This document discusses custom tabs on Facebook pages and best practices moving forward. It summarizes stats from static custom tabs for two companies that show the most viewed tabs were timeline, photos, and profile related. While static tabs generate revenue, they are not mobile friendly and require long term maintenance. Dynamic tabs are more viewed and less maintenance but require more upfront creative work. The document suggests focusing on dynamic tabs going forward using creative graphics within Facebook's capabilities and limitations.

1. Custom Tabs
via woobox
by Drew

2. Intro
Custom Tabs are Dead
• Long live custom tabs
Static v. Dynamic tabs
Best Practices Moving Forward

3. Static Custom Tabs
Brambleton- 90 Day Stats
• Timeline: 5,358
• Photos: 563
• Profile: 271
• Events: 264
• Brambleton Town Center: 146
• Brambleton Builders: 146

4. Static Custom Tabs
MyEyeDr- Visits in 1 Year
• Timeline: 10,873
• Photos: 742
• Dynamic: See The Stage (Live in May): 641
• Static 2 (Locations): 446
• Static 1 (Careers): 72

5. Static Custom Tabs
Pros:
• They make us money
• Informational
• Customizable
Cons:
• Not mobile-friendly
• Most of the info is available on the website
• Long-term maintenance
• Least viewed

6. Dynamic Custom Tabs
Pros:
• They still make us money
• Mobile, shareable, trackable
• Viewed more
• Less/no long-term maintenance
Cons:
• Shorter life
• More creative brainpower

7. Capabilities

8. Limitations
New Facebook Pages
Less Participation
Barriers
Facebook Authorizations
Lack of Incentive
Jumping Through Hoops

9. Creative
All 810px wide, 1200px Tall, 400kb
Fan-gate
Entry Page
Thank You Page
Optional: Pre-Start, Ended Pages

10. The Future

11. The Future

12. Questions?
Thanks!