Conversion

Toronto, Canada Area Canada

Advertising / Marketing / PR

A seasoned Direct and Digital marketing professional with a foundation in marketing technology and insights. I am currently Partner/VP of Insights and Technology at Conversion. I manage conversions technology platform development including: Mobile, Social and Web. In addition I work with many of our large clients on database, loyalty and lead generation marketing initiatives. As part of my role I developed and run the ongoing management of the Conversion Index Marketing Strategy tool. The Conversion Index™ is a robust measure of a brand’s ability to attract, engage and ultimately convert to sale today’s search enabled, socially-connected consumers, customers and clients. Over 250 digita...