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The DuPree Team Seller’s Advantage
954-752-1986 Email: dupree@dupreeteam.com
Condo | Villa | Townhome
A Message from Our PresidentA Message From Our President
The Keyes Company understands that finding the right buyer for your property requires
a customized marketing plan that extends beyond the boundaries of standard property
marketing. Our exclusive network of professional associates in combination with our
advanced technology, relocation services, international network and advanced selling
programs, help us successfully market one-of-a-kind properties in Florida.
Be assured that the Keyes Company’s standards are high and our competitors cannot
match our customer-oriented approach. We have a reputation built on integrity, skill and
effectiveness. As a Keyes Company client, you will benefit from our results-oriented
approach.
Providing exceptional customer service is the foundation of the Keyes Company. Since
1926, we have responded to the needs of our clients. We have a successful network of more
than 1,700 associates and 25 offices.
The Keyes Company spends over $6 million annually advertising properties – a tremendous
advantage for a seller. In combination with our experienced associates, you can be assured
a level of service that will certainly exceed your expectations.
We guarantee it.
Michael Pappas
President
The Keyes Company
The Keyes Company is a full-service real estate company whose heritage can be traced back to a small, one-desk office opened on
Biscayne Boulevard in Miami in 1926. The company has become a legend in Florida real estate and among the top real estate companies
in the country.
As an independently-owned family business, Keyes has served the residential and commercial real estate needs of Florida families,
neighborhoods and business communities. Keyes continues to grow with over 1,700 associates and 25 offices located throughout Dade,
Broward, Palm Beach, Martin, Monroe, and Volusia counties, as well as in Panama. Keyes is a founding member of the Leading Real
Estate Companies of the World and consistently ranks among the top 100 real estate companies in the country as measured by both sales
and transaction volume.
The Pappas family and the entire Keyes management team understands that this business is about serving people and helping them reach
their goals of home ownership. Our family values are upheld not only in our daily business, but through our corporate responsibility and
philanthropy in serving the community.
The Keyes Company History
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
The DuPree Team Seller’s Advantage
d u p r e e @ d u p r e e t e a m . c o m954-752-1986
What to Expect from The DuPree Team & Keyes
When you work with The DuPree Team, you can relax and leave the rest up to us. Our
entire team will be devoted to serving you and you will never be “just another listing”. You
won’t get passed along to a branch office, to someone’s voice mail without asking, or to a
secretary that knows very little about your property. It is likely that whoever takes your call
in our office will be able to help you immediately.
Our service is personal and singular. We’ll ask questions to understand your priorities
and goals. We know, from years of experience, that every Seller has a special request.
We’re very tuned in to what you need and will do whatever it takes to keep you satisfied.
From Beginning to End, Our Collective Goal is to Surprise
and Delight You Every Step of the Way
There are big differences that make The DuPree Team and Keyes Company unique and different
from the traditional real estate companies. Here is why: You won’t be “just a number” and be lost in
the shuffle. Our entire team will know your needs and priorities and will give you personal service
and attention. Rather than treating you the way we want to be treated, we want to treat you the way
you want to be treated.
Welcome to The DuPree Team & Keyes Company!
It is our pleasure to present you with this personalized guide to selling your property.
We have earned our reputation for excellence in real estate marketing and client service
through creative innovation, distinctive quality, market expertise and passion for what we
do. Our team approach is unparallel and will provide you with an unprecedented level of
service. Continuous guidance, support and communication throughout the entire process
are guaranteed. We invite you to experience our definition of real estate.
A History of SuccessA History of Success
F ifteen P residents
N ine W ars
T welve R ecessions
O ne D epression
E leven R ecoveries
T hree B ooms
T wenty-T hree H urricanes
… AND THE BEST IS YET TO COME!
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
A History of SuccessThe DuPree Team
Marta and Neil DuPree — The DuPree Team
Marta DuPree is the Broker/Vice President of the Keyes Company Realtors and has been
a licensed REALTOR® in Florida since 1979. The DuPree Team is the No. 1 producer for
Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume for
The DuPree Team is more than $1 Billion. Marta has earned national recognition as one
of the top 150 REALTORS® in the country. Marta is a graduate of Florida State University.
With residences in northwest Broward and Hillsboro Beach, Marta and Neil understand the
benefits of both waterfront and suburban living.
Neil DuPree joined the Keyes Company in 1996 after retiring from 20 years as owner-
operator of DuPree Homes. DuPree Homes built high-end custom homes in Broward and
Palm Beach counties. Neil is a graduate from the University of Florida with a bachelor of
science degree in building construction. In addition to being a licensed REALTOR®, Neil is
a state-licensed general contractor in the state of Florida. Neil brings 20 years of expertise
in home construction and contract negotiations to The DuPree Team. Neil and Marta have
two grown children and enjoy boating and family gatherings.
It’s been 34 years in the making...The DuPree Team brand. A team that has set the benchmark for real estate services
in the South Florida area! Over the years Marta and Neil DuPree and their elite team has been nationally recognized for
their legendary service, the quality of their marketing and their reputation for results. They have helped over 2,000 families
with their real estate needs...many who had a lifestyle dream of owning homes in multiple areas, often in the mountains
and the beach or desert.
“Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate experience that is re-
imagined and extra ordinary. By surprising and delighting our clients along each step of the way in their journey with us,
we know that they will spread the word and our business will flourish.”
Marta and Neil are passionate about real estate. You rarely get a second chance to do it right if not done well the first
time. Putting your clients in the center of all decisions and serving them to the highest level is what it is all about. Real
estate is not about selling “things”. Homes are not just bricks and mortar--- they’re a place where memories are made and
dreams are realized. We realize how important our skills as a Realtor®
are in helping other families live out their dreams.
We know that real estate has very little to do with plat maps, title work, and warranty deeds. Its more about the
relationships that are formed along the way. We work hard to master the art of real estate and to give exceptional service.
We want our clients to be absolutely confident that we will do everything we can to help them achieve their goals. If you
are successful, we are successful.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
The DuPree Team
Anny Ranaldo, our Listings Manager, joined the
DuPree Team in 1996. She handles the listing
process and monitors each property carefully
along the way. She sets up Realtor showings and
keeps our Sellers & Relocation Companies up-to-
date on broker feedback. Anny is always cheerful
and ready to assist our clients with all their needs.
Neyda Hughes, is our Client Care specialist and a
resident of Coral Springs for 12 years. She assists
in many aspects of satisfying our clients needs
and in addition she is bi-lingual. She provides
Realtor® feedback following showings and will
assist with marketing tasks. Neyda is always
smiling and eager to assist our clients.
Sandy Honeycutt, Closing Coordinator for the
DuPree Team has been licensed for the last 10
years. She is always ready and willing to help
with all your real estate needs or concerns to
make sure that you have a pleasant and smooth
transaction with The DuPree Team.
Our Support Staff — The DuPree Team
The DuPree Team
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Oscar Daza, a licensed REALTOR®, is originally
from Colombia but has resided in South Florida
for the past 18 years. He has a degree in Finance
from Florida International University and has
been in the real estate industry since 2001. Oscar
is bilingual and his professionalism along with
his expertise in banking and real estate makes a
great addition to our team.
Sharon Podwol, a licensed Florida REALTOR®
and professional buyer’s agent for more than a
decade, is dedicated to serving our clientele with
integrity and skill. Living most of her life in
South Florida, she is knowledgable of the area
and prides herself on being a reliable contact
for any real estate need. Sharon, a graduate of
the University of Florida, brings to The DuPree
Team her extensive marketing and development
experience as a New York City Madison Avenue
Advertising Executive. Before joining our team
she was a founder and partner of a boutique real
estate company specializing in luxury homes and
condos.
Kevin M. Reynolds, Esq., a Licensed Attorney and
Florida REALTOR®, is dedicated to providing his
clients with the highest level of professional real estate
services. Kevin was born in Sarasota, Florida and
receivedaB.B.A.degreewithaconcentrationinfinance
from Walla Walla University in Washington State and
a Juris Doctorate from Nova Southeastern University,
Shepard Broad Law Center. He is a member in good
standing of the Washington State Bar Association.
Whetheryou’relookingforyourfirsthomeoryou’rean
experiencedinvestor,Kevinwouldliketheopportunity
to partner with you and turn your real estate dreams
intoanaddress!
The DuPree TeamThe DuPree Team
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Bryan Zand has been a REALTOR® in South
Florida since 1988. Bryan is married with two
children and has been living in Parkland since
1999. Bryan is a buyer’s specialist who spends
most of his time working in Broward and
Palm Beach counties. He has been a relocation
specialist since 1998 and is comfortable working
condos on the beach, County Club communities
or helping the first time home buyer achieve
their dream of owning a new home. Bryan has
been a top producer throughout his 20+ year real
estate career, and has personally sold more than
$100,000,000 working with buyers exclusively.
Our Realtor® Associates — The DuPree Team
Sharon Podwol, a licensed Florida Realtor©
and professional buyer’s agent for more than
a decade, is dedicated to serving our clientele
with integrity and skill; helping to achieve
their real estate goals. Living most of her life
in South Florida, Sharon is happy to share her
considerable knowledge of the area. Sharon, a
graduate of the University of Florida, also brings
to the Dupree Team her extensive marketing
and development experience as a New York City
Madison Avenue Advertising Executive. Prior
to joining the DuPree Team she was a founder
and partner of a boutique real estate company
specializing in luxury homes and condos.
Dario Villalba is a licensed REALTOR® and has
resided in South Florida for the last thirteen
years. Originally from Argentina, Dario is
fluent in five languages and has a degree in
International Business and a degree in Genetic
Engineering. His real estate expertise specializes
in everything from foreclosures and short sales
to market analyses to large-scale investors.
Dario enjoys time with his family here in Coral
Springs.
The DuPree TeamThe DuPree Team
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Jim Howrey, licensed REALTOR, joined Keyes
in 2005 after a successful 25 year career in
Information Technology as a Project Manager
and Director. He is equally comfortable working
with buyer and sellers, and understands that,
for most clients, buying or selling a home is one
of the most important decisions in their lives.
Since November 2012 he has also specialized
in finding properties throughout the tri-county
area (Broward, Palm Beach, and Miami-Dade
counties) for large corporate investors. Jim and
his wife Mary are very pleased that they made
the decision to relocate to South Florida in 2002,
especially since tennis and golf are year-round
sports in this part of the country.
Our Realtor® Associates — The DuPree Team
Steve Lourim is a license REALTOR® and has lived
in South Florida since 1972. After earning a degree
in Marketing from the University of Wisconsin-
Milwaukee, Steve launched a successful career
in working with Fortune 500 companies as well
as owning a business that produced specialized
custom products. His extensive experience in
working with clients and determining their
specific needs has consistently generated
successful results. Clients find Steve’s professional
approach and easy-going. personality refreshing
and especially helpful during their home search
process.
Kevin M. Reynolds, Esq., a Licensed Attorney
and Florida REALTOR, is dedicated to providing
his clients with the highest level of professional
real estate services. By way of background,
Kevin was born in Sarasota, Florida. Seeking
new experiences, Kevin moved to the Pacific
Northwest where he received a B.B.A. degree
with a concentration in finance from Walla Walla
University in Washington State. Soon after, Kevin
returned to the Sunshine State and furthered his
education by receiving a Juris Doctorate from
Nova Southeastern University, Shepard Broad
Law Center. Kevin is a member in good standing
of the Washington State Bar Association. With
his legal background and passion for real estate,
Kevin provides remarkable insight to all his
clients.
Our LocationsOur Locations
k E Y E S . C O M954-752-1986
The DuPree Team
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Aventura
Boca Blue Lake
Boynton Beach
Commercial Sales
Coral Gables
Coral Springs/Parkland
Doral
Florida Keys
Homestead
Fort Lauderdale
Hollywood
Hutchinson Island
Jupiter/Tequesta
Sunset Kendall
Lighthouse Point
Miami Beach
Miami Lakes Welcome Center
New Smyrna Beach
Palm Beach
Palm Beach Gardens
Palmetto Bay
Plantation
Southwest Broward
Wellington
Weston
Keyes International-Panama
Why Keyes Should Be Your Only ChoiceWhy Keyes Should Be Your Choice
The Keyes Company has the essential services to market your property:
Reputation
Our established family business since 1926 has had the reputation, integrity,
and skills to market your property successfully.
Network
The Keyes Company has a network of more than 25 offices and 1,700
associates.
Marketing
Keyes associates are uncompromising in their attention to detail when
marketing your property. The Keyes Company’s advanced online technology
and fast sell programs enable you to feel confident that your property will be
seen by thousands of potential buyers.
Internet
Keyes.com is seen by over 1 million visitors per year; triple the traffic of any
other local firm. Our partnership with Realtor.com enables me to showcase
your property as an enhanced listing by including up to 25 photos, contact
information and many more property features.
Professional Training
Keyes training courses are designed to provide thorough and intensive
preparation with the ultimate goal of giving the associates a leading edge in
the competitive marketplace.
Keyes Mortgage Services
In-house mortgage services in partnership with Wells Fargo, one of the
largest financial institutions in America, enable associates to pre-qualify
potential buyers, increasing the likelihood of a sale.
Keyes Title Services
The Keyes Company, in partnership with Universal Land Title, the largest
and most respected title company in South Florida, is dedicated to providing
exceptional title and closing services.
The Keyes Company is committed to selling your property and ensures you
will receive the best service.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Family of ServicesFamily of Services
Keyes Real Estate • Keyes Mortgage •
Keyes Insurance • Keyes Title • AHS • ADT
Keyes Family of Services provides customers with the benefits and
convenience of working with Keyes’ real estate, financing, title and
warranty experts – all under one roof. We aim to provide you with a
rewarding closing experience.
Keyes Real Estate – In-depth knowledge of our business, our markets,
and our customers ensures the highest-quality experience for our
clients.
Keyes Mortgage – A strategic alliance between The Keyes Company
and Wells Fargo Home Mortgage assisting families with their dream
of homeownership by offering the best financing options to suit your
needs with competitive interest rates.
Keyes Title – Our Partnership with Universal Land Title ensures that
your property title is properly researched, recorded and free of legal
issues.
Keyes Insurance – Helping our customers find the most cost effective
policy to meet their needs. Quality coverage at the most reasonable
prices.
American Home Shield – Home warranty program which protects
Keyes customers against unexpected breakdowns of home appliances
and expensive repairs.
ADT – Protection services to safeguard customers and their families.
ADT provides a valuable service for customers with unique security
requirements.
The Keyes Company is dedicated to providing a superior real estate
experience to all of our customers. Our future business is based on
your first experience with us being memorable.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
MarketingMarket Leaders
We bring you the power of our Leading Real Estate Companies of the World® affliliation with the best companies
in real estate. According to REAL Trends 500, the premier third party industry report ranking 2011 sales of the top
American real estate companies, our network was responsible for 528,000 sales units -- over 30 percent more than
our closest network competitor.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
MarketingMarketing
Multiple Listing Services
Keyes will list your property in the appropriate
regional & local Multiple Listing Service.
Internal Marketing
Keyes will proactively market your property to
its network of 25 offices and over 1,700 sales
associates.
Real Time Responses to All Inquiries
We will respond immediately to buyers interested in
your property. Your Keyes professional will follow
up every lead thoroughly and quickly.
Appointment Scheduling
To ensure no missed opportunities for showings,
Keyes provides various methods to easily schedule
appointments, such as our associate and customer
appointment management system and trained,
friendly staff members in all of our offices.
Keyes Advertising
Advertising generates thousands of interested buyer
calls every week. The Keyes Company advertises in
local and regional newspapers as well as magazines
that include: The Miami Herald, The Sun-Sentinel,
The Palm Beach Post, the DuPont Registry and
various internet publications.
Internet Marketing & Email Notification
Information about your property is e-mailed to an
expansive list of registered buyers daily via our
e-mail alert.
Realtor.com
The majority of consumers begin their home search
on the internet. Realtor.com is the #1 most visited
homes-for-sale site, with more than 6 million
consumers visiting each month. Your property is
showcasedasanenhancedlisting,whichwillinclude
multiple photos, associate contact information and
detailed property descriptions.
Keyes.com
We showcase your property online where we receive
millions of visitors every year. Additionally, we
receive thousands of inquiries monthly.
24 Hour Hotline – Powered by Voicepad
The most innovative tool to sell your home – Keyes
24 Hour Hotline, powered by VoicePad®
, enables
Mobile Buyers to acquire information about your
propertyfrom anyphoneineitherEnglishor Spanish
and has the capability of directly connecting the
potential buyer to your Realtor.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Web Network
Our Properties are Seen by
Over 200,000,000 People Worldwide
WWW.KEYES.COM
WW W. DUPREETEAM.COM
REALTOR
R
REALTOR.comR
WWW.PARKLANDHOMECENTER.COM
WWW.FLORIDAHOMESBESTBUYS.COM
Web Networking
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Web Networking
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
In addition to the over 900 websites syndicated through KeyesConnect.com and List-
Hub.com, we also utilize Point2 to syndicate your listings even further. The number of
website that advertise your home becomes almost endless.
Web Networking
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Worldwide ExposureWorldwide Exposure
Relocation Services
Thousands of relocation leads, annually, are directed to Keyes through our affiliate members of Leading
Real Estate Companies of the World; a network of 600 of the best independent real estate companies in
the U.S. and internationally with nearly 150,000 associates. The Keyes Company’s listings are ranked the
“#1 most viewed” properties on Leading Real Estate Companies members’ websites worldwide.
We can help begin the process of your relocation today. Our Relocation Division ensures that we meet
the personal needs of every client by providing the highest quality services possible, including pre-arrival
counseling, financing options, personalized community information packages at your destination city and
a market analysis of your current home.
International Coverage
To promote your property worldwide, your Keyes Associate works with our international partners in more
than 35 countries including North, South and Central America, Asia and Europe.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
24 Hour Hotline24-Hour Hotline
VoicePad combines the Internet, signage
and print into a potent sales tool
The same VoicePad “Info 24-7” on your yard sign can be used in
newspapers, television ads and on the Internet. Prospective buyers can
easily acquire information before they engage a Realtor— eliminating the
“Intimidation Factor.” Your Keyes associate is notified IMMEDIATELY
of all inquiries and voicemails on your home.
So, when a buyer is ready to see your home, they can IMMEDIATELY
connect with your associate. Also, with VoicePad’s extensive reporting,
your Keyes Associate will know which advertising source originated the
sales inquiry on your home.
Your Associate has invested in the most innovative and powerful tool to sell your home —
VoicePad®
!
An endless number of prospects and Realtors will drive by your home every week. VoicePad enhances the effectiveness
of your yard sign by allowing buyers to request information about your home directly from their mobile telephone. It’s
fast, efficient and you’ll never have to worry about the flyer box being empty. Spanish-speaking inquiries can immediately
connect to a bilingual associate eliminating language barriers in the sales process.
More inquiries = More showings = Faster sale at the highest price
VoicePad makes it easy for potential buyers and their Realtors to learn about the wonderful features of your home. Your
home gets more attention and sells faster for top dollar! VoicePad leverages the power of over 260 million U.S. wireless
subscribers to deliver information on your home. Realtors use VoicePad to find out the MLS ID, square footage, price, or to
schedule a showing of your home on the spot.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Realtor.comRealtor.com
Your home will be on REALTOR.com®
where more home buyers and sellers choose to search for homes
Total Monthly Minutes Spent Online
(NATIONWIDE COMPARISON, in millions)
With the Keyes Company Showcase your Realtor will be able to post 25 jumbo size photos of your
home on Realtor.com®
. Your Realtor can also provide you with traffic reports detailing how many
customers have looked at your home. Along with the Keyes Company Showcase, the DuPree Team
subscribes to a featured listing section that are changed twice weekly, showcasing your home in
a high visibility spot on the Realtor.com website.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Key Market FactorsKey Marketing Factors
How long does it take to sell a property? Some properties may sell in
several days, others may take several months. By recognizing some key
factors that influence marketing a home, you can gain significant control
over market time.
Proper balance of these factors will accelerate the sale of your
property:
Price
In today’s competitive market, price above all is the single greatest factor
in expediting the sale of your property.
Location
The old adage of “Location, location, location” is still valid in today’s
market. It is an important factor which will affect your property’s value.
Competition
Buyers will compare your property with others in the area to determine the
market value. Buyers interpret value based on available properties in the
market.
Condition
A property’s condition will affect your property’s value. Optimizing
physical appearance maximizes value.
Terms & Incentives
By strengthening terms and incentives, you will not only increase your pool
of potential buyers, but also sell your home at the highest possible price.
Timing
Your motivation for selling your property is a critical component in the
pricing and marketing of your home. Another determining factor is whether
it is a buyers’ or seller’s market.
Your Keyes associate will work with you to analyze this and create a
program specifically designed for your needs. Market conditions cannot
be manipulated; an individually-tailored marketing plan of action must be
developed for each property
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
The Importance of Strategic Pricing
Determining the best competitive listing price can be one of the most challenging aspects of selling a
property. It is also one of the most important. If your property is listed at a price that is above market
value, you will lose potential buyers.
As Figure 1 illustrates, more buyers purchase their properties at market value than above market value.
The percentage increases as the price falls even further below market value. Therefore, by competitively
pricing your property, you will expose it to a much greater percentage of prospective buyers; thus
increasing your chances for a sale while also ensuring a final sale price that properly reflects the market
value of your home.
Timing is another critical factor to keep in mind when pricing your home. A property attracts the most
attention, excitement and interest from potential buyers and the real estate community when it is first
listed on the market. Therefore, your home has the highest chances of selling when it is fresh on the
market and the price is reasonably established. (See Figure 2)
We give you up-to-date information on what is happening in the market and on pricing, financing,
terms and the condition of competing properties. These are the key factors in getting your property sold
quickly at the best price and with minimum hassle.
The Marketing of Strategic Pricing
Figure 1 -Percentage of Buyers by Asking Price Figure 2 -Activity versus Timing
Number of Weeks on the Market
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Pricing Your Propety to SellPricing Your Property to Sell
Pricing your property competitively is critical to sell your property in a timely manner and at the
highest price possible. Current market conditions determine the value.
Incorrectly pricing your property can cost you time and money. Realistic pricing will achieve a
maximum sale price in a reasonable amount of time.
“When you hire us, we will immediately get to work
implementing our strategic pricing plan to sell your
property.”
General Guidelines…
Let’s review some important considerations. There are certain factors that are within our control and
others that are not. Those factors outside of our control are the following: the location, the square footage,
improvements and the amenities in place. The factors we can manage are the following: the overall
appearance of the property, how aggressively we market the property and the price, including terms and
incentives. As we agree to accept these outside factors that are beyond our control, we commit to focus
on pricing and preparation.
Local Market Observations…
Given today’s interest rates and large numbers of motivated buyers, now is the time to list and sell your
property.
Suggested Price Strategy…
My analysis of the comparable properties suggests a list price range of $----- to $-----. This will achieve
our primary goal... the sale of your property in the shortest period of time.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Marketing Plan of ActionMarketing Plan of Action
• Enter listing into Multiple Listing Service
• Schedule property photos and virtual tour
• “For Sale” signs & 24 Hour Hotline riders installed
• Review showing tips
• Prepare property flyer/professional color brochure that includes a full property description, MLS information,
multiple color photos, floor plan and survey (when available), and aerial view.
• Create advertising plan and schedule
• Eblast property flyer to Realtor Community
• Showcase property on Keyes web network and Keyes partnership websites (over 900 websites)
• Continue ongoing communication with customer
• Office preview/caravan
• Cable TV advertising
• Provide customers with feedback on all showings and property previews
• Featured home positioning on Realtor.com
On-going
• Continued ongoing communication with customer
• Show property to potential buyers
• Evaluate home’s current positioning in the market place, including price, value, days on market, etc.
THE RESULT:
• Obtain and negotiate an acceptable contract on your property!
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Preparing Your Home
The greatest first impressions begin with a clean and clutter-free home--what today’s buyers are looking for. As
your chosen Keyes associate, I will guide you along the way to make the impression that can make the sale.
Preparing Your Home
Your Home’s Curb Appeal
•	 Maintain lush lawn
•	 Trim shrubs
•	 Edge gardens and walkways
•	 Weed and mulch
•	 Sweep walkways and driveway, remove
branches, litter or toys
•	 Add color and fill in bare spots with
seasonal plantings
•	 Pressure clean exterior
•	 Clean and repair patio and deck area
•	 Remove any outdoor furniture which is
not in good condition
•	 Make sure pool or spa sparkles
•	 Have roof evaluated for cracks or loose
tiles
•	 Repair broken windows and shutters,
replace torn screens, make sure frames
and seams have solid caulking
•	 Touch up exterior paint and repair
gutters
•	 Polish all exterior hardware
•	 Routine A/C inspection, including filter
replacement
•	 Paint the front door
•	 Add a new front doormat
•	 Replace doorbell, if necessary
General Interior Tips
•	 Prepare walls in neutral and warm
palette
•	 Professionally steam clean carpet
•	 Polish hardwood floors, refinish if
necessary
•	 Wash all windows, window sills,
vacuum blinds
•	 Clean, de-clutter, and stage fireplace for
showing
•	 Clean out and organize closets, add
extra space by packing clothes and
items you
•	 will not need again until after you have
moved
•	 Remove extra furniture, worn rugs, and
items you do not use; keep papers, toys,
etc. picked up—especially on stairways
•	 Repair problems such as loose door
knobs, cracked molding, leaking taps
and toilets, squeaky doors, closets, or
screen doors which are off their tracks
•	 Place fresh scented candles, plug ins or
diffusers throughout the home
•	 Secure jewelry, cash, and other
valuables
The Living Room
•	 Create a warm and welcoming area
The Dining Room
•	 Have all display items cleaned and
polished
•	 Set the table for a formal dinner to help
potential buyers imagine entertaining
here
The Kitchen
•	 Make sure appliances are spotless inside
•	 and out
•	 Make sure all appliances are in perfect
working order
•	 Check for any hidden areas that may
accumulate dirt
•	 Clean baseboards and flooring
•	 De-clutter all counter space, remove
countertop appliances
•	 Organize items inside cabinets, pre-pack
anything you will not be using before
you move
The Bathrooms
•	 Remove all rust and mildew
•	 Make sure tile, fixtures, shower doors
are clean and shinning
•	 Make sure all fixtures are in good
condition
•	 Replace loose caulking or grout
•	 Make sure lighting is bright, but soft
•	 Stage with fresh towels and candles
The Master Bedroom
•	 Organize furnishings to create an
inviting and relaxing environment
The Garage
•	 Sell, donate or dispose of any
unnecessary items
•	 Provide strong overhead light
•	 Organize storage or work areas
The Attic
•	 Organize and de-clutter area
•	 Make sure energy-saving insulationis
apparent
•	 Make sure air vent is in working order
•	 Provide strong overhead lighting
When It’s Time to Show
•	 Prepare a resource folder containing
recent utilities, insurance, tax and
repair work orders to facilitate potential
buyers
•	 Ensure proper lighting by opening
blinds, drapes, etc.
•	 De-clutter, check to make sure beds
are made with fresh linens and pillows,
clothes must be put away
•	 Give the carpets a quick vacuuming
•	 Set pleasant mood with ambience music
•	 Add some strategically placed fresh
flowers
•	 Arrange for pets to stay with neighbors
during showings
•	 Make sure pet areas are clean and odor-
free
•	 Make sure all trash is disposed of in
neatly covered bins
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Preparing Your HomeYour Home Under Contract
Now That You Are Under Contract
The Seamless Transaction... here are some of the steps we take during the “under contract”
process:
•	 We confirm that the earnest money has been deposited in the escrow account.
•	 We deliver condominium declarations and by-laws or Home Owner Association documents to the Buyer or their Realtor®.
•	 We follow up by email with signed contracts for signature by all parties, when required or requested.
•	 We coordinate with the Buyer’s lender regarding loan approval process and time scheduled.
•	 We ensure appraisals and necessary surveys have been ordered in a timely manner.
•	 We obtain a pre-qualification or loan approval letter from the Buyer’s lender.
•	 We arrange access with the appraiser.
•	 We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based Paint Disclosures and
other necessary documents as required.
•	 We schedule the property inspection and negotiate items that are requested. We obtain estimates for repairs that are
necessary. We also coordinate mold inspections and mitigation when necessary.
•	 We negotiate the transfer of any applicable Club Memberships.
•	 We review your HUD Statement prior to closing and coordinate actual closing arrangements, key transfers, etc.
•	 We coordinate final inspections.
•	 We consult with you, the Buyer and the selling Realtor® throughout settlement and troubleshoot any potential
problems in advance, or handle last minute complications.
“Our goal is to have you leave your real estate experience with us feeling
like it was the best you have ever had”
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Preparing Your HomeOur Partnership
Our Partnership
The Marketing and sale of your property requires us to work together to get the job done.
Here is what we ask from you:
•	 Price your property competitively.
•	 Prepare your property to be in the best possible condition for showings.
•	 Cooperate in making access for showings as easy as possible for Realtors.
•	 Provide all pertinent information and documents related to property as requested.
•	 Complete and sign property disclosure forms.
•	 Be candid with your recommendations and suggestions at any time during the marketing process.
•	 Notify us when travel plans take you away from home to stay in communication.
•	 When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to honor reasonable
contingencies.
•	 Consider all offers individually. Be prepared to make reasonable compromises when necessary.
•	 Return all paperwork promptly.
•	 Take care of any maintenance required.
•	 Plan to close and vacate the property on schedule, per the contract.
•	 Deliver your property in the condition required at closing.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Putting You in the Center of Everything We Do!
Marta
DuPree
Marketing &
Technology
Director
Closing
Coordinator
Neil
DuPree
Listing
Manager
Client
Care
Manager
Realtor
Partners
Buyer
Specialist
“The DuPree Team
provided excellent service
in all phases of the real
estate process...The DuPree
Team is the best real estate
team I have worked with
to date.”
--Bill Kelley
MarketingMarketing
The traditional model for real estate has one agent trying to be all things to all people. The general practitioner provides
all of the necessary services alone, thus serving only a small number of clients at a time. This business model allows for
limited service at its best. Our team structure for real estate places you, the client, in the center of our operation, with a
specialist serving you during each phase of your real estate transaction.
We are unique and different from other real estate firms. Our company is comprised of a team of specialists who each
perform a different task in serving our clients. Every member of our team goes above and beyond to do whatever it takes
to satisfy and delight. We drop everything to get paperwork to your home. We bring you keys when you lock yourself out.
However, we don’t consider this unusual or out of the ordinary — it’s what friends do for friends.
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Resume
Marta and Neil DuPree
Resume’
k E Y E S . C O M954-752-1986
Resume'
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
Experience:
	 Marta DuPree
	 1978 – present: REALTORSpecializing in single family, multi-family,
	 condominiums, land sales, investment, short sale, and REO properties(Bank Owned)
	 Neil DuPree
	 1996 – present: REALTORSpecializing in single family, multi-family,
	 condominiums, land sales, investment, short sale, and REO properties(Bank Owned)
	 1976 - General Contractor
Affiliations:
	 Greater Fort Lauderdale Board of Realtors
	 Florida Association of Realtors
	 National Association of Realtors
	 NAHREP - National Association of Hispanic Real Estate Professionals
Master Brokers Forum
Leading Real Estate Companies of the World
Designations, Education, and Certifications:
	 Florida State University: BS Degree in Home Economics - Marta DuPree
	 University of Florida: BS Degree in Building Construction - Neil DuPree
	 CLHMS - Certified Luxury Home Marketing Specialist
Certified Distressed Property Specialist
	 Certified Investment Agent Specialist
	 REO - Real Estate Owned Specialist
Awards:
	 Wall Street Journal/Real Trends Top 250 Teams in the U.S.
	 1992-2012: Keyes #1 Team with over 1600 Realtors
Hobbies & Interests:
	 Married
	 Children: Sean and Cristina
	 Hobbies: Boating, Tennis, Movies
Marketing
ReferencesOur Clients Speak for Us
“You are great people and you have made buying my first property in Florida “a walk in the sun.”
										-Maria Defalco
“We found the entire staff experience in working with The DuPree Team to be exceptional. From the initial market assessment, to the marketing of
our home, to the final closing, we found The DuPree Team to be very knowledgeable and easy to work with as they helped us to sell our home in an
extremely difficult market. We would highly recommend The DuPree Team.”
										-Edward & Elaine Wilkening
“Everyone was enthusiastic, professional, and positive. The DuPree Team met our expectations in every way. They thoroughly understand the real
estate market in South Florida... All the DuPree Team is very enthusiastic, courteous, and hardworking. They always answer their phone! The closing
specialists made that process problem free. All in all, a most positive experience in a mediocre housing market.”
										-Raul &Mary Romero
“I can’t imagine a more professional, knowledgeable or dedicated real estate team than The DuPree Team. It made a usually stressful experience seem
easy. Also when we had nearly lost all hope of finding what we were really looking for, Marta DuPree was able to match us up with the perfect property.
No one knows Parkland better!”												
														
										-Judith & Alfredo Ramos
“Team is the key word - everyone working together! Helped us reach a realistic price and sold in one week because of the tremendous amount of
exposure. We thank you all!”
										-Marlene Peritzmam
“The Team really works together as a team trying their very best in getting things done in a satisfactory manner. Their goal is to represent Keyes as best as
they can and to satisfy the seller in getting the best price for the home! It’s not only a business but a close relationship between seller and realtor. We truly
have been pleased with The DuPree Team.”
										-Marion & Al Shoostine
Success leave clues...
We’ve helped more than 2,000 families with the sale of their home. Will your property be the next
addition to a history of success?
Our Service Will Change Your Standards!
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
In Summary
k E Y E S . C O M954-752-1986 k E Y E S . C O M
The DuPree Team
2920 N. University Drive
Coral Springs, Florida 33065
954-752-1986
Email: DuPree@DuPreeTeam.com
d u p r e e @ d u p r e e t e a m . c o m

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Listing packet condo villa-twnhm

  • 1. w w w . d u p r e e t e a m . c o m The DuPree Team Seller’s Advantage 954-752-1986 Email: dupree@dupreeteam.com Condo | Villa | Townhome
  • 2. A Message from Our PresidentA Message From Our President The Keyes Company understands that finding the right buyer for your property requires a customized marketing plan that extends beyond the boundaries of standard property marketing. Our exclusive network of professional associates in combination with our advanced technology, relocation services, international network and advanced selling programs, help us successfully market one-of-a-kind properties in Florida. Be assured that the Keyes Company’s standards are high and our competitors cannot match our customer-oriented approach. We have a reputation built on integrity, skill and effectiveness. As a Keyes Company client, you will benefit from our results-oriented approach. Providing exceptional customer service is the foundation of the Keyes Company. Since 1926, we have responded to the needs of our clients. We have a successful network of more than 1,700 associates and 25 offices. The Keyes Company spends over $6 million annually advertising properties – a tremendous advantage for a seller. In combination with our experienced associates, you can be assured a level of service that will certainly exceed your expectations. We guarantee it. Michael Pappas President The Keyes Company The Keyes Company is a full-service real estate company whose heritage can be traced back to a small, one-desk office opened on Biscayne Boulevard in Miami in 1926. The company has become a legend in Florida real estate and among the top real estate companies in the country. As an independently-owned family business, Keyes has served the residential and commercial real estate needs of Florida families, neighborhoods and business communities. Keyes continues to grow with over 1,700 associates and 25 offices located throughout Dade, Broward, Palm Beach, Martin, Monroe, and Volusia counties, as well as in Panama. Keyes is a founding member of the Leading Real Estate Companies of the World and consistently ranks among the top 100 real estate companies in the country as measured by both sales and transaction volume. The Pappas family and the entire Keyes management team understands that this business is about serving people and helping them reach their goals of home ownership. Our family values are upheld not only in our daily business, but through our corporate responsibility and philanthropy in serving the community. The Keyes Company History 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 3. The DuPree Team Seller’s Advantage d u p r e e @ d u p r e e t e a m . c o m954-752-1986 What to Expect from The DuPree Team & Keyes When you work with The DuPree Team, you can relax and leave the rest up to us. Our entire team will be devoted to serving you and you will never be “just another listing”. You won’t get passed along to a branch office, to someone’s voice mail without asking, or to a secretary that knows very little about your property. It is likely that whoever takes your call in our office will be able to help you immediately. Our service is personal and singular. We’ll ask questions to understand your priorities and goals. We know, from years of experience, that every Seller has a special request. We’re very tuned in to what you need and will do whatever it takes to keep you satisfied. From Beginning to End, Our Collective Goal is to Surprise and Delight You Every Step of the Way There are big differences that make The DuPree Team and Keyes Company unique and different from the traditional real estate companies. Here is why: You won’t be “just a number” and be lost in the shuffle. Our entire team will know your needs and priorities and will give you personal service and attention. Rather than treating you the way we want to be treated, we want to treat you the way you want to be treated. Welcome to The DuPree Team & Keyes Company! It is our pleasure to present you with this personalized guide to selling your property. We have earned our reputation for excellence in real estate marketing and client service through creative innovation, distinctive quality, market expertise and passion for what we do. Our team approach is unparallel and will provide you with an unprecedented level of service. Continuous guidance, support and communication throughout the entire process are guaranteed. We invite you to experience our definition of real estate.
  • 4. A History of SuccessA History of Success F ifteen P residents N ine W ars T welve R ecessions O ne D epression E leven R ecoveries T hree B ooms T wenty-T hree H urricanes … AND THE BEST IS YET TO COME! 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 5. A History of SuccessThe DuPree Team Marta and Neil DuPree — The DuPree Team Marta DuPree is the Broker/Vice President of the Keyes Company Realtors and has been a licensed REALTOR® in Florida since 1979. The DuPree Team is the No. 1 producer for Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume for The DuPree Team is more than $1 Billion. Marta has earned national recognition as one of the top 150 REALTORS® in the country. Marta is a graduate of Florida State University. With residences in northwest Broward and Hillsboro Beach, Marta and Neil understand the benefits of both waterfront and suburban living. Neil DuPree joined the Keyes Company in 1996 after retiring from 20 years as owner- operator of DuPree Homes. DuPree Homes built high-end custom homes in Broward and Palm Beach counties. Neil is a graduate from the University of Florida with a bachelor of science degree in building construction. In addition to being a licensed REALTOR®, Neil is a state-licensed general contractor in the state of Florida. Neil brings 20 years of expertise in home construction and contract negotiations to The DuPree Team. Neil and Marta have two grown children and enjoy boating and family gatherings. It’s been 34 years in the making...The DuPree Team brand. A team that has set the benchmark for real estate services in the South Florida area! Over the years Marta and Neil DuPree and their elite team has been nationally recognized for their legendary service, the quality of their marketing and their reputation for results. They have helped over 2,000 families with their real estate needs...many who had a lifestyle dream of owning homes in multiple areas, often in the mountains and the beach or desert. “Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate experience that is re- imagined and extra ordinary. By surprising and delighting our clients along each step of the way in their journey with us, we know that they will spread the word and our business will flourish.” Marta and Neil are passionate about real estate. You rarely get a second chance to do it right if not done well the first time. Putting your clients in the center of all decisions and serving them to the highest level is what it is all about. Real estate is not about selling “things”. Homes are not just bricks and mortar--- they’re a place where memories are made and dreams are realized. We realize how important our skills as a Realtor® are in helping other families live out their dreams. We know that real estate has very little to do with plat maps, title work, and warranty deeds. Its more about the relationships that are formed along the way. We work hard to master the art of real estate and to give exceptional service. We want our clients to be absolutely confident that we will do everything we can to help them achieve their goals. If you are successful, we are successful. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 6. The DuPree Team Anny Ranaldo, our Listings Manager, joined the DuPree Team in 1996. She handles the listing process and monitors each property carefully along the way. She sets up Realtor showings and keeps our Sellers & Relocation Companies up-to- date on broker feedback. Anny is always cheerful and ready to assist our clients with all their needs. Neyda Hughes, is our Client Care specialist and a resident of Coral Springs for 12 years. She assists in many aspects of satisfying our clients needs and in addition she is bi-lingual. She provides Realtor® feedback following showings and will assist with marketing tasks. Neyda is always smiling and eager to assist our clients. Sandy Honeycutt, Closing Coordinator for the DuPree Team has been licensed for the last 10 years. She is always ready and willing to help with all your real estate needs or concerns to make sure that you have a pleasant and smooth transaction with The DuPree Team. Our Support Staff — The DuPree Team The DuPree Team 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 7. Oscar Daza, a licensed REALTOR®, is originally from Colombia but has resided in South Florida for the past 18 years. He has a degree in Finance from Florida International University and has been in the real estate industry since 2001. Oscar is bilingual and his professionalism along with his expertise in banking and real estate makes a great addition to our team. Sharon Podwol, a licensed Florida REALTOR® and professional buyer’s agent for more than a decade, is dedicated to serving our clientele with integrity and skill. Living most of her life in South Florida, she is knowledgable of the area and prides herself on being a reliable contact for any real estate need. Sharon, a graduate of the University of Florida, brings to The DuPree Team her extensive marketing and development experience as a New York City Madison Avenue Advertising Executive. Before joining our team she was a founder and partner of a boutique real estate company specializing in luxury homes and condos. Kevin M. Reynolds, Esq., a Licensed Attorney and Florida REALTOR®, is dedicated to providing his clients with the highest level of professional real estate services. Kevin was born in Sarasota, Florida and receivedaB.B.A.degreewithaconcentrationinfinance from Walla Walla University in Washington State and a Juris Doctorate from Nova Southeastern University, Shepard Broad Law Center. He is a member in good standing of the Washington State Bar Association. Whetheryou’relookingforyourfirsthomeoryou’rean experiencedinvestor,Kevinwouldliketheopportunity to partner with you and turn your real estate dreams intoanaddress! The DuPree TeamThe DuPree Team 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m Bryan Zand has been a REALTOR® in South Florida since 1988. Bryan is married with two children and has been living in Parkland since 1999. Bryan is a buyer’s specialist who spends most of his time working in Broward and Palm Beach counties. He has been a relocation specialist since 1998 and is comfortable working condos on the beach, County Club communities or helping the first time home buyer achieve their dream of owning a new home. Bryan has been a top producer throughout his 20+ year real estate career, and has personally sold more than $100,000,000 working with buyers exclusively. Our Realtor® Associates — The DuPree Team Sharon Podwol, a licensed Florida Realtor© and professional buyer’s agent for more than a decade, is dedicated to serving our clientele with integrity and skill; helping to achieve their real estate goals. Living most of her life in South Florida, Sharon is happy to share her considerable knowledge of the area. Sharon, a graduate of the University of Florida, also brings to the Dupree Team her extensive marketing and development experience as a New York City Madison Avenue Advertising Executive. Prior to joining the DuPree Team she was a founder and partner of a boutique real estate company specializing in luxury homes and condos.
  • 8. Dario Villalba is a licensed REALTOR® and has resided in South Florida for the last thirteen years. Originally from Argentina, Dario is fluent in five languages and has a degree in International Business and a degree in Genetic Engineering. His real estate expertise specializes in everything from foreclosures and short sales to market analyses to large-scale investors. Dario enjoys time with his family here in Coral Springs. The DuPree TeamThe DuPree Team 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m Jim Howrey, licensed REALTOR, joined Keyes in 2005 after a successful 25 year career in Information Technology as a Project Manager and Director. He is equally comfortable working with buyer and sellers, and understands that, for most clients, buying or selling a home is one of the most important decisions in their lives. Since November 2012 he has also specialized in finding properties throughout the tri-county area (Broward, Palm Beach, and Miami-Dade counties) for large corporate investors. Jim and his wife Mary are very pleased that they made the decision to relocate to South Florida in 2002, especially since tennis and golf are year-round sports in this part of the country. Our Realtor® Associates — The DuPree Team Steve Lourim is a license REALTOR® and has lived in South Florida since 1972. After earning a degree in Marketing from the University of Wisconsin- Milwaukee, Steve launched a successful career in working with Fortune 500 companies as well as owning a business that produced specialized custom products. His extensive experience in working with clients and determining their specific needs has consistently generated successful results. Clients find Steve’s professional approach and easy-going. personality refreshing and especially helpful during their home search process. Kevin M. Reynolds, Esq., a Licensed Attorney and Florida REALTOR, is dedicated to providing his clients with the highest level of professional real estate services. By way of background, Kevin was born in Sarasota, Florida. Seeking new experiences, Kevin moved to the Pacific Northwest where he received a B.B.A. degree with a concentration in finance from Walla Walla University in Washington State. Soon after, Kevin returned to the Sunshine State and furthered his education by receiving a Juris Doctorate from Nova Southeastern University, Shepard Broad Law Center. Kevin is a member in good standing of the Washington State Bar Association. With his legal background and passion for real estate, Kevin provides remarkable insight to all his clients.
  • 9. Our LocationsOur Locations k E Y E S . C O M954-752-1986 The DuPree Team 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m Aventura Boca Blue Lake Boynton Beach Commercial Sales Coral Gables Coral Springs/Parkland Doral Florida Keys Homestead Fort Lauderdale Hollywood Hutchinson Island Jupiter/Tequesta Sunset Kendall Lighthouse Point Miami Beach Miami Lakes Welcome Center New Smyrna Beach Palm Beach Palm Beach Gardens Palmetto Bay Plantation Southwest Broward Wellington Weston Keyes International-Panama
  • 10. Why Keyes Should Be Your Only ChoiceWhy Keyes Should Be Your Choice The Keyes Company has the essential services to market your property: Reputation Our established family business since 1926 has had the reputation, integrity, and skills to market your property successfully. Network The Keyes Company has a network of more than 25 offices and 1,700 associates. Marketing Keyes associates are uncompromising in their attention to detail when marketing your property. The Keyes Company’s advanced online technology and fast sell programs enable you to feel confident that your property will be seen by thousands of potential buyers. Internet Keyes.com is seen by over 1 million visitors per year; triple the traffic of any other local firm. Our partnership with Realtor.com enables me to showcase your property as an enhanced listing by including up to 25 photos, contact information and many more property features. Professional Training Keyes training courses are designed to provide thorough and intensive preparation with the ultimate goal of giving the associates a leading edge in the competitive marketplace. Keyes Mortgage Services In-house mortgage services in partnership with Wells Fargo, one of the largest financial institutions in America, enable associates to pre-qualify potential buyers, increasing the likelihood of a sale. Keyes Title Services The Keyes Company, in partnership with Universal Land Title, the largest and most respected title company in South Florida, is dedicated to providing exceptional title and closing services. The Keyes Company is committed to selling your property and ensures you will receive the best service. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 11. Family of ServicesFamily of Services Keyes Real Estate • Keyes Mortgage • Keyes Insurance • Keyes Title • AHS • ADT Keyes Family of Services provides customers with the benefits and convenience of working with Keyes’ real estate, financing, title and warranty experts – all under one roof. We aim to provide you with a rewarding closing experience. Keyes Real Estate – In-depth knowledge of our business, our markets, and our customers ensures the highest-quality experience for our clients. Keyes Mortgage – A strategic alliance between The Keyes Company and Wells Fargo Home Mortgage assisting families with their dream of homeownership by offering the best financing options to suit your needs with competitive interest rates. Keyes Title – Our Partnership with Universal Land Title ensures that your property title is properly researched, recorded and free of legal issues. Keyes Insurance – Helping our customers find the most cost effective policy to meet their needs. Quality coverage at the most reasonable prices. American Home Shield – Home warranty program which protects Keyes customers against unexpected breakdowns of home appliances and expensive repairs. ADT – Protection services to safeguard customers and their families. ADT provides a valuable service for customers with unique security requirements. The Keyes Company is dedicated to providing a superior real estate experience to all of our customers. Our future business is based on your first experience with us being memorable. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 12. MarketingMarket Leaders We bring you the power of our Leading Real Estate Companies of the World® affliliation with the best companies in real estate. According to REAL Trends 500, the premier third party industry report ranking 2011 sales of the top American real estate companies, our network was responsible for 528,000 sales units -- over 30 percent more than our closest network competitor. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 13. MarketingMarketing Multiple Listing Services Keyes will list your property in the appropriate regional & local Multiple Listing Service. Internal Marketing Keyes will proactively market your property to its network of 25 offices and over 1,700 sales associates. Real Time Responses to All Inquiries We will respond immediately to buyers interested in your property. Your Keyes professional will follow up every lead thoroughly and quickly. Appointment Scheduling To ensure no missed opportunities for showings, Keyes provides various methods to easily schedule appointments, such as our associate and customer appointment management system and trained, friendly staff members in all of our offices. Keyes Advertising Advertising generates thousands of interested buyer calls every week. The Keyes Company advertises in local and regional newspapers as well as magazines that include: The Miami Herald, The Sun-Sentinel, The Palm Beach Post, the DuPont Registry and various internet publications. Internet Marketing & Email Notification Information about your property is e-mailed to an expansive list of registered buyers daily via our e-mail alert. Realtor.com The majority of consumers begin their home search on the internet. Realtor.com is the #1 most visited homes-for-sale site, with more than 6 million consumers visiting each month. Your property is showcasedasanenhancedlisting,whichwillinclude multiple photos, associate contact information and detailed property descriptions. Keyes.com We showcase your property online where we receive millions of visitors every year. Additionally, we receive thousands of inquiries monthly. 24 Hour Hotline – Powered by Voicepad The most innovative tool to sell your home – Keyes 24 Hour Hotline, powered by VoicePad® , enables Mobile Buyers to acquire information about your propertyfrom anyphoneineitherEnglishor Spanish and has the capability of directly connecting the potential buyer to your Realtor. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 14. Web Network Our Properties are Seen by Over 200,000,000 People Worldwide WWW.KEYES.COM WW W. DUPREETEAM.COM REALTOR R REALTOR.comR WWW.PARKLANDHOMECENTER.COM WWW.FLORIDAHOMESBESTBUYS.COM Web Networking 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 15. Web Networking 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m In addition to the over 900 websites syndicated through KeyesConnect.com and List- Hub.com, we also utilize Point2 to syndicate your listings even further. The number of website that advertise your home becomes almost endless.
  • 16. Web Networking 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 17. Worldwide ExposureWorldwide Exposure Relocation Services Thousands of relocation leads, annually, are directed to Keyes through our affiliate members of Leading Real Estate Companies of the World; a network of 600 of the best independent real estate companies in the U.S. and internationally with nearly 150,000 associates. The Keyes Company’s listings are ranked the “#1 most viewed” properties on Leading Real Estate Companies members’ websites worldwide. We can help begin the process of your relocation today. Our Relocation Division ensures that we meet the personal needs of every client by providing the highest quality services possible, including pre-arrival counseling, financing options, personalized community information packages at your destination city and a market analysis of your current home. International Coverage To promote your property worldwide, your Keyes Associate works with our international partners in more than 35 countries including North, South and Central America, Asia and Europe. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 18. 24 Hour Hotline24-Hour Hotline VoicePad combines the Internet, signage and print into a potent sales tool The same VoicePad “Info 24-7” on your yard sign can be used in newspapers, television ads and on the Internet. Prospective buyers can easily acquire information before they engage a Realtor— eliminating the “Intimidation Factor.” Your Keyes associate is notified IMMEDIATELY of all inquiries and voicemails on your home. So, when a buyer is ready to see your home, they can IMMEDIATELY connect with your associate. Also, with VoicePad’s extensive reporting, your Keyes Associate will know which advertising source originated the sales inquiry on your home. Your Associate has invested in the most innovative and powerful tool to sell your home — VoicePad® ! An endless number of prospects and Realtors will drive by your home every week. VoicePad enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile telephone. It’s fast, efficient and you’ll never have to worry about the flyer box being empty. Spanish-speaking inquiries can immediately connect to a bilingual associate eliminating language barriers in the sales process. More inquiries = More showings = Faster sale at the highest price VoicePad makes it easy for potential buyers and their Realtors to learn about the wonderful features of your home. Your home gets more attention and sells faster for top dollar! VoicePad leverages the power of over 260 million U.S. wireless subscribers to deliver information on your home. Realtors use VoicePad to find out the MLS ID, square footage, price, or to schedule a showing of your home on the spot. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 19. Realtor.comRealtor.com Your home will be on REALTOR.com® where more home buyers and sellers choose to search for homes Total Monthly Minutes Spent Online (NATIONWIDE COMPARISON, in millions) With the Keyes Company Showcase your Realtor will be able to post 25 jumbo size photos of your home on Realtor.com® . Your Realtor can also provide you with traffic reports detailing how many customers have looked at your home. Along with the Keyes Company Showcase, the DuPree Team subscribes to a featured listing section that are changed twice weekly, showcasing your home in a high visibility spot on the Realtor.com website. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 20. Key Market FactorsKey Marketing Factors How long does it take to sell a property? Some properties may sell in several days, others may take several months. By recognizing some key factors that influence marketing a home, you can gain significant control over market time. Proper balance of these factors will accelerate the sale of your property: Price In today’s competitive market, price above all is the single greatest factor in expediting the sale of your property. Location The old adage of “Location, location, location” is still valid in today’s market. It is an important factor which will affect your property’s value. Competition Buyers will compare your property with others in the area to determine the market value. Buyers interpret value based on available properties in the market. Condition A property’s condition will affect your property’s value. Optimizing physical appearance maximizes value. Terms & Incentives By strengthening terms and incentives, you will not only increase your pool of potential buyers, but also sell your home at the highest possible price. Timing Your motivation for selling your property is a critical component in the pricing and marketing of your home. Another determining factor is whether it is a buyers’ or seller’s market. Your Keyes associate will work with you to analyze this and create a program specifically designed for your needs. Market conditions cannot be manipulated; an individually-tailored marketing plan of action must be developed for each property 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 21. The Importance of Strategic Pricing Determining the best competitive listing price can be one of the most challenging aspects of selling a property. It is also one of the most important. If your property is listed at a price that is above market value, you will lose potential buyers. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by competitively pricing your property, you will expose it to a much greater percentage of prospective buyers; thus increasing your chances for a sale while also ensuring a final sale price that properly reflects the market value of your home. Timing is another critical factor to keep in mind when pricing your home. A property attracts the most attention, excitement and interest from potential buyers and the real estate community when it is first listed on the market. Therefore, your home has the highest chances of selling when it is fresh on the market and the price is reasonably established. (See Figure 2) We give you up-to-date information on what is happening in the market and on pricing, financing, terms and the condition of competing properties. These are the key factors in getting your property sold quickly at the best price and with minimum hassle. The Marketing of Strategic Pricing Figure 1 -Percentage of Buyers by Asking Price Figure 2 -Activity versus Timing Number of Weeks on the Market 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 22. Pricing Your Propety to SellPricing Your Property to Sell Pricing your property competitively is critical to sell your property in a timely manner and at the highest price possible. Current market conditions determine the value. Incorrectly pricing your property can cost you time and money. Realistic pricing will achieve a maximum sale price in a reasonable amount of time. “When you hire us, we will immediately get to work implementing our strategic pricing plan to sell your property.” General Guidelines… Let’s review some important considerations. There are certain factors that are within our control and others that are not. Those factors outside of our control are the following: the location, the square footage, improvements and the amenities in place. The factors we can manage are the following: the overall appearance of the property, how aggressively we market the property and the price, including terms and incentives. As we agree to accept these outside factors that are beyond our control, we commit to focus on pricing and preparation. Local Market Observations… Given today’s interest rates and large numbers of motivated buyers, now is the time to list and sell your property. Suggested Price Strategy… My analysis of the comparable properties suggests a list price range of $----- to $-----. This will achieve our primary goal... the sale of your property in the shortest period of time. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 23. Marketing Plan of ActionMarketing Plan of Action • Enter listing into Multiple Listing Service • Schedule property photos and virtual tour • “For Sale” signs & 24 Hour Hotline riders installed • Review showing tips • Prepare property flyer/professional color brochure that includes a full property description, MLS information, multiple color photos, floor plan and survey (when available), and aerial view. • Create advertising plan and schedule • Eblast property flyer to Realtor Community • Showcase property on Keyes web network and Keyes partnership websites (over 900 websites) • Continue ongoing communication with customer • Office preview/caravan • Cable TV advertising • Provide customers with feedback on all showings and property previews • Featured home positioning on Realtor.com On-going • Continued ongoing communication with customer • Show property to potential buyers • Evaluate home’s current positioning in the market place, including price, value, days on market, etc. THE RESULT: • Obtain and negotiate an acceptable contract on your property! 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 24. Preparing Your Home The greatest first impressions begin with a clean and clutter-free home--what today’s buyers are looking for. As your chosen Keyes associate, I will guide you along the way to make the impression that can make the sale. Preparing Your Home Your Home’s Curb Appeal • Maintain lush lawn • Trim shrubs • Edge gardens and walkways • Weed and mulch • Sweep walkways and driveway, remove branches, litter or toys • Add color and fill in bare spots with seasonal plantings • Pressure clean exterior • Clean and repair patio and deck area • Remove any outdoor furniture which is not in good condition • Make sure pool or spa sparkles • Have roof evaluated for cracks or loose tiles • Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking • Touch up exterior paint and repair gutters • Polish all exterior hardware • Routine A/C inspection, including filter replacement • Paint the front door • Add a new front doormat • Replace doorbell, if necessary General Interior Tips • Prepare walls in neutral and warm palette • Professionally steam clean carpet • Polish hardwood floors, refinish if necessary • Wash all windows, window sills, vacuum blinds • Clean, de-clutter, and stage fireplace for showing • Clean out and organize closets, add extra space by packing clothes and items you • will not need again until after you have moved • Remove extra furniture, worn rugs, and items you do not use; keep papers, toys, etc. picked up—especially on stairways • Repair problems such as loose door knobs, cracked molding, leaking taps and toilets, squeaky doors, closets, or screen doors which are off their tracks • Place fresh scented candles, plug ins or diffusers throughout the home • Secure jewelry, cash, and other valuables The Living Room • Create a warm and welcoming area The Dining Room • Have all display items cleaned and polished • Set the table for a formal dinner to help potential buyers imagine entertaining here The Kitchen • Make sure appliances are spotless inside • and out • Make sure all appliances are in perfect working order • Check for any hidden areas that may accumulate dirt • Clean baseboards and flooring • De-clutter all counter space, remove countertop appliances • Organize items inside cabinets, pre-pack anything you will not be using before you move The Bathrooms • Remove all rust and mildew • Make sure tile, fixtures, shower doors are clean and shinning • Make sure all fixtures are in good condition • Replace loose caulking or grout • Make sure lighting is bright, but soft • Stage with fresh towels and candles The Master Bedroom • Organize furnishings to create an inviting and relaxing environment The Garage • Sell, donate or dispose of any unnecessary items • Provide strong overhead light • Organize storage or work areas The Attic • Organize and de-clutter area • Make sure energy-saving insulationis apparent • Make sure air vent is in working order • Provide strong overhead lighting When It’s Time to Show • Prepare a resource folder containing recent utilities, insurance, tax and repair work orders to facilitate potential buyers • Ensure proper lighting by opening blinds, drapes, etc. • De-clutter, check to make sure beds are made with fresh linens and pillows, clothes must be put away • Give the carpets a quick vacuuming • Set pleasant mood with ambience music • Add some strategically placed fresh flowers • Arrange for pets to stay with neighbors during showings • Make sure pet areas are clean and odor- free • Make sure all trash is disposed of in neatly covered bins 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 25. Preparing Your HomeYour Home Under Contract Now That You Are Under Contract The Seamless Transaction... here are some of the steps we take during the “under contract” process: • We confirm that the earnest money has been deposited in the escrow account. • We deliver condominium declarations and by-laws or Home Owner Association documents to the Buyer or their Realtor®. • We follow up by email with signed contracts for signature by all parties, when required or requested. • We coordinate with the Buyer’s lender regarding loan approval process and time scheduled. • We ensure appraisals and necessary surveys have been ordered in a timely manner. • We obtain a pre-qualification or loan approval letter from the Buyer’s lender. • We arrange access with the appraiser. • We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based Paint Disclosures and other necessary documents as required. • We schedule the property inspection and negotiate items that are requested. We obtain estimates for repairs that are necessary. We also coordinate mold inspections and mitigation when necessary. • We negotiate the transfer of any applicable Club Memberships. • We review your HUD Statement prior to closing and coordinate actual closing arrangements, key transfers, etc. • We coordinate final inspections. • We consult with you, the Buyer and the selling Realtor® throughout settlement and troubleshoot any potential problems in advance, or handle last minute complications. “Our goal is to have you leave your real estate experience with us feeling like it was the best you have ever had” 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 26. Preparing Your HomeOur Partnership Our Partnership The Marketing and sale of your property requires us to work together to get the job done. Here is what we ask from you: • Price your property competitively. • Prepare your property to be in the best possible condition for showings. • Cooperate in making access for showings as easy as possible for Realtors. • Provide all pertinent information and documents related to property as requested. • Complete and sign property disclosure forms. • Be candid with your recommendations and suggestions at any time during the marketing process. • Notify us when travel plans take you away from home to stay in communication. • When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to honor reasonable contingencies. • Consider all offers individually. Be prepared to make reasonable compromises when necessary. • Return all paperwork promptly. • Take care of any maintenance required. • Plan to close and vacate the property on schedule, per the contract. • Deliver your property in the condition required at closing. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 27. Putting You in the Center of Everything We Do! Marta DuPree Marketing & Technology Director Closing Coordinator Neil DuPree Listing Manager Client Care Manager Realtor Partners Buyer Specialist “The DuPree Team provided excellent service in all phases of the real estate process...The DuPree Team is the best real estate team I have worked with to date.” --Bill Kelley MarketingMarketing The traditional model for real estate has one agent trying to be all things to all people. The general practitioner provides all of the necessary services alone, thus serving only a small number of clients at a time. This business model allows for limited service at its best. Our team structure for real estate places you, the client, in the center of our operation, with a specialist serving you during each phase of your real estate transaction. We are unique and different from other real estate firms. Our company is comprised of a team of specialists who each perform a different task in serving our clients. Every member of our team goes above and beyond to do whatever it takes to satisfy and delight. We drop everything to get paperwork to your home. We bring you keys when you lock yourself out. However, we don’t consider this unusual or out of the ordinary — it’s what friends do for friends. 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 28. Resume Marta and Neil DuPree Resume’ k E Y E S . C O M954-752-1986 Resume' 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m Experience: Marta DuPree 1978 – present: REALTORSpecializing in single family, multi-family, condominiums, land sales, investment, short sale, and REO properties(Bank Owned) Neil DuPree 1996 – present: REALTORSpecializing in single family, multi-family, condominiums, land sales, investment, short sale, and REO properties(Bank Owned) 1976 - General Contractor Affiliations: Greater Fort Lauderdale Board of Realtors Florida Association of Realtors National Association of Realtors NAHREP - National Association of Hispanic Real Estate Professionals Master Brokers Forum Leading Real Estate Companies of the World Designations, Education, and Certifications: Florida State University: BS Degree in Home Economics - Marta DuPree University of Florida: BS Degree in Building Construction - Neil DuPree CLHMS - Certified Luxury Home Marketing Specialist Certified Distressed Property Specialist Certified Investment Agent Specialist REO - Real Estate Owned Specialist Awards: Wall Street Journal/Real Trends Top 250 Teams in the U.S. 1992-2012: Keyes #1 Team with over 1600 Realtors Hobbies & Interests: Married Children: Sean and Cristina Hobbies: Boating, Tennis, Movies
  • 29. Marketing ReferencesOur Clients Speak for Us “You are great people and you have made buying my first property in Florida “a walk in the sun.” -Maria Defalco “We found the entire staff experience in working with The DuPree Team to be exceptional. From the initial market assessment, to the marketing of our home, to the final closing, we found The DuPree Team to be very knowledgeable and easy to work with as they helped us to sell our home in an extremely difficult market. We would highly recommend The DuPree Team.” -Edward & Elaine Wilkening “Everyone was enthusiastic, professional, and positive. The DuPree Team met our expectations in every way. They thoroughly understand the real estate market in South Florida... All the DuPree Team is very enthusiastic, courteous, and hardworking. They always answer their phone! The closing specialists made that process problem free. All in all, a most positive experience in a mediocre housing market.” -Raul &Mary Romero “I can’t imagine a more professional, knowledgeable or dedicated real estate team than The DuPree Team. It made a usually stressful experience seem easy. Also when we had nearly lost all hope of finding what we were really looking for, Marta DuPree was able to match us up with the perfect property. No one knows Parkland better!” -Judith & Alfredo Ramos “Team is the key word - everyone working together! Helped us reach a realistic price and sold in one week because of the tremendous amount of exposure. We thank you all!” -Marlene Peritzmam “The Team really works together as a team trying their very best in getting things done in a satisfactory manner. Their goal is to represent Keyes as best as they can and to satisfy the seller in getting the best price for the home! It’s not only a business but a close relationship between seller and realtor. We truly have been pleased with The DuPree Team.” -Marion & Al Shoostine Success leave clues... We’ve helped more than 2,000 families with the sale of their home. Will your property be the next addition to a history of success? Our Service Will Change Your Standards! 954-752-1986 d u p r e e @ d u p r e e t e a m . c o m
  • 30. In Summary k E Y E S . C O M954-752-1986 k E Y E S . C O M The DuPree Team 2920 N. University Drive Coral Springs, Florida 33065 954-752-1986 Email: DuPree@DuPreeTeam.com d u p r e e @ d u p r e e t e a m . c o m