The slides in this deck were my originals for a Chamber of Commerce Lunch and Learn presentation covering some of the very basics of online marketing (and then some). You can see the presentation here: http://hudgecreative.com/2015/3-online-marketing-big-deals-on-lunch-break I ended up not using these so closely for the actual. Why? Because, at 9:32pm the night prior to the event, as I was prepping, delivering such profound wisdom to my office walls, I stopped and said, "This is too technical. There's no way I can get through all this in about 30 minutes. Forget it." I didn't scrap the whole thing. We got things kicked off with an activity, I skimmed across some topics like "organic vs. sponsored traffic," and really purposed to get into the actual business side of things—as in "what IS my business? … who does it really SERVE? … and who REALLY loves my business?" It's much more natural to approach the entire topic when tackling it from that angle. So, after covering some of the basic things to "getting found," then what? How 'bout we move on to "getting picked?" Then what? How 'bout we dig into what your business "feels" like on a day-to-day basis? Who are the faces people see? Who represents you? How great of a job do they do that? 'hope you find something valuable within the deck. -Drew

1. [ACTIVITY]
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2. GETTING FOUND
is one-third of the equation
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3. Thursday, March 12, 2015

4. “Getting Picked”
“Building Your Tribe”
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. … A group
needs only two things to be a tribe: a shared interest and a way
to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
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5. Agenda:
How Do I Get Found
What Do I Say?
Setting a Solid Foundation
Disclaimers
Broad yet Focused
Questions: 1 of 3 things
What this is NOT
What this IS
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6. do I get found?
HOW
ORGANIC vs. SPONSORED
“How do I get traffic to me?”
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7. do I get found?
HOW
ORGANIC vs. SPONSORED
“How do I get traffic to me?”
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8. What’s Ess Eee Ohh
SEO
Organic
Influence with content
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9. Organic
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10. Organic
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11. What NOT to do.
Organic
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12. What NOT to do.
Organic
•STUFF Keywords
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13. What NOT to do.
Organic
•STUFF Keywords
•NOT knowing who your audience is
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14. What NOT to do.
Organic
•STUFF Keywords
•NOT knowing who your audience is
•Be everything to everyone
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15. What NOT to do.
Organic
•STUFF Keywords
•NOT knowing who your audience is
•Be everything to everyone
•Having thin or shallow content
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16. What NOT to do.
Organic
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17. What NOT to do.
Organic
•Post duplicate content (on/off site - applies to reviews)
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18. What NOT to do.
Organic
•Post duplicate content (on/off site - applies to reviews)
•Don’t Place a bunch of ads “above the fold”
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19. What NOT to do.
Organic
•Post duplicate content (on/off site - applies to reviews)
•Don’t Place a bunch of ads “above the fold”
•Don’t worry about KeywordRichDomains.com
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20. What NOT to do.
Organic
•Post duplicate content (on/off site - applies to reviews)
•Don’t Place a bunch of ads “above the fold”
•Don’t worry about KeywordRichDomains.com
•Don’t EVER BUY LINKS
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21. What TO DOOrganic
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22. What TO DOOrganic
•Know exactly WHO you are and what it is that you do!
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23. What TO DOOrganic
•Know exactly WHO you are and what it is that you do!
•… so you can know exactly WHO you serve the best
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24. What TO DOOrganic
•Know exactly WHO you are and what it is that you do!
•… so you can know exactly WHO you serve the best
•Research great keywords
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25. What TO DOOrganic
•Know exactly WHO you are and what it is that you do!
•… so you can know exactly WHO you serve the best
•Research great keywords
•… and use them naturally; Write for HUMANS FIRST
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26. What Else Is A Good Idea
Organic
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27. What Else Is A Good Idea
Organic
•Create VALUABLE content
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28. What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
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29. What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
•Claim online directories - Make ‘em accurate and Exact
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30. What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
•Claim online directories - Make ‘em accurate and Exact
•Especially Claim your GoogleMyBusiness Profile
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31. What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
•Claim online directories - Make ‘em accurate and Exact
•Especially Claim your GoogleMyBusiness Profile
• http://google.com/MyBusiness
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32. Sponsored Traffic
PAID
Sponsored
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33. PAID
or
“SPONSORED”
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34. PAID
or
“SPONSORED”
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35. What Else Is A Good Idea
Sponsored
•Take Advantage of PLA (Product Listing Ads)
•Respond to Reviews (… claim your listings!)
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36. What Else Is A Good Idea
Sponsored
Facebook Business Page
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37. What Else Is A Good Idea
Sponsored
•Violation of FB policy; can get canned anytime
Facebook Business Page
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38. What Else Is A Good Idea
Sponsored
•Violation of FB policy; can get canned anytime
•No way to track anything
Facebook Business Page
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39. What Else Is A Good Idea
Sponsored
•Violation of FB policy; can get canned anytime
•No way to track anything
•No way to promote
Facebook Business Page
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40. What Else Is A Good Idea
Sponsored
•Violation of FB policy; can get canned anytime
•No way to track anything
•No way to promote
•There’s hope. You can SWITCH
Facebook Business Page
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41. What’s Content?
CONTENT
P r o v i d i n g G r e a t
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42. Content
video
words (copy)
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43. Thursday, March 12, 2015

44. About your Copy and Content
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45. About your Copy and Content
•Know the Goal (and don’t be salesey all the time)
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46. About your Copy and Content
•Know the Goal (and don’t be salesey all the time)
•KnowYour “Who” & Match UpTone (Stay Conversational)
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47. About your Copy and Content
•Know the Goal (and don’t be salesey all the time)
•KnowYour “Who” & Match UpTone (Stay Conversational)
•PlaceYour Product/Service Within Prospects’ Lives
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48. About your Copy and Content
•Know the Goal (and don’t be salesey all the time)
•KnowYour “Who” & Match UpTone (Stay Conversational)
•PlaceYour Product/Service Within Prospects’ Lives
•Be Clear, Be Concise, Be Witty
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50. Clever, knows its goal (stirs excitement)
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52. Thursday, March 12, 2015

53. Also clever (makes you feel you’re
connecting on a more human level
… even through an automated process)
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54. Thursday, March 12, 2015

55. Urban Daddy: Entertains, Tells a Story,
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56. Thursday, March 12, 2015

57. Dropbox: File sharing… Exciting?
It is now: clear, concise, and crisp -
especially for INSTRUCTIONAL copy
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58. Thursday, March 12, 2015

59. GymIt: They get it.
Who do you think their audience is?
These tags REQUIRE NO FURTHER EXPLANATION
(not easy to do!!)
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60. People
Process
Product
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61. MindingYour Own Business
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62. MindingYour Own Business
•Always Learning. No Substitute for Failure-Learning
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63. MindingYour Own Business
•Always Learning. No Substitute for Failure-Learning
•Carve out Regular BrainTime (ROI). Stick With It.
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64. MindingYour Own Business
•Always Learning. No Substitute for Failure-Learning
•Carve out Regular BrainTime (ROI). Stick With It.
•Get Systems Built. UseThem.
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65. MindingYour Own Business
•Always Learning. No Substitute for Failure-Learning
•Carve out Regular BrainTime (ROI). Stick With It.
•Get Systems Built. UseThem.
•Give itTIME
Thursday, March 12, 2015

66. MindingYour Own Business
•Always Learning. No Substitute for Failure-Learning
•Carve out Regular BrainTime (ROI). Stick With It.
•Get Systems Built. UseThem.
•Give itTIME
•People, Process, Product.
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67. Content Marketing/Online MarketingTake Homes
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68. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
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69. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
•KnowYou. Discover WhoYour Audience Is.Ask. Listen.
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70. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
•KnowYou. Discover WhoYour Audience Is.Ask. Listen.
•Stop “Selling.” Start “Helping.”
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71. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
•KnowYou. Discover WhoYour Audience Is.Ask. Listen.
•Stop “Selling.” Start “Helping.”
•Don’t Let Competitors HoldYou Back.
Thursday, March 12, 2015

72. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
•KnowYou. Discover WhoYour Audience Is.Ask. Listen.
•Stop “Selling.” Start “Helping.”
•Don’t Let Competitors HoldYou Back.
•Track AllYou Can. $ave. Refocus Efforts to What Works
Thursday, March 12, 2015

73. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
•KnowYou. Discover WhoYour Audience Is.Ask. Listen.
•Stop “Selling.” Start “Helping.”
•Don’t Let Competitors HoldYou Back.
•Track AllYou Can. $ave. Refocus Efforts to What Works
•It’s Not AboutYou.
Thursday, March 12, 2015

74. Content Marketing/Online MarketingTake Homes
•Content is Hard. Get Help.
•KnowYou. Discover WhoYour Audience Is.Ask. Listen.
•Stop “Selling.” Start “Helping.”
•Don’t Let Competitors HoldYou Back.
•Track AllYou Can. $ave. Refocus Efforts to What Works
•It’s Not AboutYou.
•SEO?Think about it like it’s Not EvenThere!
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86. Provide value to humans and communicate it like it’s coming
from a human – Write like a human
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87. Thanks for Watching
To Learn More,Visit HudgeCreative.com
or contact Drew
drew@hudgecreative.com
Thursday, March 12, 2015