Credit Union bank rebrand campaign concepts. New taglines, logos and look and vibe.

1. Modern spirit. Trusted.
Atainable. Personalized.
For people and not for profit.
A SoCal aspirational personality.
Authentic. Community.
“Melennial friendly and local”

3. YOUR MONEY’S
GOOD HERE
YOUR MONEY’S
GOOD HERE

5. For people.
Not for profit.
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01W E LC O M E T O O C C U
BROCHURE

6. OCCU is part
of the largest
ATM network
in the Nation
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exerci tation ullamcorper
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For people.
Not for profit.
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consectetuer adipiscing elit,
sed diam nonummy nibh
euismod tincidunt ut laoreet
dolore magna aliquam erat
volutpat. Ut wisi enim ad
minim veniam, quis nostrud
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RETAIL SIGNAGE

7. PROMO & SWAG

9. WE’RE
BANKING ON
AWESOME

11. For people.
Not for profit.
For people.
Not for profit.
01
WELCOMETOOCCU
BROCHURE
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12. OCCU is part
of the largest
ATM network
in the Nation
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consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisl ut
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ad minim veniam, quis nostrud
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For people.
Not for profit.
YOU ARE
NOT THE
PRODUCT.
YOU ARE
NOT THE
PRODUCT.
INVESTED
IN YOU.
INVESTED
IN YOU.

13. PROMO & SWAG
HELLO
AWESOME
HELLO
AWESOME
RISE&SHINE
AWSESOME

14. HELLO
AWESOME
HELLO
AWESOME

15. California’s Modern
Banking Revolution.
(Est. 1938)

16. Flower or star from
Mexican folk art
and Mission tiles.

17. 01WELCOME TO OCCU
BROCHURE
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Modern banking
for people, not for profit.
Join California’s
oldest banking
revolution.

18. Modern banking
for people, not
for profit.
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diam nonummy nibh euismod
tincidunt ut laoreet dolore
magna aliquam erat volutpat.
Ut wisi enim ad minim veniam,
quis nostrud exerci tation
ullamcorper suscipit lobortis
nisl ut
Free ATM’s
nation wide.
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Ut wisi enim ad minim veniam,
quis nostrud exerci tation
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nisl ut
Doing good for
our members.
Join the
revolution

19. PROMO & SWAG
FPO