Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Creative Strategy Director @ DH READY
Secteur d’activité
Advertising / Marketing / PR
À propos
// MY PERSPECTIVE // ' BRANDS LIKE YOU & ME'
Brand culture has changed. In today's transparency economy, it's even more important for brands to add a unique value to the world in which they exist.
My theory is that brands need to become more humanised. Whether it's reliability (brand promise), spontaneity (real-time marketing), listening (buzz monitoring) or even loyalty (CRM), whatever channel or tool you adopt as part of your comms arsenal, the only way brands will really build long-term affinity is by becoming like you and me.
Let's talk.
Duane
Mots-clés
science
innovation
technology
culture
marketing
brand
trend
trends
research
communication
Tout plus
Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Creative Strategy Director @ DH READY
Secteur d’activité
Advertising / Marketing / PR
À propos
// MY PERSPECTIVE // ' BRANDS LIKE YOU & ME'
Brand culture has changed. In today's transparency economy, it's even more important for brands to add a unique value to the world in which they exist.
My theory is that brands need to become more humanised. Whether it's reliability (brand promise), spontaneity (real-time marketing), listening (buzz monitoring) or even loyalty (CRM), whatever channel or tool you adopt as part of your comms arsenal, the only way brands will really build long-term affinity is by becoming like you and me.
Let's talk.
Duane
Mots-clés
science
innovation
technology
culture
marketing
brand
trend
trends
research
communication
Tout plus