales up 16.1% from August
2018
• Days On Market - 26
• Inventory is at a 2.5 month supply

7. When selling your property, you want to work
with a real estate professional backed by a
team that knows the local market, inside and
out.
Trust is an important aspect of any real estate
transaction. You need to feel confident that
your agent is committed to selling your
property quickly and for the best price
possible.
These numbers reflect the trust that clients
such as yourself have placed in our office and
represent the reputation built by that trust.

8. IN TER N ET
MAR KETIN G
W h e n y o u l i s t w i t h m e , w e ’ l l
h a v e a c c e s s t o t h e K e l l e r
W i l l i a m s L i s t i n g S y s t e m , o r
K W L S . T h i s p r o p r i e t a r y ,
e x c l u s i v e s y s t e m e n s u r e s y o u r
p r o p e r t y i s m a r k e t e d o n l i n e
2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f
t h e m o s t p o p u l a r s e a r c h
W e b s i t e s .
EXTENDED MARKET REACH

9. P R O F E S S I O N A L
P H O T O G R A P H Y

10. PROPERTY FLYERS

11. EXTENDED MARKET REACH

12. POSTCARD MAILINGS

13. WEBSITE EXPOSURE
www.ourhometeamsuncoast.com

14. SOCIAL MEDIA
”
https://www.facebook.com/ourhometeam

15. STAGIN G
We want your home to be shown in the
best possible light to prospective
buyers to get you top dollar in the
shortest amount of time.
We will create a warm and inviting
environment focusing on the best
architectural features and selling points
of your home.

16. KELLER WILLIAMS AWARDS & HONORS

17. S O U R C E S U S E D I N H O M E
S E A R C H
20142013

18. VALU E OF W EBSITES
VERY
USEFUL
SOMEWHA
T
USEFUL
NOT
USEFUL
DID NOT
USE /
NOT AVAIL

19. P R I C E R I G H T – AT T R A C T
B U Y E R S
• Pricing your property
competitively will generate the
most activity from agents and
buyers.
• Pricing your property too high
may make it necessary to drop the
price below market value to
compete with new, well priced
listings.

20. P R I C I N G M I S C O N C E P T I O N S
• The value of your property is
determined by what a buyer is
willing to pay and a seller is willing
to accept in today’s market.
• Buyers make their pricing decision
based on comparing your property
to other properties SOLD in your
area. Historically, your first offer is
usually your best.

21. P R I C E C O M P E T I T I V E LY – T H E F I R S T 3 0 D AY S A R E
C R I T I C A L

22. Commission Scale
Client Services 5% 6% 7%
Buyer’s Agent Commission 2.5% 3% 3.5%
Free Home Valuation
Home Staging Consultation
Professional Photos
Listing Contracts E-Sign Available
Listed on MLS
Computerized Lockbox Installation
Professional Yard Sign Installation
Professional Flyers and Information Package
Posted to over 350 Websites
Professional Virtual Tour
Monthly or Weekly Emails to Local Agents
Print Media Advertising
Social Media Exposure
Open Houses
Broker’s Opens
Coordinate Showings, Follow up and Report
Results to Seller

23. Compare Your Agents
Our Home Team Agent 2 Agent 3
Number of Years
in Real Estate
16 + Years
Number of Active
Listings
8
Number of
Pending Listings
1
2018 Number of
Listings
41
Average Days on
Market
55
Average List Price $313,127
Average Sale Price $296,200
List Price to Sale
Price Ratio
95%
2018 Number of
Closings
30

24. Your Competition – Active Listings

26. Your Comparables – Recently Sold Listings