The document presents branding concepts to revitalize the NOVEX supplement brand to reach active males aged 35-55 by communicating a story of revitalization, youth, and vigor. It proposes positioning the brand through magazine-style advertising, an automobile analogy, or as a sports brand. Sample branding elements include logos, packaging, advertisements, and website designs centered around themes of restoring lost glory and feeling stronger, more productive, and confident with NOVEX supplements.

1. NOVEXREBRANDING CONCEPTS
PRESENTED BY BXC | 08|27|2014
949.677.7324

2. PG
2
THE TASK
• Revitalize and raise the brand to a
premium appearance
• Reach active lifestyle males 35-55
• Communicate a story of revitalization,
youth and vigor

3. PG
3
OUR DNAHERITAGE & FUTURE

4. PG
4
IF WE WERE A...
MAGAZINE AUTOMOBILE SPORTS BRAND

5. PG
5
THE INSPIRATION
NOVEX is rasing the bar to reach and help
today’s active middle aged man who refuses to
give in (or grow old). NOVEX will help turn back
the hands of time and restore the lost glory
days of being at your personal best.
Working off NOVEX’s flagship product Growth
Factor 9, we build our personality and brand
story by continuing to do what we do best. The
brand needs this hyper focus to stand out in a
sea of sameness.

6. PG
6
THE TRUTH
NOVEX provides a safe and natural nutrition
supplement system that has been scientifically
tested/validated and human/athlete proven.
- Growth Hormone: Recovery, energy, lean muscle, fat loss, bone
health, joint, rest
-Testosterone: Libido, drive
- Protein: Muscle building, strength, overall well-being,
- Pre-Workout: Energy, strength, endurance
- Mental Health: Focus, clarity

7. PG
7
THE MOTIVATION
Our “NOVEX Man” want’s to be razor sharp
in the boardroom, strong and fit to stay in the
game and a super hero in the bedroom.
Used as directed, and with a healthy fitness
regimen, NOVEX will help you reach the results
you desire. NOVEX will inspire you towards a
more youthful feeling ‘you’. We will help restore
your vigor and help you to feel stronger, more
productive, proud and confident.

8. PG
8
OUR ATTITUDE
Wise • Experienced
Driven/Inspired • Confident
Sporty/Active • Masculine
Premium • Trusting • Mentor
(To be used to qualify communications ideas.)

9. PG
9
IMAGES PRESENTED
ARE NOT FINAL AND USED
FOR EXAMPLE ONLY

10. PG
10
Tagline, Logo, Packaging,
Ads, TV & Website.
CAMPAIGN 01

11. PG
11
THE ROAR
RESTORE

12. PG
12

13. PG
13

14. PG
14

15. PG
15

16. PG
16

17. PG
17

18. PG
18

19. PG
19

20. PG
20
Spot opens on the close-up of a tatttoo…scanning a well-sculpted body.
VO:THERE ARE THINGS THAT SHOW WHO WE ARE…
AND WHERE WE’VE BEEN…
Camera pans over cut muscles and tatttoos.
VO:THEN THERE ARE THINGS
THAT TURN BACK THE HANDS OF TIME
AND REDEFINE WHERE WE’RE HEADED.
Flash back to reveal shirtless model shoot of David Beckham.
VO:RIP, CUT AND SHRED THE MYTH THAT AGE MATTERS.
LEAN MUSCLE. YOUTHFUL VIGOR. UNSTOPPABLE YOU.
FROM THE BEDROOM TOTHE BOARDROOM.
Beckham shots.)
NOVEX LOGO/TAG:
Youth. Never Wasted.
“UNSTOPPABLE YOU”:30

21. PG
21
PARALLAX SCROLLINGHYBRID
E-COMM SITE SINGLE PAGE!

22. PG
22

23. PG
23Twitter Page

24. PG
24
Facebook Page

25. PG
25
Promotional Gym Kit

26. PG
26
Tagline, Logo, Packaging,
Ads, TV & Website.
CAMPAIGN 02

27. PG
27

28. PG
28
Click to play video

29. PG
29

30. PG
30

31. PG
31

32. PG
32

33. PG
33

34. PG
34

35. PG
35

36. PG
36
“EVERYDAY WARRIOR”:30

37. PG
37
PARALLAX SCROLLINGHYBRID
E-COMM SITE SINGLE PAGE!

38. PG
38

39. PG
39Twitter Page

40. PG
40Facebook Page

41. PG
41
Promotional Gym Kit

42. LOVE IT!?