1. Assessing the Business
Environment
IPM-NDTHRD 2014 1

2. Introduction
Assessing the business
environment involves scanning
the environment
IPM-NDTHRD 2014 2

3. Environmental Scan
External Environment
Vs
Internal Environment
IPM-NDTHRD 2014 3

4. Importance of Environmental Scan
• Identification of strength
• Identification of weakness
• Identification of opportunities
• Identification of threat
• Optimum use of resources
• Survival and growth
• To plan/Develop long-term business strategy
• Effective decision-making
IPM-NDTHRD 2014 4

5. Techniques of Assessing
Business Environment
• PEST/PESTEL
• SWOT
• Porter’s 5 Forces model
• Value Chain Analysis
• Life Cycle Assessment
IPM-NDTHRD 2014 5

6. PEST / PESTLEC
IPM-NDTHRD 2014 6

7. SWOT ANALYSIS
IPM-NDTHRD 2014 7

8. PORTER’S 5 FORCES
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9. VALUE CHAIN ANALYSIS
IPM-NDTHRD 2014 9

10. LIFE CYCLE ASSESSMENT
IPM-NDTHRD 2014 10

11. by Meditha Karunatillaka 11
Journey of Life……
Thoughts
Words
Actions
Habits
Character
Destiny

12. by Meditha Karunatillaka04/11/2016 12
Questions
Thank You !!!!!