1. DreamWorks Heroes
DreamWorks Heroes brought together our favourite
characters from the DreamWorks Animation films for the
first time.
Shoppers received a free sachet containing a lenticular
card for every $20 they spent during the campaign, with
bonus sachets if they purchased participating products.
The augmented reality app literally brought the
characters to life in your hand and had both kids and
adults sharing in the fun.
This was the most successful collectible program
Woolworths had run to date.
Woolworths Australia – Mar 2014
Countdown New Zealand – Jun 2014
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