At the Terry O'Malley lecture series at Brock University, two classmates and I developed a corporate sponsorship plan to establish continued success for Alex Bilodeau (1st Canadian to win a gold medal on Canadian soil). This is our presentation, simple but effective. This posting is also to understand how this site works, and is for a social media class for Humber's PR Post-Graduate certificate program.

1. Searching for gold… SaralynCaughey, Dustin Hamilton & Brittany Bussi

2. Summary

3. Alex Bilodeau: A Campaign for his Lifestyle Family Life Olympic Gold Educational Background The Canadian Experience The Canadian Paralympic Initiative

4. Searching for Gold… Geocaching: What is it? Searching for Gold; Connections to Canadian Patriotism Alex Bilodeau: Face of the Campaign

5. Marketing Initiatives Getting Started Mainstream Media WOM/Viral Corporate Sponsorships

6. Corporate Sponsorship: Connections Sport Chek Air Canada Canadian Paralympic Committee

7. Cypress by Alex Bilodeau Ski equipment/apparel line, exclusively at Sport Chek The meaning behind the brand, Cypress Launch set to take place at Cypress Mountain

8. Future of the Brand Limitless Possibilities Modern Canadian Icon Bell Canada; future involvement

9. Searching for Gold: Cypress by Alex Bilodeau http://www.tigmarketing.ca/