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Sales & Marketing Lessons from the Top 100 SaaS Companies of 2018

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For the second year in a row Forbes, in partnership with Bessemer Venture Partners and Salesforce Ventures, released its Cloud 100 list of the top private SaaS companies in world.

Drift analyzed the marketing and sales practices of this year’s top companies and found that more businesses than ever are implementing conversational marketing to engage with prospects and buyers directly on their sites.

In addition to conversational marketing, video and messaging along with open, ungated content have emerged as major trends adopted across the Cloud 100.

You can read the full report at: drift.com/blog/cloud-100-2018/

Publié dans : Technologie
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