2. GUIDED BY CREATING A
DIFFERENTIATED EXPERIENCE
• We are Customer Inspired
• We are Innovative
• We Collaborate and Empower
• We are Accountable
• We are Data Driven
• We are Product Proud
3. OUR VISION
• Make custom suits accessible to everyone by
updating the traditional tailoring experience for
the mass market
• Focus on high quality, great fit, limitless
selection and unprecedented value.
• Provide the highly personalized experience
consumers today have come to expect
4. OUR STORY
First company to deliver mass-customized
apparel online in 2007
•Solve #1 challenge in apparel (fit)
•Remove exclusivity associated with made-to-measure
•Ship to 150 countries
Opened first bricks-and-mortar stores in 2014
•Highly personal and engaging brand experience
•Powering exponential growth, online and offline
•Ten retail showrooms in North America
5. OUR EVOLUTION
Developed strategic partnership with
Dayang Group in 2016
•World’s largest suit manufacturer
•Assuring world class quality and unlimited scalability
Over 200 employees today
•Corporate offices in Vancouver and Dalian
•Showroom locations across North America
6. CHANNEL AGNOSTIC
CUSTOMER JOURNEY
• Immersive and seamless experience across channels
• E-commerce platform caters to evolving shopping
behaviors, particularly millennials
• Retail presence and stored customer profiles help address
new customer segments and empowers growth
• All touch points supported by customer care, equally
7. Arrives for his appointment,
a Style Guide helps select &
customize his clothing
He makes a 60 minute
appointment at
indochino.com/
showrooms
He steeps in anticipation –
crafting & delivering his order
will take less than 4 weeks
He sees an ad on Facebook
about INDOCHINO, reads
about the brand online
He follows the step-by-
step guide online for self-
measurement
He customizes his garment
through the intuitive
online interface
INDOCHINO CUSTOMER EXPERIENCE
8. REVIEW / ALLOCATION
Our Measurement Algorithm validates
the measurements and we create a
unique pattern
PRODUCTION
We create each garment one
at a time
PROCESSING
We assign every order based on
fabric selection
QUALITY CONTROL
Every garment is checked to ensure it
has been produced to the customer’s
specifications
PACKING
We consolidate the
order
SHIPPING
We expedite every order to ensure
the customer receives his garment
within four weeks
RECEVIED
He receives his one-of-a-
kind garment
Day 2 Day 3 Day 4 -
13
Day 14 -
15
Day 16 -
17
Day 18
-21
INDOCHINO PRODUCTION
EXPERIENCE
INDOCHINO averages an industry-leading 3.8 weeks from order to delivery with a goal in
2017 to reduce further.
9. He receives his one-of-a-
kind garment
Alterations are made in
store or at his preferred
tailor to make sure his
order fits how it should.
His profile is fine-tuned
& saved
He takes home his
finished clothing and
wears with confidence
He needs another suit and
goes to INDOCHINO’s
website to purchase
ITS ABOUT PERFECTION
10. STREAMLINED
PRODUCTION PROCESS
• Made-to-measure production with world’s largest
suit manufacturer as our partner - optimized for
scale and profit
• Technology-enabled measurement and pattern
algorithms and subsequent manufacturing process
• Focus on reducing production cycle for faster
delivery – MINUS TWO WEEK DELIVERY
11. POSITIONED FOR GROWTH
RETAIL GROWTH & EXPANSION
• 64% retail growth in 2016
• 32% same store sales growth
• 3 new showrooms in 2016, 8 forecast in 2017
GROSS MARGIN
• 900 bps gross margin improvement 2H 2016 vs 2H 2015
2016 GROWTH
• 54% year-over-year growth
ACCELERATING E-COMMERCE GROWTH
• 46% e-commerce growth in 2016
• Organic growth bolstered by expanded retail presence
12. “When you want something, all the
universe conspires in helping you to
achieve it.”
- The Alchemist by Paulo Coelho
ALWAYS DREAM BIG
