1. Trade Tips:
Using Instagram
Helpful hints for public relations
and marketing professionals

2. Instagram…
 is a photo and video-sharing social network
 enables users to take pictures and videos and
apply filters
 allows posts to be shared on other social
networking sites such as Facebook, Flickr and
Twitter

3. Optimize Instagram for your
business with these helpful tips

4. Have Balance
 Post regularly with an equal number of
business posts and fun posts
 Implement an image posting plan to prevent
saturating your feed

5.  LIKE and comment on posts
 Follow users on Instagram
 Connect your Facebook and Instagram
accounts
Engage People

6.  Utilize trending hashtags (#) to increase
reach and market your brand
Hint: Use popular hashtags, such as #TBT
(Throwback Thursday) and #TT
(Transformation Tuesday), to draw attention to
your profile
Gain Followers

7.  Embed your Instagram videos onto your
website
 Connect with the companies you want to
connect with offline
 Host photo and video contests
Gain Followers

8. Final Tidbits
 Include your company’s information in the bio
section
 Add your brand’s hashtag to posts
 Use Iconosquare (formerly Statigram) to find
similar brands to connect with

9. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.